2. At a recent networking meeting there was talk
of Facebook and how best to use it to build your
business
(a topic I absolutely love!)
3. But alongside the “Facebook for Business”
enthusiasts were an equal number of people
looking slightly baffled, shrugging and saying
“I don’t have a clue”!
4. So, for all Facebook virgins here’s a
101 Facebook for beginners guide,
which I hope will demystify things and give you
the confidence to give social media a go!
13. Under all those inspirational quotes and cute
images, a huge amount of business is done on
Facebook
14. Why I love Facebook:
A great way to meet new people, generate leads and drum
up business
It’s online networking, but as local or international as you
want it to be
Provides a quick skim of what’s happening and what friends
are up to
Easy to follow influencers in your field
See others’ promotions, events and news, and share yours
16. 1. Sign up for your account at Facebook.com.
Follow the set up wizard to start creating your profile
17. 2. Set up your personal profile
(you have to a personal profile before you can set up a
business page)
18. You’ll notice you’ve got 2 pages or “streams” of
information – one is the Timeline and one is the
Newsfeed
19. Click on your name for the Timeline and on “home”
for the Newsfeed
20. The blue menu bar also includes “friend requests”,
“messages” and “notifications” [see the arrows below]
21. As you connect with others and they share or LIKE your posts,
you’ll see red numbers popping up in this bar, giving you an
instant update on your Facebook activities
28. The Timeline is your collection of the
photos, stories, and experiences that tell
your story
29. Here are some of the things you can do on your Timeline:
Add a cover photo
Edit your basic info
Jump to stories from your past
View a log of your Facebook activity
Star stories you want to highlight
Add life events
Update your status
View and add photos
Share your app activity
See highlights from each month
30. 3. Complete the “About” section and choose a great
cover image
31. To update your cover image check out the
blog post
http://mmspark.com/optimize-your-social-media-profiles/
(there’s also a video showing you what to do)
38. When lots of people like, share and comment
on a particular post, their friends see it in their
newsfeeds and if they share it, then their
friends see it and suddenly you’ve got the
power of social media spreading your post all
over the web
41. Profile versus Page
Your profile is personal to you
You can keep this for friends and family
– to share news and pictures
– or you can let your fans “friend” you so they get to
see “behind the scenes” with the personal news you
elect to share publicly
46. A Facebook “page” is a “business page” and can be for a
cause, personality, band, special event, tribute, but it’s a
promotional tool rather than a personal page