Consumer Relations 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama

“ Rama Goodness of margarine” (GOM)” Hill and Knowlton Baltic team 1 st of April, 2009

Situation analysis, beggining of year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategical and tactical solutions (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a good overall image of fats – communicating the truth based fact messages about good and bad fats Introducing the solution (Rama) Rising the interest about fats, starting the discussion in public/media

Strategical and tactical solutions (II) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategical and tactical solutions (III) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (II) ,[object Object],[object Object],[object Object]

Consumer Relations 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama

Recommended

Recommended

More Related Content

What's hot

What's hot (12)

Similar to Consumer Relations 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama

Similar to Consumer Relations 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama (20)

More from Baltic PR Awards

More from Baltic PR Awards (20)

Recently uploaded

Recently uploaded (20)

Consumer Relations 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama