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IIR Chicago Presentation
- 1. Survey Techniques In Virtual Environments: Conducting Sofas And Virtual Face-to-face Interviews in Second Life Prof. Diana Derval, MBA, DervalResearch Mario Menti , GMI (Global Market Insite) Inc. June 11, 2008 â IIR Chicago
- 8. What is Your Favorite Beverage ? Interactive
- 9. What is Your Favorite Activity ? Interactive
- 12. Top 10 Online Personas #1 Business Man #2 Student #3 Designer #4 Technician #5 Waitress #6 Developer #7 Professor #8 Housewife #9 Social Worker #10 Disabled
- 13. Persona #1
- 14. Persona #2
- 15. Persona #3
- 16. Persona #4
- 17. Persona #5
- 18. Persona #6
- 19. Persona #7
- 20. Persona #8
- 21. Persona #9
- 22. Persona #10
- 23. Top 10 Online Personas Technology Curious Clothes Design Home Decoration Patient Social Networks Creation New Products
- 24. Marketing in or via Second Life? Target? Congruent? Feasibility? Yes No Yes Yes Stop No No
- 25. What Benefits Which Brands Designing a new product Validating a prototype Beta-testing a product Technology/Electronics Fast-Moving Consumer Goods Fashion/Luxury Cars Home Decoration
- 26. Prof. Diana Derval, MBA Tel +31 61 824 0803 [email_address] www.derval-research.com Thanks for your attention! Mario Menti Tel: +44 20 8767 9352 mmenti@gmi-mr.com http://blog.msurveys.com