The AWS IoT Button is a programmable button based on the Amazon Dash Button hardware offering a one-click experience for users to access applications in the cloud. Enterprises can build fully customized IoT applications, or select from a list of predefined “blueprints” to provide innovative experiences to their consumers, simplify their customer interface, and increase engagement and brand loyalty. In this webinar, we will explain why the AWS IoT Button is the simplest way to get started with IoT and discuss how you can develop applications in the cloud that are activated by one click of the button. Learning Objectives: - Learn how to get started with IoT using the AWS IoT Button - Learn how to leverage the AWS IoT Button to increase customer engagement - Learn how other AWS customers have used the AWS IoT button to build new experiences

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Shyam Krishnamoorthy
Sr. Manager, Software, AWS IoT
March 21, 2017
One Click Enterprise IoT Services
Innovating with the AWS IoT Button

2. What to Expect from the Session
• 1-Click Enterprise Innovation: Why would you want it?
• Introduction to the AWS IoT Button
• Technical Walk-through
• Sample Use Case
• Enterprise Innovation: Customers
• Enterprise Program Limited Preview

3. Painting my deck
Idea: Let’s paint
the deck
Pick my paint Pay money Get painting
$

4. Life was a bit more… complicated
I had to pick from
dozens of options
I had to sand my
deck first
Then I needed a
deck cleaner
Call for helpPick up the phone
on aisle 10

5. Your Home Improvement store knows this
They’ve got expert
agents
I just need to wait
for them
The longer I wait,
the higher my
annoyance
The more likely I
am to leave

6. Innovative Home Improvement Store Idea
Let’s simplify
expert agent
assistance
Let’s remove that
phone
Put a button there The agent gets
message on his or
her phone

7. What does it take?
Manufacture a
button
Add Electronics Write Firmware
Secure it Set up a cloud
endpoint
Add web and mobile
apps

8. What does it take?
Manufacture a
button
Add Electronics Write Firmware
Secure it Set up a cloud
endpoint
Add web and mobile
apps

9. Introduction to the AWS IoT Button
Physical Wi-Fi button
• Single click, Double click, Long press
• 2.4GHz Wi-Fi with WPA2-PSK
• Connects to AWS IoT Cloud Platform
Customizable actions
• Triggers a Lambda function in your account
• Write code in any language supported by AWS Lambda
• Launched at Re:Invent 2015, and on sale at Amazon.com
since May 2016
Numerous Applications
• Make a call or alert someone using SMS
• Track usage
• Control another device
• Start and stop a process

10. Technical Walkthrough
Click the button Establish secure
TLS with AWS IoT
Send payload to
AWS IoT Cloud
Gateway
Updates data for
mobile and web
applications
Trigger a rule in
AWS IoT tied to
AWS Lambda
AWS IoT
Lambda Function

11. Technical Walkthrough Invoke a
Lambda
function
Put object in
an S3 bucket
Read from or Write
to DynamoDB
SNS Topic
or Endpoint
Publish to a
Kinesis stream
{
"serialNumber": "G030123196049P63",
"batteryVoltage": "1543mV",
"clickType": ”SINGLE|DOUBLE|LONG”
}

12. Back to painting my deck…

17. Demo Architecture
Amazon
SNS
AWS Lambda
Function
Amazon
Elasticsearch Service
Decoupled statistics
processing
Mobile
apps
Websites
Amazon
CloudFront
Amazon
Cognito
Serverless Architecture
AWS IoT AWS Lambda
Function
1-Click Actions
Amazon API
Gateway
Amazon
DynamoDB
AWS Lambda
Functions

18. Enterprise Innovation
Eli Lilly and
Company
HomeAdvisor MillerCoors

19. ON-DEMAND, EASY & CONVENIENT
HomeAdvisor

20. Enterprise Program
Limited Preview

21. Enterprise Program: What is it?
Amazon manufactures
the buttons
Amazon manages
firmware and updates
Security keys are pre-
provisioned
Support pilots and
deployments at scale
Apply at https://aws.amazon.com/iotbutton/enterprise

22. Enterprise Program: Why would you use it?
Click to call agents
Reorder services or custom
products
Retail/manufacturing
operations. Inventory mgmt.
Simulations and trials
Apply at https://aws.amazon.com/iotbutton/enterprise

23. Enterprise Program: How do you use it?
Apply at https://aws.amazon.com/iotbutton/enterprise
Create Lambda functions for
your business
Customize the labels with your
logo
Configure Wi-Fi for your user
locations
Send usage data to your
systems
Order and deploy at scale from
Amazon

24. Developer Experience
• All-new IoT Button with 2x the
battery life available now
• Order on Amazon.com
• Easy to set up with Mobile App
and program via web console
• Download the Mobile
Companion app to get started
quickly
• Search “AWS IoT Button” in the
app store
• Get started in minutes with AWS
Lambda Blueprints
Google Play and the Google Play logo are
trademarks of Google Inc.
Apple and the Apple logo are trademarks of Apple Inc.,
registered in the U.S. and other countries. App Store is
a service mark of Apple Inc., registered in the U.S. and
other countries.

25. Take away
The AWS IoT Button is no longer just a gadget
• Use it to innovate @ your Enterprise
• Bring IoT to your business without heavy investments in hardware or
device software
• Applications are open for our Limited Preview
• https://aws.amazon.com/iotbutton/enterprise
Follow up webinar
• Developing Applications with the IoT Button
• March 23, 2017 l 9:00 - 10:00 AM Pacific Time
• https://connect.awswebcasts.com/iotbuttonmar2017/event/registration.html

26. Thank you!

27. Q & A