12. We use mobiles while we..
Talk on phone
Wait in line
Eat dinner
On a plane Talk to a friend
Business meeting On a train
Watch TV Driving (bad!)
Walk Watch a concert
5
13.
14. Mobile is the fastest moving industry
in history, and the most important
for future consumer engagement.
17. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
18. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
19. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
20. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers