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27 February 2015
Assignment of European Fashion History
Assignment No: 03 (Three)
Topic: Fashion Trends of 1960s, 1970s & 1980s
Submitted To
Lina Rezwana
Studied at Shanto-Mariam University of Creative Technology
Course Instructor European Fashion History
Department of Professional Course of Fashion Design
National Institute of Design (NID)
Submitted By
Mahfuza Akter [Mili]
ID : 020-014-005
www.mmr07@yahoo.com
(Student of Professional Course of Fashion Design NID)
Batch no. 21
National Institute of Design (NID)
Acknowledgement
In conducting this assignment, I have received munificent help from many quarters, which
I like to put on record here with deep gratitude and great pleasure.
First and foremost, I would thank almighty ALLAH for giving me the wisdom and strength
to undertake this assignment.
I am highly obliged to my Course Instructor European Fashion History, Ms. Lina Rezwana,
Department of Professional Course of Fashion Design, National Institute of Design (NID).
She gave me her precious time from the very beginning of this work till the completion.
Her expert guidance, affectionate encouragement and critical suggestions provided me
necessary insight into the research problem and paved the way for the meaningful ending
of this assignment work in a short duration.
That my pleasure and my grateful appreciation goes to the National Institute of Design
(NID) for giving me this opportunity to study such types of course.
I like to give many special thanks to the Internet, which make the world smeller and
Google for collecting all information that I need. Thanks to all from the core of my heart.
Lastly, I would thank my parents and all my friends for share their experience and support
to motivation throughout the assignment.
Abstract
When we look back at decades past, we have a clear picture of the style that prevailed in
the ’20s, ’30s, ’40s, ’50s, ’60s, ’70s, ’80s and ’90s. Fashion trends played a much larger
role in your style life back then because that was all that was available in stores. The lack
of fashion variety during those decades meant that people sported the same silhouettes in
the same way, which in turn made the style of those eras very distinctive.
Today’s fashion is different. As I mentioned in a post that applauded today’s fashion,
we are living in an era that is ultra accepting and encouraging of all sorts of outfit
juxtapositions, colours, fabrications, and silhouettes. Never before has there been as
much variety in fashion and style as there is right now. As a result there isn’t a distinctive
“look of the decade”.
Today’s fashion has taken the best trends and silhouettes of decades past and modernized
them. As fashion repeats itself in a refreshing way, it has also mixed up the design
inspirations of decades past resulting in a melting pot where, with discretion, almost
anything goes. Of course, we are still able to distinguish dated looks from current ones,
and stylish looks from unstylish ones, so the “almost” in that last sentence is important.
Today’s more liberal approach to fashion, where trends do not rule the way we dress like
they used to, has resulted in a true rebirth of personal style. Now more than ever, it’s
HOW you wear and interpret fashion that counts. Gone are the days when looking stylish
meant dressing in one particular way. Let there be more applause.
As I think of today’s style, and browse through street style blogs that represent personal
styles from the super classic to the ultra avant-garde, and everything in-between, I
actually also have a hard time coming up with distinctive items and outfit combinations
that truly represent the 21st century. Style has become so diverse. It’s not as easy as
saying the dropped waist flapper dresses of the ’20s, the mod dresses, bobs and patent
boots of the ’60s, or the shoulder pads, oversized tops, neon and pleated pants of the ’80s.
All these silhouettes will fly today as long as they are worn with a big dose of modern.
Although the variety represented by today’s fashion is a big upside, there is also a
downside. It does seem to me that while there has been progress in fabric technology and
eco-friendliness, truly creative newness in style and design is lacking. Today much of the
newness lies in how we mix and match the items our way, but not in the items themselves
where the changes are evolutionary rather than revolutionary. Reinvention rather than
invention.
TABLE OF CONTENT
INTRODUCTION 1
1. FASHION IN THE 60'S 2
1.1 Top 10 Women’s FashionTrends From The 60s 2
1.2 1960s Men’s FashionTrends Revealed10 BoldStyles 5
1.3 1960sMakeup 7
1.4 MostIconic Hairstyles of the '60s 8
2. 1970'S FASHION 12
2.1 Top 10 Women’s FashionTrends From The 70s 13
2.2 Top 10 1970sFashionTrends for Men 15
2.3 1970s Makeup 18
2.4 Hairstyles of 1970 19
3. FASHION IN THE 1980S 23
3.1 Women’s FashionTrends From The 80s 23
3.2 Men's fashions in the 1980s 26
3.3 MakeupTrends From the '80s 28
3.4 80s Hairstyles 29
CONCLUTION 31
ANNEXURE 32
i inspiredress from 1960’sfashion
ii inspiredress from 1970’sfashion
iii inspiredress from 1980’sfashion
INTRODUCTION
Hippies In The 1960's Disco Outfits 1970's Exercising Suits 1980’s
As we can tell from the pictures above, popular fashion trends come and go. Different
fashion trends have been going on through the history of times. One of the popular trend
on the blog are the flapper fashion from the 1920’s. When the trend starts, it spreads like
wild fire on the young women and men, through the entire decade until one fashionista
starts a new trend. Then the whole cycle starts again.
Most fashion trends represent what the new movement was or the new “in” thing to do
was. In the 1960’s, the “Hippy” fashion was based on the people’s free movement and
lifestyle. They were against war and protested many inhumane things. Most of the time,
Men wore bell-bottom jeans with patches of drawings attached on, loose fitted tie-dyed t-
shirts or bare chested with juts a vest on . Many women wore flower printed flowing
dresses and loose fitting closes with intricate patterns. They were all for peace, love and
(most of the time) illegal drugs.
In the 1970’s, going to the “Disco” was the “in” thing to go to and listen to. It is a genre
of music with upbeat rhythm and had many dance moves to go along with it. The Disco
was also a dancing bar people would go to and dance. One of the main symbols of the
“disco” was the flashy silver disco ball that reflected lights that made the whole dance
floor shiny. Men wore bell-bottoms and a jacket that were the same color and that was
made out of polyester with a solid color collared shirt underneath. They also wore gold
chains as their main accessory. Women usually wore ruffly and loose dresses that had
crazy patterns. The dresses usually stopped at the knee. Both men and women wore
platform shoes when they went dancing at the disco!
One of the “in” things do to in the 1980’s was too exercise. Many people created colorful
exercising suits and outfits to wear during their workouts. I’m pretty sure most people
wore the outfits even if they weren’t going to exercise. Most outfits were very colorful
because of it’s neon colors they put into their outfits. Both men and women wore
neon spandex, a body suit with a off the shoulder sweater and a sweat band on their
head.
We may have often wondered how strangely the human mind works. The fashion trends
we were madly in love with a few years ago may seem quite a disaster to us in the present
scenario. Shoulder pads would be the best way to explain this phenomenon as they were
quite a rage among women in the 60s, 70s and 80s. And if we look back today, we can
only cringe and wonder what we were thinking.
Fashion in the 60's
The 60's were a time of change and challenge. They brought hippies, space age, folk
music, and the Beatles. Women's skirts got shorter, men's hair got longer, and everyone
talked about love. The 60's was characterized by the feeling that a break with the past had
been achieved. Clothes, furniture, and products all looked newer, brighter, and more fun.
The swinging 60's were at their height. Women's hemlines were very short. Fashion in
the 60's tended to encourage exhibitionism. Miniskirts, bold colors, and see through
dresses were all geared to showing off women's bodies, and on rare occasion men's
bodies. Gaudy accessories such as perspex rings and earrings and fold chain belts.
For women, there were long flowing skirts in intricate cotton prints. For both sexes,
Indian Kafthans, headbands, "love beads", bell and bell - bottomed hipsters were the big
thing. Hipsters were unisex trousers that rested on the hips rather than the waist. A wide
belt with a heavy buckle was added. The light weight ski-pants of the 50's gradually gave
way to flares, bell bottoms, and loon pants, bright colors, novel materials, chunky rings,
and sports cars were all part of the 60's look.
In the early 60's, the teenagers world was suddenly hit by the rock- n- roll of phenomenon
of the Beatles. Teens idoled rock stars and let their hair grow long and wore bright, wild
colored clothes. Leather offered great opportunities for self - expression. The clothes
were influenced by stage performers. The 60's was a reflection of the power of Jimi
Hendrix, the Beatles, and the Rolling Stones. It was the beginning of the fashion reversal.
Top 10 Women’s Fashion Trends From The 70s
Fashion has always had a remarkable place in society. No matter what the political, social
or economic situations were in a particular time, fashion never suffered a setback. Trends
strutted in, strutted out and some stayed, but fashion trends have always made us happy.
1960’s fashion trends for women were quite exciting and appealing. These trends were a
mixture of femininity, elegance, charm, casualness and of course style. Women started
exhibiting variety in the clothes they chose to wear and the significance of fashion began
making its way to the forefront in the 60s.
The first half of the 60s saw variations in the conservative styles of the previous decades,
whereas, the latter half of 1960s began to give shape to modern and stylish trends, thus,
ditching the conservative styles of the past.
Actress Audrey Hepburn and former First Lady Jackie Kennedy were the style icons of
this decade whose every trend was pitted on a pedestal for women to follow.
We have compiled a list of women’s fashion
trends from 1960s to help you get a better
idea about what fashion in the 60s was like.
If you are looking for ideas for a retro
themed costume party, then you have come
to the right place, without a doubt. Let the
60s get to you with these 10 hot trends
brought to you into 2012 (straight from the
60s).
1. The Mini Skirt 2. Military Style Dresses
3. Pearl Necklaces
4. Polka Dotted Dresses 5. The Little Black Dress
6. The Pill Box Hat 7. Colorful Jumpsuits
8. Leopard Prints 9. Gloves
10. Oversized Sunglasses
1960s Men’s Fashion Trends Revealed 10 Bold Styles
Men’s clothing wasn’t really termed as fashion before 1960s; however, it was this decade
wherein clothing for men underwent a complete transformation and a sort of renaissance
to give men’s fashion trends an instated definition. 1960s Men’s Fashion Trends marked
the replacement of ill fitted and outdated trends. They were replaced with bold and
fashionable styles that took men by awe, who then became more conscious about fashion.
The decade of 1960s has soaring fame on account of the Hippie Movement that
originated among the American youth and spread to the rest of the world. The Hippie
Movement was characterized by bold colors and loud prints for men as well as women.
While women were not new to the bright colors, it was men who found the transition
from sober colors to eye blinding ones more exciting.
As you read ahead, you will notice that we have presented to you the highlights of the
1960s Men’s Fashion Trends and you will notice how boldness replaced traditionalism
and how loud colors took over sober ones. Witness this change for yourself, in this
exclusive line-up of top 10 men’s fashion trends from the 60s.
1. Thin Ties
2. Checkered Suits- 1960s Men’s Fashion Trends
3. Slick Back Hair 4. Polo Necks / Turtle Necks
5. Tasseled Leather Jackets 6. Buffalo Plaid
Shirts
7. White Hats 8. Hippie T-shirts
9. Nehru Collar/ Mandarin Collar 10. Glossy Anoraks
Men were already open to bright colors and floral prints in 1960s by the time glossy
anoraks were introduced. Hence, accepting this trend too was not a difficult task.
However, this was one of the trends that died even before the 60s passed.
From the 1960s Men’s Fashion Trends listed above, you may have noticed that men in
1960s weren’t limited by society’s restraints or their own inhibitions. The 60s is one
decade in which you can watch the eagle easily take flight as the fun and freedom of
1960s emerged in the fashion trends presented to you above.
1960s Makeup
The start of the 1960s saw a continuation of the 1950s makeup looks, with a flicked
upper eye line, matte eye shadows (in greys, greens and blues) and lipsticks ranging from
red to corals and pink.Just a few years later, the distinctive dark eye shadow crease came
in, matched with pale lips and pastel colours, and became all the rage. False lashes were
incredibly popular.1960s high-fashion makeup became all about the eyes; the rest of the
face was kept more soft and natural, or pale and understated.
MostIconicHairstylesofthe'60s!
The 1960s were a decade of enormous change. They came in with the Kennedys and
ended with Woodstock, and in between everything changed, including the hair. See the
15 styles that marked the era, from the Beatles' mop tops and Jackie Kennedy's pillbox
bob to La Seberg coup and Twiggy's mod cut.
A ’60s ad for Klorane hair products.
Jean Shrimpton’s sleek but substantial
style on a 1965 Newsweek cover. Brigitte Bardot’s messy bouffant.
The inspiration: Audrey Hepburn’s The inspiration: Brigitte Bardot’s classic
ribbon. huge and smooth bun in Charade.
TuesdayWeld’s sweetheart pony. Jean Seberg's Breathless Crop
Dusty Springfield's Beehive The Beatles' Mop Tops
Jackie Kennedy's Pillbox-Perfect Look The Bewitched Flip
Joan Baez's Original Hippie Hair The Supremes' Bobs
The Twiggy Cut Loretta Lynn's Country-Fried Volume
The Vidal Sassoon Raquel Welch's Mane
Angela Davis's Afro Goldie Hawn's Laugh-In Pageboy
Janis Joplin's Wild Waves
In such a way, the dramatic changes in fashion of 1960s perfectly illustrate the profound
socio-cultural changes in society of that epoch. It is even possible to speak that the
numerous social movements which targeted at the structural changes in society willingly
or not affected the fashion of that epoch which similarly to 1950s could be characterized
as revolutionary in a way.
The 1970's fashion, often called the "Mc Donald",[1] began with a continuation
of the mini skirts, bell-bottoms, and the androgynous hippie look from the late 1960s and
eventually became one of the most iconic decades for fashion ever.
Generally the most famous silhouette of the mid and late 1970s for both sexes was that of
tight on top and loose on bottom. The 1970s also saw the birth of the indifferent, anti-
conformist approach to fashion, which consisted of sweaters, t-shirts, jeans, and sneakers.
The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Beverly
Johnson, Gia Carangi, Janice Dickinson, Cheryl Tiegs, Jerry Hall, and Iman.
The early 1970s fashion scene was very
similar to 1969, just a bit more flamboyant.
It wouldn’t be hyperbole to say that a
fashion revolution occurred in the 1970s.
Polyester was the material of choice and
bright colors were everywhere. Men and
women alike were wearing very tight
fitting pants and platform shoes. By 1973,
most women were wearing high cut boots
and low cut pants.
Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and
perfected and/or exaggerated them. Some of the best clothing produced in the 1970s
perfectly blended the mods with the hippies.
Just when it seemed pants couldn’t flare any more (bell bottoms, anyone?), the flare was
almost gone. By the late 1970s the pant suit, leisure suit and track suit was what the
average person was sporting. Every woman had a cowl neck sweater in her closet and
every man had a few striped v-neck velour shirts.
Tunics, culottes and robes were also very popular. Sometimes it’s hard to tell which
dresses were meant to be worn at home, and which ones were for a night on the town.
Chest hair, medallions, polyester, butterfly collars, bell bottoms, skin-tight t-shirts,
sandals, leisure suits, flower patterned dress shirts, sideburns and, yes, tennis headbands.
There is one common theme throughout fashion in the 1970s: pants were tight fitting.
And it is probably the first full decade in which women could be seen wearing pants in
every walk of life.
It’s also hard to miss the fact that color almost completely disappeared by 1979. Earth
tones, grays, whites and blacks were back in full force, as people had apparently tired of
the super bright tones of the early 1970s.
Top 10 Women’s Fashion Trends From The 70s
When you think about the fashion women wore in the 70’s and their trends compared to
today? The first thing that comes to mind for us is bold prints, bell bottom pants, platform
shoes and the hippie look. 1970s had it all and its fashion trends were distinctly outlined
by three major characteristics: prints, prints and more prints. There is a lot to consider
besides prints in the 70s. However, you cannot deny that prints formed the basis of
fashion trends in 1970s. The decade of 70s has had its fair share of hits and misses, but
that goes with fashion for every decade.
We have compiled for you a list of top 10 fashion trends wore by women in the 70’s
favorite outfits and styles that were prevalent in the 70s to help you add a vintage touch
and retro essence to your wardrobe. We have picked the most chic, sexiest and trendiest
styles from the 70s that you will be able to interpret in your own way and add your own
ideas to come up with a great look.
1. Maxi Dresses 2. Flared Jeans
3. Scooter Skirts 4. Ascot Blouses
5. Animal Print Fur Coats 6. Prairie Dresses
7. Platform Shoes 8. Head Scarves and Head Bands
9. Floppy Hats 10. Chevron Stripes
!
1970s saw the birth of new fabrics and newer styles. Though some of us may perceive
retro trends as outrageous, the 70s gave us quite a few memorable styles that are simply
repackaged today like old wine in new bottles.
Fashion Trends of the 70s created waves in fashion that creates ripples even today.
Top 10 1970s Fashion Trends for Men
The moment you hear someone squeal, “The 70s!” the first thing that pops into your head
is the fashion of this decade. Whether you were present in the 70s or not, you are
probably already acquainted with the 70s mens fashion this decade because of:
 The fame this decade received,
 Movies portraying those times,
 Stars emulating retro looks and
 For its contribution to the history of fashion.
70s mens fashion was a confluence of many factors such as:
 Evolving out of conservative fashion trends in the decades before,
 The disco and punk music culture,
 The hippie movement and
 The rebellion of the American youth.
The hippie era was gradually drawing to an end during the late 1960s; however, its
influence was still evident in the mens fashion trends of the early 1970s. Thus, fashion
had evolved drastically from 1950s and 60s to bring us some glorious trends in the
decade of the 70s.
The 70s did give us some memorable pieces and they are here on display for you. So let’s
step into a world where everything seems a tad far above the earth, gloriously colorful
and blindingly loud. Presenting to you the top 10 70s mens fashion. These 70s fashion
trends for men may have not stood the test of time but they certainly were a feverish rage
of their times.
1. Bell Bottoms 2. Wide Collar Shirts
3. Hippie Shirts 4. Floral Shirts
5. The Polka Dotted Shirt
6. Striped Trousers 7. Checkered / Plaid Trouser
8. Plaid Jackets 9. Polo Necks
10. The Saturday Night Fever Look
Men’s fashion in 1970s, if described in a few words, was loud, funky, unique and bold. In
the 70s the motto was to keep fashion “larger than life”. While some would consider the
decade of the 70s as the major fashion disaster there ever was, we’d go against them and
support the 70s as a decade of experimentation and new ideas.
1970s Makeup
The 70s makeup trends of the decade were actually quite subtle. Women looked pretty
and natural though there was always a little splash of color that brightened up the face
and lent a playful or mysterious look.Gone were the heavy matte foundations of the
previous decades, the long false eyelashes that Twiggy donned in the 1960s, lip liners and
dark or bright lipsticks, and heavy mascara.
1970s makeup trends looked almost luminescent, a fad that has begun to re-emerge in the
world of cosmetics.
Foundation was never heavy and matched the wearer’s skin tone as closely as possible.
That means makeup in a “nude” color that simply evened the skin tone was a big seller
because women were hoping to achieve a very natural 70s makeup look.
In some cases, women went for a tanned look, using a natural-looking bronzer to achieve
the effect.
For blush, most makeup experts recommended a rosy look and women achieved this by
using a translucent gel blush rather than a powder blush. This type of blush added a touch
of color to an otherwise neutral palette but also gave the skin a healthy glow.
Women of the 70s played up their eyes and drew attention to them as much as possible.
Eye shadows were usually worn in pearlescent shades, especially blues and greens, but
neutral pinks and browns were chosen as well.
These shimmering colors made the eyes glow and, like the blush, added some color to
that natural look.
Eyeliner was another important tool in every woman’s 70s makeup bag. This beauty tool
was used to draw the cat-like lines that were so popular on the eyelids of the decade.
Liner added a kind of mysterious look to the face and was used liberally. Mascara, in
contrast, wasn’t used very often in the 70s. If it was, it was employed to lengthen the
lashes but not for thickening.
On the lips of a typical 70s women, you would never see shades of lipstick that contained
the words red, plum, or raisin.
On this part of the face, neutral was the name of the game as well. Most 70s gals
preferred to draw more attention to their dramatic eyes so they chose lip gloss or frosted
lipstick in very muted shades of pink, peach, or even nude. Lips were almost transparent
and lip liner was a definite no-no.
Popular Hairstyles of the ’70s
Hairstyles of 1971, including the shaggy layers of “the ape” (first left)
Women’s 1970s hairstyles were quite varied, from long to short in length, and
incorporating flicks, layers, curls and bubble perms.Long, straight and centre-parted hair
is a very commonly seen hairstyle throughout the decade, especially noticeable in group
photos of young women and students.Also common were the shorter pageboy, shag and
wedge styles.Shoulder-length hair with a feather cut was often paired either with flicked
out “wings”.Here’s a look at some of the distinct hairstyles that help to define the style of
the 1970s:
Long Straight Hair The Ape
The Shag The Wedge
The Afro Cornrows
The Purdey and the Pageboy Flicks and Wings
Ways to create flicks with heated styling brushes and rollers
Asymmetrical Styles
Stack Perms
Donna Summer wearing the stack permed look (in wig form) of
the late ’70s. Always glamorous and on trend.
Mohicans and all things Punk
Hair Colouring Hairstyling Tools and Products
A selection of ’70s styles from magazines: Flicks (1975); Pageboy-influenced (1973);
Something for the older woman (1973); Mid-length soft curls (1975); Short and flicked
(1976); A sleek pageboy style (1973).
So, that’s a look at women’s 1970s hairstyles. Next came the eighties (er, obviously) and
hair was to continue on its evolutionary journey, with fashion deciding that big was
better. Oh boy…
For many, the 1970s will always be the decade that style forgot. But at the Baftas, the era
was the common thread among A-listers. Many of the celebrities on the red carpet could
have been heading to a night out in Studio 54. Julianne Moore wore a tomato-red Tom
Ford column with a deep plunging neckline that felt pure Bianca Jagger.
The louche, 70s deep V neckline was seen, too: on Kristin Scott Thomas, in a jet black
vintage gown; on Reese Witherspoon, in purple Stella McCartney; and on Anne-Marie
Duff, who wore a long-sleeved white maxidress by Temperley with transparent mesh
panels to the navel.
There were other 70s throwbacks on show, too: Holliday Grainger and The Lunchbox star
Nimrat Kaur wore batwing sleeves; the black flowing column dress worn by Rosamund
Pike had a cross-neckline that recalled Halston in its heyday; Monica Bellucci was
covered from head to toe in a black maxi gown by Alaia with bell sleeves and a ruffled
hem. The men stopped short of wearing flares, but did pile on the velvet – seen on best
actor winner Eddie Redmayne, in midnight blue Armani, and on Douglas Booth, whose
strokeable jacket was a suitably retro shade of pea green.
The 70s has been hugely popular in catwalk fashion in recent seasons, notably at Louis
Vuitton, where creative director Nicolas Ghesquière showed burgundy leather tank tops
and wide car-salesman collars at the presentation of his first collection for the house in
March. That mood has since been captured by the rest of the industry, with Prada’s
current men’s campaign centring on tasteful tank tops styled with stiff, retro denim and
designers from Gucci to JW Anderson to Topman conspiring to bring flares back into
fashion.
Fashion in the 1980s
Fashion in the 1980s was bold and glitzy. Teenagers no longer dictated fashion trends -
the baby boom generation was getting older and richer and demanded more glamorous,
upmarket fashion.
Fashion in the 1980s rejected the non-materialist `hippie' values that had inspired fashion
in the 1970s. Earning big money and spending it conspicuously, was the focus of the
decade for many Australians. Some people chose to wear fashion that promoted
materialist values and flaunted their newly-acquired wealth and social status.
For people not overflowing with cash, credit cards became a popular way of acquiring
goods. As a result, expensive designer labels became increasingly sought-after and brand
name sporting goods were popular.
Other fashion styles, like punk, emerged as a reaction against both the hippie values of
the past decades and the materialist values of the current decade.
The 80s have been characterised as a period of consumerist excess riding on the back of
an economic and industrial boom and expressed in a flaunting of wealth through
expensive homes, cars and designer label fashion. outwardly superficial and frivolous this
image does not do justice to one of the most diverse and creative decades in 20th century
fashion. Designer fashion ranged from the exuberant historical and cross- cultural
referencing of Vivienne Westwood and Christian Lacroix, Donna Karan’s pared down
wardrobe of separates for working women and Katharine Hamnett’s powerful slogan T-
shirts, to the exaggerated shoulders and sexy, figure- hugging styles of Thierry Mugler
and Azzedine Alaïa. in contrast to the often theatrical extravagance of the catwalk shows,
high street fashion offered ra-ra skirts, high waisted acid washed jeans, sweatshirts and
pants, vibrantly printed jumpsuits, strapless taffeta party dresses and draped jersey tops.
Women’s Fashion Trends From The 80s
Fashion also had a more serious side reflecting women’s increasing economic power. As
more women entered the workforce and moved into senior positions they adopted a
suitably sober and functional wardrobe based on the male executive’s staple of a well-
tailored suit. Jackets featured broad padded shoulders adding an air of authority and
power to the female silhouette, which when matched with a slim fitting skirt, reasserted
her femininity. Designers like Giorgio Armani and Donna Karan armed women who
wanted to ‘dress for success’ with a working wardrobe that carefully negotiated this
balance between masculine and feminine style. Women also discovered the slimming
effect padded shoulders had on the rest of their body with the result that shoulder pads
began to appear in all forms of dress from evening wear to T-shirts.
Shoulder Pads
Mini Skirts
Leg Warmers
Huge Earrings
Fingerless Gloves
Parachute Pants
Members Only Jackets
UNITS
Stretch-Stirrup Pants
Oversized Tops
Men's fashions in the 1980s were quite different than in decades prior.
Gone were the styles from the 70s disco era and in were looks that were heavily
influenced by androgynous pop stars, hip hop culture, hair-metal bands and action movie
stars. The 80s men's fashion trends also reflected what was worn on TV shows by stars
who ruled the decade with their bold fashion sense. Many of the styles knew no limits. It
was common to see a man dressed for work in clothes they also deemed appropriate for
leisure activities, such as an evening out at a nightclub. Cool and Casual Styles Although
the average man may not have worn exactly the same casual wear as men in the movies
or television, there were plenty of 80s influences in this area. The look that ruled the 80s
was often cool and casual. Miami Vice was a popular TV series in the 1980s and men
followed the style of Don Johnson and Phillip Michael Thomas. Many men wore:
 Casual t-shirts under designer jackets (which may have shoulder pads)
 Suits in white, pastel, or bright colors
 Loafers or boat shoes, minus socks
 Men often wore pushed-up sleeves and open jackets.
It was also common to wear a shirt without a tie to the office. A Hawaiian shirt, as seen
on the 80s hit series Magnum, P.I. could be seen both at the office and on the weekends.
The TV screen wasn't the only medium to influence 80s fashion, as blockbuster films of
the decade did the same. Leather and sports-themed jackets, worn by Eddie Murphy in
Beverly Hills Cop, Sylvester Stallone in Cobra and Arnold Schwarzenegger in The
Terminator were a few of the styles that men in the 80s favored.
Designer Jackets Tracksuits from a
1981
80s fashion ideas and clothing
80's party outfit
MakeupTrendsFromthe'80s
Blue/Purple/Pink Eyeshadow
Rocker Eye/Pink Lip Com
Muted Lip
Sunny Shades
80s Hairstyles
Hair in the 1980s was generally bouffant and heavily styled. This was in contrast to the
long, straight, natural styles worn in the 1970s. Curly hair was all the rage - those who
were not naturally endowed with curls could go to the hairdresser and get a permanent
wave, or perm. Some people spent a great amount of time taming their hair into the latest
style, with the help of styling products like mousse and hairspray
1980s hairstyles are making a return to the fashion scene – with a vengeance. So lighten
up, Frances. Take a look at these eighties hairstyles and find the one that’s right for you.
Bone straight hair is so aughts. Wave, bobs and more altitude than we’ve seen in a while
are all reminiscent of the days of big hair. Enjoy our rundown of the essentials of 80s hair
below.
The I’m-Closer-to-God-Than-You Bangs.
The Asymmetrical, New Wave Lamestyle.
The Side Ponytail: Only In My Dreams, Debbie Gibson.
The Rodent or Water Fowl.
So while 1980s hair styles may be gone, they’re not forgotten. Don’t be a McFly and
miss the boat the second time around. Call your hairdresser today, stock up on the
Aquanet hairspray and Dippity-do, and let the party commence, retro-style. Bill and Ted
said it best: “Our journey through time has taken a most excellent turn!” , “That 80’s
Hair!” chock full of 80s-inspired hairstyles (with pictures) as they appear from designers
and in magazines now. These give a great perspective on how we are re-inventing the
looks of 80s hairstyles. Time to get back out the crimping iron!
In the 1980s, the western economic boom influenced fashion. Youth culture stopped
hogging the scene as the teenage market lost impetus. The dominant market was getting
older and was also financially secure. Demographics changed the face of society. People
were living longer and seemed to act younger at the same time. Old industries died, while
new technologies developed and boomed.
Ronald Reagan and his wife Nancy Reagan in the USA celebrated presidential success
with a style that used fashionable conspicuous clothes and social events to display the
affluence of American society to a world audience. 1980s Fashion history - Headshot of
Margaret Thatcher in her trademark royal blue tailored suit and also a black suit with
white collar.
The world was in flux; ever changing. The USSR relaxed rules and opened up to private
enterprise. The Berlin wall came down and other eastern bloc countries craved western
clothes and liberation.
In Britain Thatcherism promoted privatization and the idea that greed was good was
given credence. Temples to modern living, shopping malls sprang up throughout Britain.
Western society consumed and consumed.
Right - Margaret Thatcher in her power suits. Fashion history records the power suit and
dressing for success as the symbol of the 1980s. The best know icons of 1980s fashion
for power dressing were Mrs Thatcher and The Princess of Wales, Diana.
CONCLUTION
A Wild Side in the 1960’s of what clothing can
bring to the world and one’s individual style. It also
got a little more riskay! Wild prints and bright
colors were beginning to enter the boutiques, and
although It was all about Go-Go boots, boxy
dresses, bikinis (although still extremely covered up
from what we wear today), mimi skirts, false lashes
and bell bottom jeans, Marilyn Monroe continued to
thrive with her sexy style throughout the 60’s.
That 70’s Show of Hello, disco!
Flare jeans, buttoned down shirts
on the men that were extremely
unbuttoned, and fish in clear
platforms were not a rare sight
within the fashion industry during
the 70’s. This is also an era known for drugs… And well, it’s safe to assume the
designers indulged because this is one era that has never successfully been brought back
into the fashion industry. Big flare jeans tried to make a comeback in 2000’s and failed
miserably, as did the platforms during the Spice Girl days of the millennium as well.
However, the maxi dresses and high waists have been thriving in the past couple of
seasons so maybe the 70s did bring something other than disastrous to the fashion scene
after all. Barbara Streisand, Blondie and Twiggy are probably stoked that their era of
eccentric 70’s swag did something right.
Neons of the 1980’sget a little less disco a little more
neon. It’s definitely one of the most fun fashion eras as
it was the era of bright neons and wild prints, mini
skirts and leggings, leg warmers and shoulder pads.
Madonna and Cher are the totally trendy styles of the
80’s and although the fashion trends have made a
comeback, their careers… Not so much.
Now remember, this is only a small portion of the
evolution of fashion. An inspiration for today’s fashion
and the evolution of fashion all together definitely
extends well past the 1900’s and right into the caveman days. However, the 20th century
definitely plays a vital part in the style that we currently rock down our own personal
runways, the sidewalks of the street. In fact, today’s fashion offers a bit of style from all
the eras. The 2000’s style trends will certainly be known for taking a walk down the path
of fashion evolution. The history from the past decades and the celebrities from those
eras have essentially played a vital part in the fashion that we enjoy today.
Fashion trends of the 1960s, 1970s and 1980s

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Fashion trends of the 1960s, 1970s and 1980s

  • 1.
  • 2. 27 February 2015 Assignment of European Fashion History Assignment No: 03 (Three) Topic: Fashion Trends of 1960s, 1970s & 1980s Submitted To Lina Rezwana Studied at Shanto-Mariam University of Creative Technology Course Instructor European Fashion History Department of Professional Course of Fashion Design National Institute of Design (NID) Submitted By Mahfuza Akter [Mili] ID : 020-014-005 www.mmr07@yahoo.com (Student of Professional Course of Fashion Design NID) Batch no. 21 National Institute of Design (NID)
  • 3. Acknowledgement In conducting this assignment, I have received munificent help from many quarters, which I like to put on record here with deep gratitude and great pleasure. First and foremost, I would thank almighty ALLAH for giving me the wisdom and strength to undertake this assignment. I am highly obliged to my Course Instructor European Fashion History, Ms. Lina Rezwana, Department of Professional Course of Fashion Design, National Institute of Design (NID). She gave me her precious time from the very beginning of this work till the completion. Her expert guidance, affectionate encouragement and critical suggestions provided me necessary insight into the research problem and paved the way for the meaningful ending of this assignment work in a short duration. That my pleasure and my grateful appreciation goes to the National Institute of Design (NID) for giving me this opportunity to study such types of course. I like to give many special thanks to the Internet, which make the world smeller and Google for collecting all information that I need. Thanks to all from the core of my heart. Lastly, I would thank my parents and all my friends for share their experience and support to motivation throughout the assignment.
  • 4. Abstract When we look back at decades past, we have a clear picture of the style that prevailed in the ’20s, ’30s, ’40s, ’50s, ’60s, ’70s, ’80s and ’90s. Fashion trends played a much larger role in your style life back then because that was all that was available in stores. The lack of fashion variety during those decades meant that people sported the same silhouettes in the same way, which in turn made the style of those eras very distinctive. Today’s fashion is different. As I mentioned in a post that applauded today’s fashion, we are living in an era that is ultra accepting and encouraging of all sorts of outfit juxtapositions, colours, fabrications, and silhouettes. Never before has there been as much variety in fashion and style as there is right now. As a result there isn’t a distinctive “look of the decade”. Today’s fashion has taken the best trends and silhouettes of decades past and modernized them. As fashion repeats itself in a refreshing way, it has also mixed up the design inspirations of decades past resulting in a melting pot where, with discretion, almost anything goes. Of course, we are still able to distinguish dated looks from current ones, and stylish looks from unstylish ones, so the “almost” in that last sentence is important. Today’s more liberal approach to fashion, where trends do not rule the way we dress like they used to, has resulted in a true rebirth of personal style. Now more than ever, it’s HOW you wear and interpret fashion that counts. Gone are the days when looking stylish meant dressing in one particular way. Let there be more applause. As I think of today’s style, and browse through street style blogs that represent personal styles from the super classic to the ultra avant-garde, and everything in-between, I actually also have a hard time coming up with distinctive items and outfit combinations that truly represent the 21st century. Style has become so diverse. It’s not as easy as saying the dropped waist flapper dresses of the ’20s, the mod dresses, bobs and patent boots of the ’60s, or the shoulder pads, oversized tops, neon and pleated pants of the ’80s. All these silhouettes will fly today as long as they are worn with a big dose of modern. Although the variety represented by today’s fashion is a big upside, there is also a downside. It does seem to me that while there has been progress in fabric technology and eco-friendliness, truly creative newness in style and design is lacking. Today much of the newness lies in how we mix and match the items our way, but not in the items themselves where the changes are evolutionary rather than revolutionary. Reinvention rather than invention.
  • 5. TABLE OF CONTENT INTRODUCTION 1 1. FASHION IN THE 60'S 2 1.1 Top 10 Women’s FashionTrends From The 60s 2 1.2 1960s Men’s FashionTrends Revealed10 BoldStyles 5 1.3 1960sMakeup 7 1.4 MostIconic Hairstyles of the '60s 8 2. 1970'S FASHION 12 2.1 Top 10 Women’s FashionTrends From The 70s 13 2.2 Top 10 1970sFashionTrends for Men 15 2.3 1970s Makeup 18 2.4 Hairstyles of 1970 19 3. FASHION IN THE 1980S 23 3.1 Women’s FashionTrends From The 80s 23 3.2 Men's fashions in the 1980s 26 3.3 MakeupTrends From the '80s 28 3.4 80s Hairstyles 29 CONCLUTION 31 ANNEXURE 32 i inspiredress from 1960’sfashion ii inspiredress from 1970’sfashion iii inspiredress from 1980’sfashion
  • 6. INTRODUCTION Hippies In The 1960's Disco Outfits 1970's Exercising Suits 1980’s As we can tell from the pictures above, popular fashion trends come and go. Different fashion trends have been going on through the history of times. One of the popular trend on the blog are the flapper fashion from the 1920’s. When the trend starts, it spreads like wild fire on the young women and men, through the entire decade until one fashionista starts a new trend. Then the whole cycle starts again. Most fashion trends represent what the new movement was or the new “in” thing to do was. In the 1960’s, the “Hippy” fashion was based on the people’s free movement and lifestyle. They were against war and protested many inhumane things. Most of the time, Men wore bell-bottom jeans with patches of drawings attached on, loose fitted tie-dyed t- shirts or bare chested with juts a vest on . Many women wore flower printed flowing dresses and loose fitting closes with intricate patterns. They were all for peace, love and (most of the time) illegal drugs. In the 1970’s, going to the “Disco” was the “in” thing to go to and listen to. It is a genre of music with upbeat rhythm and had many dance moves to go along with it. The Disco was also a dancing bar people would go to and dance. One of the main symbols of the “disco” was the flashy silver disco ball that reflected lights that made the whole dance floor shiny. Men wore bell-bottoms and a jacket that were the same color and that was made out of polyester with a solid color collared shirt underneath. They also wore gold chains as their main accessory. Women usually wore ruffly and loose dresses that had crazy patterns. The dresses usually stopped at the knee. Both men and women wore platform shoes when they went dancing at the disco! One of the “in” things do to in the 1980’s was too exercise. Many people created colorful exercising suits and outfits to wear during their workouts. I’m pretty sure most people wore the outfits even if they weren’t going to exercise. Most outfits were very colorful because of it’s neon colors they put into their outfits. Both men and women wore neon spandex, a body suit with a off the shoulder sweater and a sweat band on their head. We may have often wondered how strangely the human mind works. The fashion trends we were madly in love with a few years ago may seem quite a disaster to us in the present scenario. Shoulder pads would be the best way to explain this phenomenon as they were quite a rage among women in the 60s, 70s and 80s. And if we look back today, we can only cringe and wonder what we were thinking.
  • 7. Fashion in the 60's The 60's were a time of change and challenge. They brought hippies, space age, folk music, and the Beatles. Women's skirts got shorter, men's hair got longer, and everyone talked about love. The 60's was characterized by the feeling that a break with the past had been achieved. Clothes, furniture, and products all looked newer, brighter, and more fun. The swinging 60's were at their height. Women's hemlines were very short. Fashion in the 60's tended to encourage exhibitionism. Miniskirts, bold colors, and see through dresses were all geared to showing off women's bodies, and on rare occasion men's bodies. Gaudy accessories such as perspex rings and earrings and fold chain belts. For women, there were long flowing skirts in intricate cotton prints. For both sexes, Indian Kafthans, headbands, "love beads", bell and bell - bottomed hipsters were the big thing. Hipsters were unisex trousers that rested on the hips rather than the waist. A wide belt with a heavy buckle was added. The light weight ski-pants of the 50's gradually gave way to flares, bell bottoms, and loon pants, bright colors, novel materials, chunky rings, and sports cars were all part of the 60's look. In the early 60's, the teenagers world was suddenly hit by the rock- n- roll of phenomenon of the Beatles. Teens idoled rock stars and let their hair grow long and wore bright, wild colored clothes. Leather offered great opportunities for self - expression. The clothes were influenced by stage performers. The 60's was a reflection of the power of Jimi Hendrix, the Beatles, and the Rolling Stones. It was the beginning of the fashion reversal. Top 10 Women’s Fashion Trends From The 70s Fashion has always had a remarkable place in society. No matter what the political, social or economic situations were in a particular time, fashion never suffered a setback. Trends strutted in, strutted out and some stayed, but fashion trends have always made us happy. 1960’s fashion trends for women were quite exciting and appealing. These trends were a mixture of femininity, elegance, charm, casualness and of course style. Women started exhibiting variety in the clothes they chose to wear and the significance of fashion began making its way to the forefront in the 60s. The first half of the 60s saw variations in the conservative styles of the previous decades, whereas, the latter half of 1960s began to give shape to modern and stylish trends, thus, ditching the conservative styles of the past. Actress Audrey Hepburn and former First Lady Jackie Kennedy were the style icons of this decade whose every trend was pitted on a pedestal for women to follow. We have compiled a list of women’s fashion trends from 1960s to help you get a better idea about what fashion in the 60s was like. If you are looking for ideas for a retro themed costume party, then you have come to the right place, without a doubt. Let the 60s get to you with these 10 hot trends brought to you into 2012 (straight from the 60s).
  • 8. 1. The Mini Skirt 2. Military Style Dresses 3. Pearl Necklaces 4. Polka Dotted Dresses 5. The Little Black Dress
  • 9. 6. The Pill Box Hat 7. Colorful Jumpsuits 8. Leopard Prints 9. Gloves 10. Oversized Sunglasses
  • 10. 1960s Men’s Fashion Trends Revealed 10 Bold Styles Men’s clothing wasn’t really termed as fashion before 1960s; however, it was this decade wherein clothing for men underwent a complete transformation and a sort of renaissance to give men’s fashion trends an instated definition. 1960s Men’s Fashion Trends marked the replacement of ill fitted and outdated trends. They were replaced with bold and fashionable styles that took men by awe, who then became more conscious about fashion. The decade of 1960s has soaring fame on account of the Hippie Movement that originated among the American youth and spread to the rest of the world. The Hippie Movement was characterized by bold colors and loud prints for men as well as women. While women were not new to the bright colors, it was men who found the transition from sober colors to eye blinding ones more exciting. As you read ahead, you will notice that we have presented to you the highlights of the 1960s Men’s Fashion Trends and you will notice how boldness replaced traditionalism and how loud colors took over sober ones. Witness this change for yourself, in this exclusive line-up of top 10 men’s fashion trends from the 60s. 1. Thin Ties 2. Checkered Suits- 1960s Men’s Fashion Trends
  • 11. 3. Slick Back Hair 4. Polo Necks / Turtle Necks 5. Tasseled Leather Jackets 6. Buffalo Plaid Shirts 7. White Hats 8. Hippie T-shirts
  • 12. 9. Nehru Collar/ Mandarin Collar 10. Glossy Anoraks Men were already open to bright colors and floral prints in 1960s by the time glossy anoraks were introduced. Hence, accepting this trend too was not a difficult task. However, this was one of the trends that died even before the 60s passed. From the 1960s Men’s Fashion Trends listed above, you may have noticed that men in 1960s weren’t limited by society’s restraints or their own inhibitions. The 60s is one decade in which you can watch the eagle easily take flight as the fun and freedom of 1960s emerged in the fashion trends presented to you above. 1960s Makeup The start of the 1960s saw a continuation of the 1950s makeup looks, with a flicked upper eye line, matte eye shadows (in greys, greens and blues) and lipsticks ranging from red to corals and pink.Just a few years later, the distinctive dark eye shadow crease came in, matched with pale lips and pastel colours, and became all the rage. False lashes were incredibly popular.1960s high-fashion makeup became all about the eyes; the rest of the face was kept more soft and natural, or pale and understated.
  • 13. MostIconicHairstylesofthe'60s! The 1960s were a decade of enormous change. They came in with the Kennedys and ended with Woodstock, and in between everything changed, including the hair. See the 15 styles that marked the era, from the Beatles' mop tops and Jackie Kennedy's pillbox bob to La Seberg coup and Twiggy's mod cut. A ’60s ad for Klorane hair products. Jean Shrimpton’s sleek but substantial style on a 1965 Newsweek cover. Brigitte Bardot’s messy bouffant. The inspiration: Audrey Hepburn’s The inspiration: Brigitte Bardot’s classic ribbon. huge and smooth bun in Charade.
  • 14. TuesdayWeld’s sweetheart pony. Jean Seberg's Breathless Crop Dusty Springfield's Beehive The Beatles' Mop Tops Jackie Kennedy's Pillbox-Perfect Look The Bewitched Flip
  • 15. Joan Baez's Original Hippie Hair The Supremes' Bobs The Twiggy Cut Loretta Lynn's Country-Fried Volume The Vidal Sassoon Raquel Welch's Mane
  • 16. Angela Davis's Afro Goldie Hawn's Laugh-In Pageboy Janis Joplin's Wild Waves In such a way, the dramatic changes in fashion of 1960s perfectly illustrate the profound socio-cultural changes in society of that epoch. It is even possible to speak that the numerous social movements which targeted at the structural changes in society willingly or not affected the fashion of that epoch which similarly to 1950s could be characterized as revolutionary in a way.
  • 17. The 1970's fashion, often called the "Mc Donald",[1] began with a continuation of the mini skirts, bell-bottoms, and the androgynous hippie look from the late 1960s and eventually became one of the most iconic decades for fashion ever. Generally the most famous silhouette of the mid and late 1970s for both sexes was that of tight on top and loose on bottom. The 1970s also saw the birth of the indifferent, anti- conformist approach to fashion, which consisted of sweaters, t-shirts, jeans, and sneakers. The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Beverly Johnson, Gia Carangi, Janice Dickinson, Cheryl Tiegs, Jerry Hall, and Iman. The early 1970s fashion scene was very similar to 1969, just a bit more flamboyant. It wouldn’t be hyperbole to say that a fashion revolution occurred in the 1970s. Polyester was the material of choice and bright colors were everywhere. Men and women alike were wearing very tight fitting pants and platform shoes. By 1973, most women were wearing high cut boots and low cut pants. Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and perfected and/or exaggerated them. Some of the best clothing produced in the 1970s perfectly blended the mods with the hippies. Just when it seemed pants couldn’t flare any more (bell bottoms, anyone?), the flare was almost gone. By the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting. Every woman had a cowl neck sweater in her closet and every man had a few striped v-neck velour shirts. Tunics, culottes and robes were also very popular. Sometimes it’s hard to tell which dresses were meant to be worn at home, and which ones were for a night on the town. Chest hair, medallions, polyester, butterfly collars, bell bottoms, skin-tight t-shirts, sandals, leisure suits, flower patterned dress shirts, sideburns and, yes, tennis headbands. There is one common theme throughout fashion in the 1970s: pants were tight fitting. And it is probably the first full decade in which women could be seen wearing pants in every walk of life. It’s also hard to miss the fact that color almost completely disappeared by 1979. Earth tones, grays, whites and blacks were back in full force, as people had apparently tired of the super bright tones of the early 1970s.
  • 18. Top 10 Women’s Fashion Trends From The 70s When you think about the fashion women wore in the 70’s and their trends compared to today? The first thing that comes to mind for us is bold prints, bell bottom pants, platform shoes and the hippie look. 1970s had it all and its fashion trends were distinctly outlined by three major characteristics: prints, prints and more prints. There is a lot to consider besides prints in the 70s. However, you cannot deny that prints formed the basis of fashion trends in 1970s. The decade of 70s has had its fair share of hits and misses, but that goes with fashion for every decade. We have compiled for you a list of top 10 fashion trends wore by women in the 70’s favorite outfits and styles that were prevalent in the 70s to help you add a vintage touch and retro essence to your wardrobe. We have picked the most chic, sexiest and trendiest styles from the 70s that you will be able to interpret in your own way and add your own ideas to come up with a great look. 1. Maxi Dresses 2. Flared Jeans 3. Scooter Skirts 4. Ascot Blouses
  • 19. 5. Animal Print Fur Coats 6. Prairie Dresses 7. Platform Shoes 8. Head Scarves and Head Bands 9. Floppy Hats 10. Chevron Stripes !
  • 20. 1970s saw the birth of new fabrics and newer styles. Though some of us may perceive retro trends as outrageous, the 70s gave us quite a few memorable styles that are simply repackaged today like old wine in new bottles. Fashion Trends of the 70s created waves in fashion that creates ripples even today. Top 10 1970s Fashion Trends for Men The moment you hear someone squeal, “The 70s!” the first thing that pops into your head is the fashion of this decade. Whether you were present in the 70s or not, you are probably already acquainted with the 70s mens fashion this decade because of:  The fame this decade received,  Movies portraying those times,  Stars emulating retro looks and  For its contribution to the history of fashion. 70s mens fashion was a confluence of many factors such as:  Evolving out of conservative fashion trends in the decades before,  The disco and punk music culture,  The hippie movement and  The rebellion of the American youth. The hippie era was gradually drawing to an end during the late 1960s; however, its influence was still evident in the mens fashion trends of the early 1970s. Thus, fashion had evolved drastically from 1950s and 60s to bring us some glorious trends in the decade of the 70s. The 70s did give us some memorable pieces and they are here on display for you. So let’s step into a world where everything seems a tad far above the earth, gloriously colorful and blindingly loud. Presenting to you the top 10 70s mens fashion. These 70s fashion trends for men may have not stood the test of time but they certainly were a feverish rage of their times. 1. Bell Bottoms 2. Wide Collar Shirts
  • 21. 3. Hippie Shirts 4. Floral Shirts 5. The Polka Dotted Shirt 6. Striped Trousers 7. Checkered / Plaid Trouser
  • 22. 8. Plaid Jackets 9. Polo Necks 10. The Saturday Night Fever Look Men’s fashion in 1970s, if described in a few words, was loud, funky, unique and bold. In the 70s the motto was to keep fashion “larger than life”. While some would consider the decade of the 70s as the major fashion disaster there ever was, we’d go against them and support the 70s as a decade of experimentation and new ideas.
  • 23. 1970s Makeup The 70s makeup trends of the decade were actually quite subtle. Women looked pretty and natural though there was always a little splash of color that brightened up the face and lent a playful or mysterious look.Gone were the heavy matte foundations of the previous decades, the long false eyelashes that Twiggy donned in the 1960s, lip liners and dark or bright lipsticks, and heavy mascara. 1970s makeup trends looked almost luminescent, a fad that has begun to re-emerge in the world of cosmetics. Foundation was never heavy and matched the wearer’s skin tone as closely as possible. That means makeup in a “nude” color that simply evened the skin tone was a big seller because women were hoping to achieve a very natural 70s makeup look. In some cases, women went for a tanned look, using a natural-looking bronzer to achieve the effect. For blush, most makeup experts recommended a rosy look and women achieved this by using a translucent gel blush rather than a powder blush. This type of blush added a touch of color to an otherwise neutral palette but also gave the skin a healthy glow. Women of the 70s played up their eyes and drew attention to them as much as possible. Eye shadows were usually worn in pearlescent shades, especially blues and greens, but neutral pinks and browns were chosen as well. These shimmering colors made the eyes glow and, like the blush, added some color to that natural look. Eyeliner was another important tool in every woman’s 70s makeup bag. This beauty tool was used to draw the cat-like lines that were so popular on the eyelids of the decade. Liner added a kind of mysterious look to the face and was used liberally. Mascara, in contrast, wasn’t used very often in the 70s. If it was, it was employed to lengthen the lashes but not for thickening. On the lips of a typical 70s women, you would never see shades of lipstick that contained the words red, plum, or raisin. On this part of the face, neutral was the name of the game as well. Most 70s gals preferred to draw more attention to their dramatic eyes so they chose lip gloss or frosted lipstick in very muted shades of pink, peach, or even nude. Lips were almost transparent and lip liner was a definite no-no. Popular Hairstyles of the ’70s
  • 24. Hairstyles of 1971, including the shaggy layers of “the ape” (first left) Women’s 1970s hairstyles were quite varied, from long to short in length, and incorporating flicks, layers, curls and bubble perms.Long, straight and centre-parted hair is a very commonly seen hairstyle throughout the decade, especially noticeable in group photos of young women and students.Also common were the shorter pageboy, shag and wedge styles.Shoulder-length hair with a feather cut was often paired either with flicked out “wings”.Here’s a look at some of the distinct hairstyles that help to define the style of the 1970s: Long Straight Hair The Ape The Shag The Wedge
  • 25. The Afro Cornrows The Purdey and the Pageboy Flicks and Wings Ways to create flicks with heated styling brushes and rollers Asymmetrical Styles
  • 26. Stack Perms Donna Summer wearing the stack permed look (in wig form) of the late ’70s. Always glamorous and on trend. Mohicans and all things Punk Hair Colouring Hairstyling Tools and Products
  • 27. A selection of ’70s styles from magazines: Flicks (1975); Pageboy-influenced (1973); Something for the older woman (1973); Mid-length soft curls (1975); Short and flicked (1976); A sleek pageboy style (1973). So, that’s a look at women’s 1970s hairstyles. Next came the eighties (er, obviously) and hair was to continue on its evolutionary journey, with fashion deciding that big was better. Oh boy… For many, the 1970s will always be the decade that style forgot. But at the Baftas, the era was the common thread among A-listers. Many of the celebrities on the red carpet could have been heading to a night out in Studio 54. Julianne Moore wore a tomato-red Tom Ford column with a deep plunging neckline that felt pure Bianca Jagger. The louche, 70s deep V neckline was seen, too: on Kristin Scott Thomas, in a jet black vintage gown; on Reese Witherspoon, in purple Stella McCartney; and on Anne-Marie Duff, who wore a long-sleeved white maxidress by Temperley with transparent mesh panels to the navel. There were other 70s throwbacks on show, too: Holliday Grainger and The Lunchbox star Nimrat Kaur wore batwing sleeves; the black flowing column dress worn by Rosamund Pike had a cross-neckline that recalled Halston in its heyday; Monica Bellucci was covered from head to toe in a black maxi gown by Alaia with bell sleeves and a ruffled hem. The men stopped short of wearing flares, but did pile on the velvet – seen on best actor winner Eddie Redmayne, in midnight blue Armani, and on Douglas Booth, whose strokeable jacket was a suitably retro shade of pea green. The 70s has been hugely popular in catwalk fashion in recent seasons, notably at Louis Vuitton, where creative director Nicolas Ghesquière showed burgundy leather tank tops and wide car-salesman collars at the presentation of his first collection for the house in March. That mood has since been captured by the rest of the industry, with Prada’s current men’s campaign centring on tasteful tank tops styled with stiff, retro denim and designers from Gucci to JW Anderson to Topman conspiring to bring flares back into fashion.
