Apresentação Mobile Simplificado - Kadu Zagatti

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Mobile first, mobile only, mobile… Simplificado
Kadu Zagatti | Business Development Manager

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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
É ou não é a realidade? As interações acontecem através de múltiplos dispositivos.
Móveis e fragmentadas, a experiência precisa se adaptar ao contexto da audiência
6 AM 7 AM 8 AM 5 PM 8 PM 11 PM
WAKE COMMUTE WORK COMMUTE ENTERTAIN READ SLEEP
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Fonte: MMAMobile Report 2015 - Brasil

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Fonte: MMAMobile Report 2015 - Brasil

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O contexto e a experiência

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A importância do contexto e da experiência

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não iremos apenas assistir [...] esperamos conteúdo inteligente e
personalizado [...] para mim!
queremos interagir [...] não apenas com toque, mas com voz, com
gestos, com objetivo
podemos mudar o seu negócio [...] [...] [...] e manter você acordado a
noite toda
so if you work in marketing, you better start upping your game
A importância do contexto e da experiência

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O que faz uma boa experiência?

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A cena mobile

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85%
Acreditam que os mobile apps serão a interface “dominante” no futuro
Source: Accenture, Growing the DigitalBusiness: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digitalstrategy positions
Mobile não é uma tendência, é uma era

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Social Mobile Web Mobile Apps
11
A cena mobile

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Social Mobile Web Mobile Apps
12
A cena mobile
Mobile Apps: Deep Engagement & Experience

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• Offline& Experience(fluidity)
• Device“Real Estate”
• DeviceStorage
• Notifications
• Deeplinks
• iBeacons
• Sensors
• Camera
• Geolocation
• Touch ID
• Gyro
• Compass
• All otherAPIs and Sensorsthat Apple,Google & Microsoft
are buildingintotheir devicesand OSs
Por que os apps são diferentes?
13

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Se existe um motivo para
determinada audiência
instalar o seu app, você passa
a ter acesso sem precedentes
a eles

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Mobile App Development
Platforms (MADPs)
15
Source: "The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015
App Prototyping
for UX Design
Point
App Services
Mas é tão complicado...

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$13.5B
Building Apps 10%
Source: "The Global Tech Market Outlook For 2015 To 2016”, Forrester
E ainda é caro, especialmente se a gente comparar com a web “normal”
Maintaining Apps 9%
Building and
Maintaining Websites 8%
2xIT spends more than of its tech budget on Apps than Websites
Vs.
And spends more than annually on contractors to
keep up with building and maintaining apps.

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Até 2017, a demanda por desenvolvimento de
mobile apps vai subir mais rápido que a
capacidade das equipes de TI nas empresas
Source: Gartner
5x

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Há 15 anos atrás a web também era assim,
lembra como era difícil fazer e gerenciar sites?

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App em construção
19
Melhor visualizado no Safari no iPhone 6 Plus na vertical

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Os requisitos básicos de hoje
20
Analytics
Segmentado & Personalizado
Pra ontem
Livre de erros
Tem que rodar em tudo o que é modelo
Push notifications & In-app messaging
Integrado
(com tudo)
Bem avaliado nas lojas
Barato

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Mobile-Focused Solutions
AEM Mobile
• Unlock content for mobile
• Create business critical apps
• Manage & update existing apps
• Measure and optimize apps
Analytics for Mobile Apps
Get actionable insights for effective
user acquisition & engagement
Target for Mobile Apps
Test and personalize the app
experience based on user insights
Audience Manager
Enhance profiles with app data &
connect users across devices

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