Our quarterly SDV Live Newsletter No.13 is now available online! at www.sdvlive.com

1. 1
Edition N° 13 / July, 2015
SDVLIVE.com

2. CONTENTS
SDV news - P.3
SDV insight - P.6
Trade between Asia-Pacific and Africa
on the Rise
Dubai Seeks Logistics Leadership
Indian Aerospace Set for Take-Off
air & sea trends - P.8
Market Focus - P.9
Spain
EDITORIAL
Investing in the Future
In six months the 21 Conference of the Parties
to the United Nations Framework Convention on
Climate Change, COP21, will be held in Paris,
France. Its objective is known to everyone: to
boost the transition towards low-carbon societies
and economies.
The international transport of goods, closely
linked to the globalization of trade, obviously
contributes to greenhouse gas emissions.
Integrating the CO₂ variable in supply chain
optimization therefore becomes a challenge for us
all - clients and providers.
SDV already created the Save Program, an
environmental solution dedicated to its clients,
designed to make carbon reduction a new driver
of logistics performance.
With Blue Solutions, our group (Bolloré) is
developing alternative mobility solutions to
combustion-powered vehicles, such as the
electric vehicle and car-sharing solutions.
Anticipating the evolution of our businesses, being
at the forefront of innovation, are the sources of
value that we bring to our client solutions, and the
keys to their performance.
Thierry Ehrenbogen
SDV CEO
st

3. 3
SDV NEWS
SDV Wins a Three-Year Contract with Marshall
Aerospace and Defence Group
28.05.2015
Marshall Aerospace and Defence Group has selected SDV to provide domestic
and international logistics in the United Kingdom, based on a three-year
contract, starting May 1, 2015.
Through this award, SDV will provide daily services to all of Marshall’s locations,
includingattheRoyalAirForce(RAF)inBrizeNorton,Broughton,Kirkbymoorside,
and Cambridge. SDV’s solution combines both domestic and international
transportation with enhanced cost savings, efficiencies, full visibility of the supply
chain via its LINK information systems and ongoing continuous improvement.
SDV Brunei and its staff holding the award given by Total
E&P Borneo BV (TEPB) for their contribution to 15 Years
of Zero LTI
STRIDER Celebrates Millionth
Bike Sold
22.04.2015
In February, Strider Sports Intl., the world’s
premier manufacturer and marketer of children’s
no-pedal balance bikes, announced the sale of
its one millionth STRIDER Bike.
The business with Strider started in April 2012
with SDV Los Angeles for order management,
pick & pack and distribution, from bikes to
accessories.
Strider wanted to set up two distribution centers
(DC) but first wanted to establish the business
in Los Angeles (LAX). Due to the growth of the
business and the cost of cross country delivery
from LAX, the Atlanta DC was presented to
Strider as a cost saving option. Thanks to the
implementation success, SDV Atlanta became
the DC for the East Coast in October 2013.
SDV Denver is also involved with Strider for
ocean shipments and delivery of containers to
Strider’s warehouse in Rapid City, South Dakota.
SDV LAX is averaging 544 orders per month
and SDV ATL 445 order per month. Each bike’s
serial number is scanned at time of picking to
offer the customer traceability as to which serial
number was shipped where, for their warranty
purposes.
The Group’s companies, including SDV, actively celebrated
the World Day for Safety and Health at Work the 28 of Aprilth
Laurent Bihry, Alstom - International Logistics Director, Elisabeth Nicolas, Sales - SDV,
Jean-Philippe Brilland, SDV - Key Account Manager. On July 8, Alstom organized an
internal communication event with 3 main logistics providers related to the issues of
the supply chain performance
From March 1-3 of this year, SDV La Rochelle ensured the return of 41 sailboats from Marin,
Martinique, to Lorient, France, at the end of Transquadra race

4. SDV to Become the First Freight Forwarder
toImplementtheIATACEIVPharmaCertification
in 16 of its Airport Hubs
17.06.2015
The Center of Excellence for Independent Validators (CEIV)
Pharma certification program aims to become the globally
recognized standard for the handling of pharmaceutical cargo
across the following areas: infrastructure improvement, staff
training levels and standards of control worldwide.
SDV provides end-to-end control of the pharmaceutical
supply chain. With a high regard for rigorous cold chain
management, it was no surprise that SDV was part of the
initial wave of eleven companies participating in the 2014
BRUcargo pharma certification program. Based on the
good feedback and benefits observed from the community
approach at Brussels airport, SDV then decided to certify 16
air stations in Europe, Asia, North America and South Africa.
“The certification will help us demonstrate to clients and
prospects SDV’s strong expertise in handling pharmaceutical
products. It will increase security across major trade lanes
from origin to destination and optimize the cold chain flow”
says Brice Bellin, SDV Europe Healthcare Director.
SDV supports the CEIV Pharma Certification program and
will continue to work closely with IATA and its industry working
group, the Time and Temperature Task Force.
SDV Korea Extends its Logistics
Operations in Busan for a Leading
Electrical Supplier
30.06.2015
In March, SDV Korea was awarded a two-year contract by
a global leader in energy management in South Korea for
its logistics operations in Busan and by the same occasion
opened its 3 logistics center located in Busan New Port
(Free Trade Zone).
Thanks to SDV’s knowledge of the customer through many
years of worldwide Freight Forwarding cooperation, along
with SDV trademark of tailor-made solutions, SDV Korea
was able to offer a logistics solution with 30% less space
and increase capacity by 60%.
Additionally, SDV’s solution offered the best Warehouse
Management System capability among all participants of
the tender: stock visibility, strict First-In First-Out (FIFO),
end-to-end traceability, serial number (s/n) tracking, ageing
reports, etc.
rd
Another Successful Year for SDV at the 2015
Paris Air Show
06.07.2015
On June 16, Expliseat, Air Tahiti and SDV formalized a joint
collaboration which will start on January 2016.
For the first time ever, Expliseat will provide regional ATR
aircrafts with its ultra-lightweight seats. SDV has been selected
by Air Tahiti to manage the shipments of these new-generation
seats. SDV is also the logistics provider of Expliseat.
The same day, AVIC International Logistics and SDV signed
a Memorandum of Understanding (MOU) to strengthen their
cooperation.
Its purpose is to define the general terms and conditions of
their future commercial relationships such as common bonded
warehouse implementation, support of AVIC in customs clearance
in certain gateways in China, and the use of AVIC Logistics’
domestic trucking network to better serve SDV’s customers
from the aeronautics sector. Subsequently AVIC considers
SDV as its preferred logistics provider for international air/ocean
freight between the North American Free Trade Agreement
(NAFTA)/Europe, the Middle East and Africa (EMEA) by using
SDV’s global network coverage.
Alongside the Paris Air Show, on June 18, in Schwaebisch Hall
(Germany), Recaro Aircraft Seating honored its major suppliers,
including SDV, present at the award ceremony that took place
as part of the 7 “Recaro Aircraft Seating Global Supplier
Conference”. SDV Geis (Frankfurt, Germany), has been
selected as a long-term partner for its on-going international
transport services to the Recaro sites around the globe.
th
Also in the news
On SDVLIVE.comFollow us
08.04.2015
SDV Hong Kong
Successfully
Passes the TAPA
Class “A” Certification
13.03.2015
SDV East Timor
Appointed Ground
Handling Provider for
Garuda Indonesia
SDV was Present at
11.03.2015
BioPharma Asia
Convention
23.04.2015
Africa-Belgium
Business Week
13.05.2015
Breakbulk Europe
Conference & Exhibition
20.05.2015
International Fair
of Madagascar
Mr. Nannan SUN, International Director of AVIC International
Logistics, and Mr. Cyril DUMON, Director of SDV Greater China,
signing the MOU
01.07.2015
2015 Seafood Expo,
in Belgium
24.03.2015
2015 Eurasia
Boat Show, in Turkey
16.07.2015
France China
Business Forum
30.04.2015
SDV positioned as
a Leader in Gartner’s 2015
Magic Quadran for
Third-Party Logistics, Europe
17.06.2015
SDV Italy
Celebrates
the Expo
Milano 2015
21.05.2015
Airline Purchasing
and Maintenance
Expo (ap&m)
12.06.2015
Paris Air Show
2015

5. OTHER ARTICLES
SDV INSIGHT
On SDVLIVE.com
5
Trade
between
Asia-Pacific
and Africa
on the Rise
13.07.2015
Due to globalization, exporters encounter
unexpected challenges when entering new
markets. That dynamic between surging trade
and required adaptation to local factors is
perhaps most evident within booming business
between Asia-Pacific and African nations.
“Booming Asian economies, especially China,
need raw materials to fuel industrial expansion,
while consumer goods going back to Africa
answer growing demand from the rising
middle class,” explains Cyril Dumon, Director
of SDV Greater China, based in Shanghai.
“A lot of exporters that used to ship goods to
Africa via Europe are now instead loading up
entire cargo ships that sail directly to African
destinations.”
But the real challenges - and choices - await
Asia-Pacific exporters once their products
arrive in African ports.
Africa’s internal transport network is still largely
fragmented regarding national rail and road
systems, and transporting goods from ports
to land-locked countries remains notoriously
laborious.Asia-Pacificcompaniesthatattempt
to embrace trade opportunities with the entire
African continent discover their goods end up
navigating patchwork of 47 different nations
– each with its own transport and logistics,
customs, duties and administrative differences
and complexities.
“You can’t just put a container on a ship
somewhere in Asia and say, ‘Part goes to
Kenya, part to Tanzania and part to Uganda’
– it just won’t work,” says Dumon. “Africa isn’t
integrated the way European Union nations
or US states are. Exporters need to have
experienced partners on the ground in Africa
who know how to deal with all facets and
variations of transport, storage, handling and
customs work that is involved.”
Adding to that complexity are the very different
structuresandstatesofevolutionofdistribution
systems across Africa. Those can range from
standard retail chain and logistics models to
100% Internet transactions that are delivered
directly to final end-customers.
“Asian exporters really need to have partners
in Africa who can cover all transport options,
know the most efficient corridors, and have
experience in the oldest and most recent
distribution models alike,” Dumon highlights.
“With the Bolloré group’s history and
infrastructure in Africa, and its activity in Asia,
we’re one of the few players who can offer that
entire range of options based on clients’ needs.
The importance of having that kind of partner
is expected to double in value. Indeed, the
large volumes of consumer goods back to
Asian markets will not only concern raw
materials but also consumer goods based on
the development of industrial capacities and
local companies.
U.S. Companies
Consolidate
21.07.2014
Cambodia
Challenges
Made-in-China
06.10.2014
The Power
of Tracking
07.11.2014
The Asian
Beauty Business
01.12.2014
On the Ground
in Timor-Leste
02.12.2014
Air Cargo
Grows in Africa
09.02.2015
Cleaner
Deliveries
18.03.2015
SDV pursues its commitments towards a more eco-friendly supply chain by announcing its very-first hybrid shuttle from its “Green Hub”
in order to serve the fashion and luxury goods industry in Singapore downtown
The ASEAN
Boosting
Trade through
Cooperation
08.06.2015
Raising the
Bar on Pharma
Handling
22.06.2015
Investing in
Myanmar
24.06.2014
Meeting
Africa’s
Surge
23.04.2015

6. Dubai Seeks
TranSport and
Logistics LeAdership
27.03.2015
The tiny emirate of Dubai is boldly moving to re-draw the transport and
logistics map for a major part of the world. Its objective is to establish
the small country as a giant hub of passenger and freight transport.
