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Sharing economy a che punto siamo?

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Presentazione di Marta Mainieri (Collaboriamo) e Ivana Pais (Università Cattolica del Sacro Cuore Milano) a Sharitaly della mappatura delle piattaforme collaborative 2015

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Sharing economy a che punto siamo?

  1. 1. chi A che ora Marta Mainieri h10:00 Collaboriamo Sharing Economy: a che punto siamo? Ivana Pais TRAILab, Università Cattolica del Sacro Cuore Presentazione della mappatura delle piattaforme italiane
  2. 2. Sharing Economy a che punto siamo? Ivana Pais TRAILab, Università Cattolica del Sacro Cuore Marta Manieri Collaboriamo
  3. 3. Il dibattito sulla sharing economy
  4. 4. chi a che ora Adam Ardvisson h12:20 Università degli Studi di Milano Esiste una Sharing Economy?
  5. 5. Delimitiamo il perimetro: i criteri sharing economy Sono piattaforme tra pari (peer-to-peer) 1.
  6. 6. Delimitiamo il perimetro: i criteri sharing economy Le piattaforme non stabiliscono il prezzo delle transazioni 2.
  7. 7. Delimitiamo il perimetro: i criteri Le piattaforme non selezionano il personale 3. sharing economy
  8. 8. Delimitiamo il perimetro: i criteri Le piattaforme consentono la partecipazione di professionisti e non 4. sharing economy
  9. 9. Emanuele Dagnino h10:40 Adapt una nuova L’economia on demand ha creato categoria di lavoratori? chi a che ora
  10. 10. Delimitiamo il perimetro: i criteri Le piattaforme abilitano le transazioni attraverso un sistema reputazionale 5. sharing economy
  11. 11. Delimitiamo il perimetro: i criteri La collaborazione avviene attraverso piattaforme digitali 6. sharing economy
  12. 12. Lorenzo Brambille h11:40 Collaboriamo Quali tecnologie per collaborare? Maurizio Brioschi Cefriel chi a che ora
  13. 13. Due ricerche: sharing economy Hanno risposto 55 piattaforme (il 46,5% del totale), di cui 1 sola in fase di lancio
  14. 14. Due ricerche: crowdfunding Hanno risposto 51 piattaforme (il 62% del totale), di cui 40 attive e 11 in fase di lancio
  15. 15. 138 41 186 69 Totale Crowdfunding L’offerta cresce… La sharing economy è viva 35,5% aumento 68, 2% aumento 2014 2015
  16. 16. …e si differenzia (piattaforme di sharing per settore) La sharing economy è viva 3 3 11 10 6 9 18 6 9 4 22 17 0 5 10 15 20 25
  17. 17. La sharing economy è viva Piattaforme di crowdfunding per modello 19% 19%45% 4% Equity DonazioniRicompense Debito 1% 12% Donazioni e debito Ricompense e donazioni
  18. 18. Sharing economy e forme giuridiche 0% 25% 50% 75% 100% Sharing Crowdfunding Srl Spa Ss Sas Snc Coop Scpa Start up innovativa cooperative
  19. 19. La Sharing Economy ha vocazione sociale, culturale e territoriale Nascono le piattaforme di sharing culturale Sono il 9% CULTURA
  20. 20. La Sharing Economy ha vocazione sociale, culturale e territoriale Crescono le piattaforme di sharing turistico dedicate alle guide TURISMO
  21. 21. La Sharing Economy ha vocazione sociale, culturale e territoriale TERRITORIALITÀ Le piattaforme territoriali come via italiana al crowdfunding
  22. 22. La Sharing Economy ha vocazione sociale, culturale e territoriale ASSOCIAZIONI Le piattaforme di crowdfunding si rivolgono più alle associazioni (74%) che alle aziende (67%)
  23. 23. La Sharing Economy ha vocazione sociale, culturale e territoriale CAMPAGNE Le campagne di crowdfunding creative e culturali sono il 37% Quelle sociali sono il 34% (il 6% sono civiche).
  24. 24. Elena Como h11:00 Lama Economia collaborativa e imprese cooperative Walter Dondi Fondazione Unipolis sfide e quali opportunità? quali chi a che ora
  25. 25. Nathan Schneider h11:20 University of Colorado Chi si appropria Flaviano Zandonai Iris Network valore generato dai peers? del chi a che ora
  26. 26. Piattaforme e utenti Piattaforme di sharing per numero di utenti 20% 31% 9% 19% 9% 4% 7% 0-1.000 1.001-5.000 5.001-10.000 10.001-30.000 30.001-100.001 100.001-500.000 Oltre 500.000
  27. 27. Piattaforme di crowdfunding per numero di donatori/finanziatori 28% 21% 15% 12% 15% 9% 0-100 101-500 501-1.000 1.001-10.000 10.001-50.000 Oltre 50.000 Piattaforme e finanziatori
  28. 28. Federico Capeci h12:00 TNS Sharing Economy italiana chi, cosa, quanto…quando e dove? chi a che ora
  29. 29. Gli scambi nelle piattaforme sharing 68% 12% 2% 8% 6% 4% 0-1.000 1.001-5.000 5.001-10.000 10.001-30.000 30.001-100.001 Oltre 100.001 Le transazioni
  30. 30. 3% 13% 2% 40% 36% 6% Equity Ricompense Donazioni Debito Donazioni e debito Ricompense e donazioni Le transazioni 30,6 milioni di euro 56,8 milioni di euro 2014 2015 85% aumento Il valore degli scambi nelle piattaforme crowdfunding
  31. 31. I mercati di riferimento 4 81 12 4 14 73 8 4 0 23 45 68 90 Locale Nazionale Europeo Extraeuropeo Sharing Crowdfunding
  32. 32. Valerio Cosimo Romano h10:20 LUISS Come evitare nuovi monopoli? chi a che ora
  33. 33. Che cosa serve per crescere? 16 47 58 73 29 73 50 50 0 20 40 60 80 Norme Cultura Partnership con aziende Finanziamenti Sharing Crowdfunding
  34. 34. I canali di finanziamento 7 2 15 7 10 11 6 2 4 15 81 5 1 1 5 4 5 0 3 2 0 65 0 23 45 68 90 Sharing Crowdfunding
  35. 35. Neil Gorenflo h10:00 Shareable Quali politiche Christian Iaione Labgov una città collaborativa e condivisa? per chi a che ora
  36. 36. Daniela Selloni h12:40 Desis Qual è il ruolo del design Ezio Manzini Politecnico di Milano il servizio cresce e diventa mainstream? quando chi a che ora
  37. 37. I timori e le aspettative delle piattaforme Il timore principale è che la lentezza dello sviluppo del mercato interno dia modo a concorrenti internazionali di diventare leader di mercato in Italia. “ ”
  38. 38. I timori e le aspettative delle piattaforme Il timore è quello di non avere abbastanza risorse per contrastare eventuali competitor. “ ”
  39. 39. I timori e le aspettative delle piattaforme La crescita della cultura/fiducia della donazione è ancora troppo lenta per consentire lo sviluppo di grandi piattaforme. “ ”
  40. 40. I timori e le aspettative delle piattaforme Ci si augura che la crescita avvenga senza che la sharing perda i suoi valori fondamentali di condivisione. “ ”
  41. 41. Non solo App. L’ECONOMIA COLLABORATIVA NELLE IMPRESE, NELLE AMMINISTRAZIONI, NEL TERZO SETTORE.
  42. 42. Per scaricare i report: Sharing economy: http://www.collaboriamo.org/risorse/ Crowdfunding: http://www.crowdfundingreport.it/

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