The document discusses outdoor advertising, noting its importance in marketing to consumers in public places. It identifies two types - digital and non-digital - and lists examples of each. Statistics provided show that spending on outdoor advertising has increased in recent years in Pakistan, growing from 2.6 billion rupees in 2010-2011 to 2.31 billion rupees in 2012-2013. The conclusion states that outdoor advertising is effective for reaching mobile audiences in a cost-efficient manner and promoting brands.

1. Presented By MOAZEN BILAL

2.  Introduction
 Importance
 Types
a) Digital
b) Non-Digital
 Statistics
 Trends & Innovations
 Conclusion

3.  Outside the home.
 Focused on marketing to consumers when they are
"on the go" in public places
 Promotional displays varies from highway
billboards to transit posters and arena placement,

4.  Mobility
 Longevity
 Cost Efficiency
 Reach More Viewers
 Reach Specific Target Customers
 Constant Exposure
 Proximity to purchase Location
 Scope for Creativity

5.  Digital
 Non-Digital

6.  Hologram

7.  Digital Screens

8.  Kiosks

9.  Neon Signs

10.  Billboards

11.  Mobile Billboard  Body Wraps

12.  Posters  Street Furniture

13.  Streamers  Cutouts

14.  Balloons  In Store

15.  Graffiti

16.  From 2010-11 the total outdoor
Expenditure was 2.60 Billion that
Is 8.6 % of the total advertising
Budget (30 Billion).
 From 2011-12 the total outdoor
Expenditure was 2.1 Billion that
Is 6 % of the total advertising
Budget (32.82 Billion).
 From 2012-13 the total outdoor
Expenditure was 2.31 Billion that
Is 10 % of the total advertising
Budget (35.85 Billion).
( Data Released by Gallup in Collaboration with Aurora Magazine).

25.  Hence Outdoor advertisement is best for
mobile audience and promotes the brand
properly. It is cost effective and cannot be
neglected due to its being the part of
environment factor. Recent surveys show that
advertisers are investing more money in
outdoor advertisements due to its fruitful
effects.