Central to that effort is the Dubai World Central (DWC) complex – a
one-stop-shopping zone for companies transiting goods in and out
of the Middle East, North Africa and South Asia (MENASA) region,
covering around 200 square kilometers.
The area makes up a single bonded customs zone designed to make
transfers from one mode of freight transport to the other faster and
cheaper.
“The idea is to make Dubai the hub all freight goes through to reach
final destinations in South Asia, the Middle East and Africa,” says
Philippe Lortal, CEO of SDV’s Dubai-based Middle East operation,
which took up residence in the massive DWC in February.
The DWC is organized around the Al Maktoum airport, which at term
will operate five runways, moving up to 12 million tons of cargo per year.
“Dubai is already the economic capital of the region with the largest
container port.” “The DWC will secure its position as the principal air/
sea transit portal. In doing so it will allow SDV to offer customers
considerable savings in transportation cost and time.” The DWC has
already attracted 6,400 companies from Europe, the US and elsewhere.
Lortal says Asian companies shipping to Africa via DWC will cut
considerable time off the habitual ten days of transport when routing
via Europe, for example. “In becoming the primary pivot point for
transport to Africa, the DWC became an inevitable decision for us.”
“The DWC also has room to expand as volume and activity grow which
is not something Singapore or Hong Kong can do,” Lortal adds.
All that means that as freight volume grows amid surging South Asia
and African economic expansion, the DWC – and SDV’s activity in it –
are set to attract similarly increasing interest of exporters.
Dubai - Launch in March of new infrastructures located in the free zone
of the airport. Warehouse under controlled temperature and humidity
environment specifically adapted to the requirements of the Aerospace
industry
A New State-of-the-Art Building for SDV Nantes, France, certified HQE
(exceptional) in its design as much as its realization and also received
the BiodiverCity label
Indian
AerospacE
Set for Take-Off
22.06.2015
Huge growth, regulatory harmonization and deeper
experience leave India’s aerospace sector ready for
big gains through 2020.
Like most of the country’s irrepressible economy, India’s
aerospace activity has experienced rapid expansion
that’s set to continue through the decade.
Still, current practices and regulations have impeded
the sector’s ability to fulfill its enormous growth potential.
Manish Batra, SDV’s South Asia Regional Manager
Aerospace & Defense, says Indian airlines are planning
to double the nation’s current fleet by 2018. SDV already
works with local giants in the civil sector, as well as
Indian affiliates of foreign groups. Those two camps are
expected to work increasingly together as they team up
to meet rising opportunities.
For example, SDV has recently struck a strategic
alliance with the Tata Sons-Singapore Airlines’ joint
venture Vistara, serving as its official customs broker
and international forwarder for all their commercial
supplies and aircraft spare parts.
The legal revision on foreign capital is just one of
several regulatory changes needed to remove barriers
now hampering actors in India’s aerospace sector.
Batra notes, for example, that operational rules differ
between airports, cities and regions, and that even
government-instituted regulations are not uniform
across the country. Complete electronic custom
clearance eliminating manual checks can bring drastic
change in clearance sector, which can further help to
grow business at faster speed.
Experience and savvy can reduce time and money lost
to such administration delay in India, but avoiding them
entirely is hardly possible.
“There are times when you must explain to big
international importers why in some cases flying time is
less than the clearance time,” Batra says. “
Deep knowledge of administrative players and experience
in getting around impediments are tools SDV uses to
satisfy client requirements for speed and efficiency until
remedial regulatory changes are made.
“Things are already improving as government officials
realize restrictive rules and muddled regulations
frustrate growth everyone wants,” Batra says.
SDV Hungary - Delicate shipment consisting of 24 racing canoes
and kayaks for Hungary’s National Canoeing Team

7. The Over-Capacity Challenge
Volumes rise in both AIR and SEA freight
in a context of increasing capacity excess
10.07.2015
Activity in the air and sea freight markets continued to grow into the
middle of 2015. However, over-capacity and timid macro-economic
expansion has freight players scrambling to maintain price and profit
levels.
