SUnali Aggarwal, UX Lead of Mobikwik.com, spoke at the World Usability Day Gurgaon, orgainsed by Make My Trip.com. Her Presentation emphasized on the importance of Smarter systems. Designers need to think and design smarter systems which save costs for both a user and a business. These systems need to bring about a change in user's lifestyle and should also be able to make the industry think of more innovative service/business models.

1. Mobikwik.com Virtual Telecom Service Provider SYSTEMIC SAVING @ WUD Gurgaon Designing for Sustainability

2. What do we mean by a SYSTEM? “ A set of components that work together for overall objective of the WHOLE” Mechanical/Electrical Systems- cars, clocks, assembly lines Human Systems individual, teams, families- Companies Electronic/Telecommunication systems - personal computers, LANs, WANs- Internet, Kindle Ecological Systems- earth as a planet- global warming Biological Systems- birds, fish, animals- food chain When ONE element/component changes , it simultaneously changes and affects many other elements

5. How do we Design Smarter SYSTEMS?

6. Smart SYSTEMS PURPOSE USABLE ENGAGING INNOVATIVE SMART SYSTEMS Business User Content Visual Appeal Easy To Use Accessibility Service Models Technology

7. Case Study- Makemytrip.com

10. Case Study- Just Dial SEARCH on PHONE Or on WEBSITE Just Dial Customer Vendor

15. Case Study- Mobikwik.com We have started with.…..

16. Case Study- Mobikwik.com We have started with….. You can also schedule Recharge…

17. Case Study- Mobikwik.com We have started with…..

18. Case Study- Mobikwik.com We have started with…..

20. Thank You… Contact Sunali Aggarwal www.mobikwik.com [email_address] 91-9818245950