Introducing the MDEX

Who Are We?
• IPG’s Mobile Agency
• 15 Countries / 23 Offices
• 16+ years experience in mobile and marketing
innovation
• 400 mobile specialists globally
• 200+ tech projects per year
• 2000+ mobile media campaigns
• World’s largest mobile agency network
• Most awarded mobile agency in existence - 100+
Awards in last 2 years including “Most Innovative App”
and “Best Mobile Marketing” at Mobile World Congress,
and “Best Mobile Marketing” at Festival Of Media
LATAM
• Over 100 Apps launched
Strategy &
Insights
Enterprise
UX & Design
Technology &
Partnerships
Chatbots / VR /
Retail / Innovation
Media &
Marketing
End-to-end mobile
Nimble with aggressive execution
Global scale
Proprietary Tools and Technologies

The Consumer Purchase Journey Has Changed
BLOGS
TWITTER
CELEBRITY
ENDORSEMENT
FACEBOOK
RECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLE
CALL CENTER
ADVERTISING
WEBSITE
MAGAZINES
GOOGLE
AWARENESS
INTEREST
DESIRE
ACTION
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE

Mobile Has A Role At Every Stage
Discoverability
Content & Navigation
Driving Desired Actions
Utility & Usability
BLOGS
TWITTER
CELEBRITY
ENDORSEMENT
FACEBOOK
RECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLE
CALL CENTER
ADVERTISING
WEBSITE
MAGAZINES
GOOGLE
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE

Bad UX = Big Impact
Sources:
www.pointsource.com
www.mporium.com
www.thinkwithgoogle.com
www.experiencedynamics.com
www.usertesting.com
www.theamericangenius.com

Source:
Jim Ross, D3 Infragistics Services
User-centric re-design.
Registrations up 45%
Redesigned website.
Sales increased 53.6%
Ecommerce re-design.
Visitors up 214%.
*Customers felt it “stimulated confidence”
Re-designed checkout process.
Sales increased 24%
Strong UX = Uplift

We Feel A Responsibility To Fix This

The Methodology

60 Criteria Across 5 Areas Of Focus
Discoverability – Are you there and easily discoverable in moments of need?
Mobile Optimized – Is your mobile website optimized to perform on mobile devices?
Navigation and Content – Can users find what they’re looking for on your mobile site?
Utility and Usability – Does your mobile website provide users with what they need?
Driving Desired Actions – Are you driving users through to action on your mobile site?

USA Rankings

Brazil Rankings

Criteria 1: Discoverability

Criteria 2: Mobile Optimized

Criteria 3: Navigation and Content

Criteria 4: Utility and Usability

Criteria 5: Driving Desired Actions

¿Questões?
TRAVIS JOHNSON
GLOBAL PRESIDENT
TRAVIS.JOHNSON@ANSIBLEWW.COM
WWW.ANSIBLEWW.COM
¡Obrigado!
(Pronto)