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THE NEW
   STRATEGY
          Ignite Toronto Part Deux



Matthew Milan       @mmilan
You SUCK
at Strategy
STRATEGY IS

DEAD
To improve our ability to shape
 and adapt to unfolding circumstances,
so that we (as individuals or as groups)
     can survive on our own terms.
#import “Richarddawkins.h”
#import “Johnboyd.h”
#import “Heinzvonfoerster.h”
We are
survival
machines
John Boyd is my
    Homeboy
He who maintains the
quickest rate of change
survives
Grand Strategic

Strategic

Grand Tactical

Tactical
REFLEXIVITY
I CAN HAZ
FEEDBACK?
A brain is required
to write a theory of
       a brain
You need a
strategy to build a
      strategy

(survival machine)
Strategy
 doesn’t
plan, it
 learns
Intention
      Adaptability
       Reflexivity
        Learning
            =
  Survival and Success
                THE NEW STRATEGY


Matthew Milan        @mmilan

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Ignite Toronto Part Deux Strategy