A talk Michael Dila and I gave at the 2009 IA Summit.

1. 09IA
+
SUMMIT

2. This is going to hurt.

4. IA
Freedom’s just
another word for
nothin’ left to lose

6. IA
Where do you do your
best thinking?

8. IA
“How come I am most
creative when I am
listening to angry
music”?

9. IA
What do showers
& Black Flag
have in
common?

10. IA
They help
us let go

11. IA
What can you
learn from letting
go?

12. IA
You can learn
how to know
what’s next

13. Context

20. FREEDOM

22. Man is born free, but
everywhere he is in
chains

28. Routinized work
produces efficient and
predictable outcomes

29. What happens
when things
become
unpredictable?

31. FAIL

33. How likely is it that
people will not panic in
such circumstances?

35. 1983AC143
The Gimli Glider

38. 2009US1549

40. How did this happen?

42. Why didn’t Sully panic?

43. “The training provides pilots with important
technical skills -- they can practice flying
crippled planes -- but it also teaches them
something more important: how to draw on
an optimal blend of reason and emotion.
They learn how to ignore their fear when
fear isn't useful and how to make quick,
complicated decisions in the most fraught
situations.”

44. “Flight crews don't
panic because they've
practiced staying
calm.”

47. IA
Conscious,Yet
Unconscious

48. 4 stages of
competence

49. Unconscious Incompetence
Conscious Incompetence
Conscious Competence
Unconscious Competence

50. What lies beyond
Unconscious
Competence?

51. MASTERY

52. “ The Master leads by emptying
people's minds and filling their cores,
by weakening their ambition and
toughening their resolve. He helps
people lose everything they know,
everything they desire, and creates
confusion in those who think that they
know.”
Lao Tzu

53. How can you
practice
being free?

54. AGAINST
METHOD

55. I want a girl with uninterrupted prosperity
Who uses a machete to cut through red tape
With fingernails that shine like justice
And a voice that is dark like tinted glass
She is fast, thorough, and sharp as a tack
She’s touring the facility and picking up slack

57. Tennis drills are repetitive
and relentless. They
teach the body to think,
so the mind can do
strategy.

59. Tai Chi combines
discreet movements
and a flowing
sequence that shape a
tranquil mind.

61. There is nothing
secret about yoga.
The poses are well
established across
many styles. But it is a
bottomless practice

63. IA

64. Parkour is the
attainment of human
freedom through the
confrontation of the
built environment

65. flow+
repertoire
=freedom

66. INNOVATION

68. Ceci n’est pas un
innovation

70. Ceci n’est pas un
innovation

72. Ceci n’est pas un
innovation

73. Innovation is the design
of future value

75. Larry says we can
develop a science of
innovation

77. Saul says we need a
platform for
experimentation

79. Guy says, innovation is
about getting better
reality

80. IA
How do we design a
better future?

81. INNOVATIONPARKOUR

82. IA
The
Unfinished
Discipline

83. IA
How many years
have we been
trying to finish
IA?

84. What is
our future value?

85. IA
Structure

86. IA
Unstructure

87. IA
Unstructured

88. IA
Unfinished

89. IA
Emergence

90. UB
Thebestdesign
thinkingis
designdoing

92. UB
UNFINISHED
IS OPEN
FOR BUSINESS

93. UB
THE
UNFINISHED
KERNEL

94. UB
AN ARCHITECTURE
OF COMPETENCE

95. VISUALIZATION

96. UB
TRANSPARENT &
RIDICULOUSLY
EASY
TO SHARE

97. Teaching without
UB
words, performing
without actions:
that is the
Master’s way

98. UB
PRACTICE SEEING

99. COLLABORATION

100. UB
Networked
Social
Production

101. UB
If you do not trust
the people, you
make them
untrustworthy

102. UB
PRACTICE TRUST

103. PARTICIPATION

104. UB
Markets are our
conversations

105. UB
True mastery can
be gained only
by letting things
go their own way

106. UB
PRACTICE
OPENNESS

107. UB
INNOVATION

108. UB
Innovation is
designing for
emergence.

109. UB
The world is formed from the void,
like utensils from a block of wood.
The Master knows the utensils,
yet keeps to the block:
thus she can use all things.

110. IA
FREEDOM

111. The future of
IA
information
architecture
is designing for
emergence.

112. IA
There is nothing secret
about information
architecture. The tools
are well established.
But it is a bottomless
practice

113. UB
The
+
Future is
Unfinished

114. michael@torchpartnership.comquot;
matthew@normativedesign.com