1. How to Benefit from Social
Media
Presented by:
Carson McKee, Direct Contact
www.directcontact.ca

2. Why You Should Care About What I Say
► The web is becoming more social
► Web 3.0 and the semantic web
► Social network use has already eclipsed e-mail use
► Social media is not new, but there is no path
► Mobile will outpace desktop internet use by 2015

3. Consider…
► Number of minutes spent online from a global audience
was dominated by Yahoo! and MSN in 2006
► Today, Facebook is the website that gets by far the most
attention, minute for minute
► Facebook is the single largest repository for user-generated
content such as pics, videos, links and comments

4. Why social media?
► Why market anywhere?
► It’s where your customers are
► Interaction and dialogue
► Real time campaigns

5. My Agenda
► ROI and monetization
► Selling in the social space
► Inventory and activation
► Marketing in the social space
► Trends and forecasts

6. My Focus
► Facebook
► Twitter
► Linkedin
► YouTube = obvious/possible conflict
► MySpace = decline
► Flickr = redundant

7. ROI and Monetization
► If social media is free, what’s the “I” stand for?

8. ROT
► Returnon Time
► How much time/resources to dedicate?
► Engagement is great, but…

9. How Can We Make $$$?
► Social media inventory
 Facebook custom tabs
 Profile pic
 Promotion integration
 Twitter background
► eCommerce tie in

10. Review: Facebook Pages
► Vancouver Canucks
► Gap
► Bud Light

11. Promotion Integration
► Drive back to your website
► What’s in it for your market?
► Consistent appearance
► Contests and rules with Facebook
► Real time/duration
► Platform crossover
► Brand synergy

12. Best Practices
► Separate brand from fans on Facebook
► Keep messaging/look consistent
► Work towards defined goals
► Dealing with negative feedback
 Statuses
 Uploads (pics)
 Other examples…

13. Best Practices
► Contesting on Facebook
 Challenges and advantages
 Required min. $10K ad spend
► Twitter is excellent for contesting
► Twitter may be a better fit than Facebook
► Twitter as a listening tool
 Twitter listening demo

14. Recent Facebook Changes
► Facebook F8
► Fans turns into “Likes”
► Like buttons
► Open Graph
► Dynamic profiles
► Like button demo

15. What’s Next for Twitter?
► Twitter Business Center
 Brand verification
 Accept DMs from non-followers
► Huge for customer service
 Currently in beta/invite only

16. LinkedIn
► Essential in the business world
► Strong profiles create a corporate presence
► Leverage/manage groups
► Build out “Company” section

17. Blogging
► Dynamic vs. static website
► Give them a reason to return
► Give some info for free
 Charge for more…
► Interactive and collaborative
► Blog demo…

18. Using a RSS Reader
► Saves you time
► More efficient
► Collects info for you to share
► Content generation vs. Content sharing

19. Some Social Media Resources
► Mashable.com
► AltitudeBranding.com
► ChrisBrogan.com
► DirectContact.ca

20. Summary
► The web is becoming more social
► Mobile use is increasing
► Differentiation is key
► Participate in the conversation around brand
► Content creation and content sharing

21. Thank You!
Carson McKee, Direct Contact
604.763.3944
www.directcontact.ca
Carson.directcontact@gmail.com