  • 28. Fashion in the 1980s Fashion in the 1980s was bold and glitzy. Teenagers no longer dictated fashion trends - the baby boom generation was getting older and richer and demanded more glamorous, upmarket fashion. Fashion in the 1980s rejected the non-materialist `hippie' values that had inspired fashion in the 1970s. Earning big money and spending it conspicuously, was the focus of the decade for many Australians. Some people chose to wear fashion that promoted materialist values and flaunted their newly-acquired wealth and social status. For people not overflowing with cash, credit cards became a popular way of acquiring goods. As a result, expensive designer labels became increasingly sought-after and brand name sporting goods were popular. Other fashion styles, like punk, emerged as a reaction against both the hippie values of the past decades and the materialist values of the current decade. The 80s have been characterised as a period of consumerist excess riding on the back of an economic and industrial boom and expressed in a flaunting of wealth through expensive homes, cars and designer label fashion. outwardly superficial and frivolous this image does not do justice to one of the most diverse and creative decades in 20th century fashion. Designer fashion ranged from the exuberant historical and cross- cultural referencing of Vivienne Westwood and Christian Lacroix, Donna Karan’s pared down wardrobe of separates for working women and Katharine Hamnett’s powerful slogan T- shirts, to the exaggerated shoulders and sexy, figure- hugging styles of Thierry Mugler and Azzedine Alaïa. in contrast to the often theatrical extravagance of the catwalk shows, high street fashion offered ra-ra skirts, high waisted acid washed jeans, sweatshirts and pants, vibrantly printed jumpsuits, strapless taffeta party dresses and draped jersey tops. Women’s Fashion Trends From The 80s Fashion also had a more serious side reflecting women’s increasing economic power. As more women entered the workforce and moved into senior positions they adopted a suitably sober and functional wardrobe based on the male executive’s staple of a well- tailored suit. Jackets featured broad padded shoulders adding an air of authority and power to the female silhouette, which when matched with a slim fitting skirt, reasserted her femininity. Designers like Giorgio Armani and Donna Karan armed women who wanted to ‘dress for success’ with a working wardrobe that carefully negotiated this balance between masculine and feminine style. Women also discovered the slimming effect padded shoulders had on the rest of their body with the result that shoulder pads began to appear in all forms of dress from evening wear to T-shirts.
  • 29. Shoulder Pads Mini Skirts Leg Warmers Huge Earrings
  • 31. Stretch-Stirrup Pants Oversized Tops Men's fashions in the 1980s were quite different than in decades prior. Gone were the styles from the 70s disco era and in were looks that were heavily influenced by androgynous pop stars, hip hop culture, hair-metal bands and action movie stars. The 80s men's fashion trends also reflected what was worn on TV shows by stars who ruled the decade with their bold fashion sense. Many of the styles knew no limits. It was common to see a man dressed for work in clothes they also deemed appropriate for leisure activities, such as an evening out at a nightclub. Cool and Casual Styles Although the average man may not have worn exactly the same casual wear as men in the movies or television, there were plenty of 80s influences in this area. The look that ruled the 80s was often cool and casual. Miami Vice was a popular TV series in the 1980s and men followed the style of Don Johnson and Phillip Michael Thomas. Many men wore:  Casual t-shirts under designer jackets (which may have shoulder pads)  Suits in white, pastel, or bright colors  Loafers or boat shoes, minus socks  Men often wore pushed-up sleeves and open jackets. It was also common to wear a shirt without a tie to the office. A Hawaiian shirt, as seen on the 80s hit series Magnum, P.I. could be seen both at the office and on the weekends. The TV screen wasn't the only medium to influence 80s fashion, as blockbuster films of the decade did the same. Leather and sports-themed jackets, worn by Eddie Murphy in
  • 32. Beverly Hills Cop, Sylvester Stallone in Cobra and Arnold Schwarzenegger in The Terminator were a few of the styles that men in the 80s favored. Designer Jackets Tracksuits from a 1981 80s fashion ideas and clothing 80's party outfit
  • 34. 80s Hairstyles Hair in the 1980s was generally bouffant and heavily styled. This was in contrast to the long, straight, natural styles worn in the 1970s. Curly hair was all the rage - those who were not naturally endowed with curls could go to the hairdresser and get a permanent wave, or perm. Some people spent a great amount of time taming their hair into the latest style, with the help of styling products like mousse and hairspray 1980s hairstyles are making a return to the fashion scene – with a vengeance. So lighten up, Frances. Take a look at these eighties hairstyles and find the one that’s right for you. Bone straight hair is so aughts. Wave, bobs and more altitude than we’ve seen in a while are all reminiscent of the days of big hair. Enjoy our rundown of the essentials of 80s hair below. The I’m-Closer-to-God-Than-You Bangs. The Asymmetrical, New Wave Lamestyle. The Side Ponytail: Only In My Dreams, Debbie Gibson.
  • 35. The Rodent or Water Fowl. So while 1980s hair styles may be gone, they’re not forgotten. Don’t be a McFly and miss the boat the second time around. Call your hairdresser today, stock up on the Aquanet hairspray and Dippity-do, and let the party commence, retro-style. Bill and Ted said it best: “Our journey through time has taken a most excellent turn!” , “That 80’s Hair!” chock full of 80s-inspired hairstyles (with pictures) as they appear from designers and in magazines now. These give a great perspective on how we are re-inventing the looks of 80s hairstyles. Time to get back out the crimping iron! In the 1980s, the western economic boom influenced fashion. Youth culture stopped hogging the scene as the teenage market lost impetus. The dominant market was getting older and was also financially secure. Demographics changed the face of society. People were living longer and seemed to act younger at the same time. Old industries died, while new technologies developed and boomed. Ronald Reagan and his wife Nancy Reagan in the USA celebrated presidential success with a style that used fashionable conspicuous clothes and social events to display the affluence of American society to a world audience. 1980s Fashion history - Headshot of Margaret Thatcher in her trademark royal blue tailored suit and also a black suit with white collar. The world was in flux; ever changing. The USSR relaxed rules and opened up to private enterprise. The Berlin wall came down and other eastern bloc countries craved western clothes and liberation. In Britain Thatcherism promoted privatization and the idea that greed was good was given credence. Temples to modern living, shopping malls sprang up throughout Britain. Western society consumed and consumed. Right - Margaret Thatcher in her power suits. Fashion history records the power suit and dressing for success as the symbol of the 1980s. The best know icons of 1980s fashion for power dressing were Mrs Thatcher and The Princess of Wales, Diana.
  • 36. CONCLUTION A Wild Side in the 1960’s of what clothing can bring to the world and one’s individual style. It also got a little more riskay! Wild prints and bright colors were beginning to enter the boutiques, and although It was all about Go-Go boots, boxy dresses, bikinis (although still extremely covered up from what we wear today), mimi skirts, false lashes and bell bottom jeans, Marilyn Monroe continued to thrive with her sexy style throughout the 60’s. That 70’s Show of Hello, disco! Flare jeans, buttoned down shirts on the men that were extremely unbuttoned, and fish in clear platforms were not a rare sight within the fashion industry during the 70’s. This is also an era known for drugs… And well, it’s safe to assume the designers indulged because this is one era that has never successfully been brought back into the fashion industry. Big flare jeans tried to make a comeback in 2000’s and failed miserably, as did the platforms during the Spice Girl days of the millennium as well. However, the maxi dresses and high waists have been thriving in the past couple of seasons so maybe the 70s did bring something other than disastrous to the fashion scene after all. Barbara Streisand, Blondie and Twiggy are probably stoked that their era of eccentric 70’s swag did something right. Neons of the 1980’sget a little less disco a little more neon. It’s definitely one of the most fun fashion eras as it was the era of bright neons and wild prints, mini skirts and leggings, leg warmers and shoulder pads. Madonna and Cher are the totally trendy styles of the 80’s and although the fashion trends have made a comeback, their careers… Not so much. Now remember, this is only a small portion of the evolution of fashion. An inspiration for today’s fashion and the evolution of fashion all together definitely extends well past the 1900’s and right into the caveman days. However, the 20th century definitely plays a vital part in the style that we currently rock down our own personal runways, the sidewalks of the street. In fact, today’s fashion offers a bit of style from all the eras. The 2000’s style trends will certainly be known for taking a walk down the path of fashion evolution. The history from the past decades and the celebrities from those eras have essentially played a vital part in the fashion that we enjoy today.