“What we’ve seen is a classic imbalance of supply and demand, which
is likely to remain challenging and continue forcing freight businesses
to innovate through 2015,” says Anne-Sophie Fribourg, sea freight
procurement manager for Bolloré Logistics in Paris.
She says that despite falling volumes in the early months of the year,
global activity should advance by around 5% in 2015 – similar to 5.2%
in 2014.
“Despite the fall in oil prices and lower euro, European economies
continue struggling, and not exporting as much as they could,”
Anne-Sophie Fribourg says. “China’s economy has also cooled, which
is slowing its import rate. With the U.S. economy doing well, though,
freight activity on the Transatlantic is somewhat stronger.”
Across the wider sector, however, shipping companies battling
over-capacity won’t be getting a respite soon, as new 20,000 TEUs
ships are set to be delivered to freight companies this year. Around
1.14 million TEUs of increased capacity has been added so far this
year, with over 95% of that in ships over 10,000 TEUs.
The arrival of huge ships on the leading trades of Asia Europe and
Transpacific creates a cascade of ships on medium size trades, and
consequently overcapacity.
The main effort to face that surplus has come with companies reducing
frequency and forming alliances – or both. Anne-Sophie Fribourg
says the “Ocean 3” alliance between CMA CGM, CSCL and UASC is
considering reducing traffic on Asia Europe routes by around 12%
during 20 weeks of the year in an effort to lift prices – and per-ship
profitability. But she thinks such move may have limited impact.
AIR & SEA TRENDS
7
“Even a 4% decrease in total capacity on Asia Europe routes won’t
be enough to considerably increase prices,” she says.
“Such massive arrival of capacity has consequently brought more
volatility on the spot market, reaching historical low levels in June.”
Activity has also remained positive in the airfreight sector.
After flattened activity in the first quarter, air cargo volumes have increased
to 2014 growth levels of 4.5%, with sharply contrasting increases per
region – European airlines seeing a mere 1% rise, for example.
Claude Picciotto, airfreight procurement manager for Bolloré Logistics in
Paris, France, says forecasts for the entire year call for air cargo activity
to grow by 4.5% to 4.7%, a bit higher than in 2014. But the air shippers
have to respond quickly to both rising capacity and innovation by surging
Gulf airlines that other players must adapt to.
“Virtually every Gulf airline except Etihad uses all-in pricing, and
everyone else is under pressure to follow that lead to prevent the
market from being fractured by contrasting practices,” Claude Picciotto
says. “The result is that while even if most other airlines and cargo
companies say they won’t offer all-in, they all now provide discounts and
concessions that, in the end, amount to all-in arrangements.”
Though he says he expects increased activity in the second half
of 2015, rising capacity will limit per-flight pricing and profits. Many
companies have matched deliveries of wide body capacity by
retiring aging planes; however, total wide body capacity in service in
Q2 of 2015 was the highest in nearly a decade.
Freight load factors are slipping as a result, which may continue into
the year as greater onboard capacity is compounded by increased
flight frequency.
“Emirates airline has two cargo pure freight flights and five passenger
flights a day to French destinations each week alone,” Claude Picciotto
says of the growing competition and capacity level. “RussianAirBridge-
Cargo Airlines will be operating five flights per week, and Chinese
carriers are also looking to increase cargo hauls to five per week. And
that’s just traffic into France. Think about that over the entire globe.”
The good news for both sea and air transporters, however, is macro-
economic forecasts are looking brighter in most regions, and should
bring increased trade.

