eWinery Solutions provides software solutions to the wine industry to help them excel in their day to day activities and sell more wine direct to consumer. Learn how the typical life cycle works for a wine consumer, and how our software helps wineries succeed in their day to day activities.

1. Using technology to sell wine direct-to-consumer
A day in the life of the modern wine consumer.
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2. The state of the industry
Consumer direct wine sales set to expand at a rapid rate
The most profitable way to sell wine, especially for smaller production wineries, is direct to the
consumer. How is your business working to expand this sales channel?
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3. Direct-to-Consumer profitability
Small production wineries stand to gain most
In 2010, direct-to-consumer sales
accounted for $3.4 billion dollars.
Consistent 10% growth over past twelve
months.
DTC sales growing at more than 2x the
overall industry growth rate.
Consumers are buying increased volume
of wine at higher prices in 2012.
For small producers (>5,000 cases),
selling a small margin of cases directly to
consumers can have a huge influence on
their bottom line.
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4. DtC by Region and Variety
Pinot Noir, Cabernet Sauvignon remain strong Lower inventory drives bottle prices up
As inventories decline,
Washington and Oregon and the market
sell distinctly different expands, bottle
varietals, and have seen prices will rise. Napa
promising growth in continues to lead the
their direct-to-consumer way, mostly because
sales. the region is home
to more high-end
Although Washington Cabernet producers
leads Oregon in overall who command more
wine production, their money for their
total sales over twelve wines. Oregon and
months came in at $34.7 Washington seem to
million vs. $42.3 million have steady upward
for Oregon. growth in prices as
well.
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5. Evolution of a Customer
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6. Discovery
Can customers find you?
Reports suggest 80% of people find websites from search engines. Is yours one of the sites being found?
Local search results show nearby
business matching your search term.
Paid advertisements related to
your search term.
Organic search results display
below the local listings.
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7. Discovery
Word of mouth
How do people find you?
Wine crosses over into so many
lifestyles, and there are plenty of
ways to attract new customers and
gain brand exposure, including:
Wine, food, travel forums
Existing customers
Referrals from local businesses
Social media channels
Friends and family
Special events
Wine publications and blogs Use Twitter to monitor discussions
relevant to your winery or location,
and engage directly with people
looking for advice. Encourage user
reviews on sites like TripAdvisor.
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8. Is your website engaging?
Engagement
1. Product announcement – Bring
attention to new wines, and
promote them to the visitor.
2. Newsletter signup – Capture
visitor emails, and offer an
incentive.
3. Wine club – Offer signup and
special deal with clear call to
action.
4. Social media – Integrate your
social media profiles with your
website.
5. Shop online – Provide visitors
quick and easy way to buy your
wine.
6. Visit us – Easily locate the
winery, make reservations, or
find directions.
7. Blog – Include fresh and
informative content about your
brand.
8. My account – Ability to access
user profile information, apply
discounts.
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9. The rise of mobile
Mobile websites bring visitors to your business and create sales
Mobile website benefits
80% of local searches happen on
$31 billion mobile phones.
In 2016
61% of mobile visitors call that
business and 59% visit the
business.
Up from $10 billion Mobile commerce is growing
In 2012 rapidly and will become a
dominant sales channel.
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10. Building relationships
Engagement
in the tasting room
Every visitor in your tasting room is a potential
customer, and should be treated as such.
When they enjoy their experience, they’re
more likely to purchase wine, join your wine
club, and share that experience with friends.
 Collect email wherever possible
 Encourage “check ins” via FourSquare,
Facebook
 Promote reviews of your business (Yelp,
TripAdvisor) and wines (Cellartracker)
 Communicate benefits and incentives that
club members receive
 Convey your winery’s
story/background/message
 Don’t be afraid to ask for the sale
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11. Acquisition
One customer, one database
Whether a customer buys wine in your tasting room, or on your website, their information flows to one central location.
You’ll benefit from less maintenance and enjoy increased marketing potential by instantly accessing purchase history.
Ways you benefit:
 Full purchase history in one system
 Segmenting customers for marketing
 Customer can access their profile online Website
 Winery can access customer information from anywhere
 One central customer record shared across
multiple systems
Customer
record
Wine club Tasting
room
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12. Loyalty
Building brand ambassadors
Once the visitor purchases wine, or joins your wine club, they become a customer. You have their personal information
and wine preferences to use to further the relationship and re-engage the customer after they leave the tasting room.
The point-of-sale system captures and saves customer information and allows cashiers to easily recall this data and
deliver a better customer experience.
When you have a customer’s contact information, you can connect with them and use that information to build loyalty and
create ambassadors. Those customers will continue to buy wine from you, and will share their experience with family
and friends.
Build loyalty through:
 Email campaigns
“…there is a lot of unfulfilled potential, particularly in getting
users who are comfortable buying in one direct channel to
 Wine club collateral
reach across and buy using other direct mechanisms.”
 Loyalty rewards
– Richard Halstead, Wine Intelligence
 Events
 Promotions & incentives
 Brand awareness
 Social media channels
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13. Customer relationship management
Discover what’s possible
Our system delivers the best possible
solution for managing your direct-to-
consumer channel and helping you to
expand this important sales channel.
Save time and money
Understand your customers
Sell more wine
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14. Get in Touch
To learn more or request a demo, get in touch with us.
CONTACT US
1700 Soscol Ave. Ste. 3 Napa, CA 94559
Phone: (707) 260-0305
Email: daniel@ewinerysolutions.com
Mobile: (707) 225-2704
http://www.ewinerysolutions.com
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