8. KEY CONTACTS
Stéphane Armand
Director Pacific
Tel: +61 (2) 8336 3906
s.armand@sdvasia.com
Cédric Chupin
Sales Director Australia
& New Zealand
Tel: +61 (2) 8336 3992
c.chupin@sdv.com
21.02.12
Australia has transformed itself into an internationally
competitive, advanced market economy thanks to
abundant and diverse natural resources which attract
high levels of foreign investment and include extensive
reserves of coal, iron ore, copper, gold, natural gas, ura-
nium, and renewable energy sources.
Besides being the world’s largest net exporter of coal
accounting for 29% of global coal exports, the country
is also a significant exporter of food and has a large
services sector. The Australian economy grew by 1.8%
during 2011.
Originally created in 1975 as a representative office,
SDV (Australia) PTY LTD was established as a full ope-
rating Australian company in 1992. In 2009, SDV is affir-
ming its ambitions on the continent with the acquisition
of Euro-pacific Forwarding Pty Ltd. 215 employees are
located in 5 offices and 7 logistics centers and develop
end-toend solutions in activity sectors such as Aeros-
pace, Industrial Projects, Oil & Gas, Healthcare, Fra-
grances & Flavors and Perfumes & Cosmetics.
SDV in Australia has recently opened an office in Darwin
with a 2,000 sqm warehouse and 10,500 sqm of yard,
to support JKC JV with the “ICHTHYS LNG project” but
also all its customers in the Oil & Gas and Industrial
Project industries. It caters to the needs of operations
and projects on-shore and off-shore in the “North-West
shelf” as well as being an advanced supply base for
East Timor.
SDV in Australia has developed a first class 24/7 cus-
toms service enabling pre-clearance of all import ship-
ments as well as a consulting audit approach to explore
duty concessions, special regimes, EPBS… for its cus-
tomers.
1 2
3
65
4
MARKET FOCUS
Spain is a key country of Southern Europe: fifth
economy of the European Union (EU), and an important
gateway to Latin America and Africa. It is the twelfth-
largest exporter in the world and the sixteenth-largest
importer. The port of Valencia in Spain is the busiest
seaport in the Mediterranean basin, fifth busiest in
Europe and 30th busiest in the world.
SDV created its own subsidiary in Spain on December
2014 and Antonio Prat is the Managing Director. With
this new subsidiary, and reinforced ambitions, SDV
pursues its own strategy for development in Europe to
accompany its customers in Spain. This structure of
150 people, headquartered in Valencia, incorporated
the Bolloré Group teams already present in Spain,
including ISAMAR, specialized in shipping. Besides,
the forwarder company GETFORWARD, dedicated
to the French Overseas Departments and Territories
traffics, has also been incorporated to Bolloré Transport
Logistics (BTL) Spain under the SDV brand.
SDV has four offices in Spain: Madrid, Valencia (HQ),
Barcelona and Bilbao. Activities include sea and air
freight operations, inland transportation and project
logistics. An entity of 18 people dedicated to industrial
projects guarantees a professional approach to
different sectors such as construction and equipment,
oil & gas, energy and mining.
SDV also provides warehousing facilities across the
country (25,000 sqm) and its own in-house customs
brokerage services which ensure a solid knowledge of
carriers and market rate fluctuations.
SDV Spain is also certified ISO 9001-2008, AEO, and
holds the International Air Transport Association (IATA)
certification for the airfreight operations.
KEY CONTACTs
1 - SDV Spain’s Headquarters in Valencia
2 - SDV Valencia team at Headquarters
3 - Top: SDV Madrid Project team /
Bottom: SDV Madrid Forwarding team
4 - Port of Valencia: cargo operations of 25 industrial units
5 - Export of 95 rolling cargo units from Vigo (Spain) to
West Africa
6 - Top: SDV Barcelona team / Bottom: SDV Bilbao team
8
BY SDV SPAIN
Juan Miguel Queralt
Projects Director
SDV Spain
Tel: +34 963 939 706
j.queralt@sdv.com
Vincent Cariou
Freight Forwarding Director
SDV Spain
Tel: +34 963 939 702
v.cariou@sdv.com