2. To equip you, as a new or serial
entrepreneur or an existing
business owner, with a toolset and
knowledge base to effectively
launch a successful startup or
improve your business.
3. SCORE offers the nation's largest, network of free, expert
business mentors.
If you're just starting a business, SCORE mentors can provide
the practical action plan, education and tools you need to open
your doors and establish a customer base. Already own a
business? Our volunteer mentors can help identify ways to
increase profit, improve employee and customer satisfaction,
and achieve work/ life balance.
With SCORE, you can have the honest, confidential and
sometimes tough conversations about managing money,
motivating your team, and other business topics.
http://www.score.org
5. Classic approach to starting a business
Develop a business plan
Wrap the plan with a financial
analysis/spreadsheet
Include a marketing plan
Get financing
Launch
6. Defer business plan development until after you have
completed a FREE one-month course on ‘How to Build a
Startup’
Use ‘Business Model Canvas’ to understand the
components of a startup and validate by ‘getting out of
the building’
Use ‘Value Proposition Design’ to understand how to
create value for customers
Use what you have learned to develop an outstanding
business plan based on real data
No Guessing!
7. The Lean LaunchPad, How to Build a Startup -
Course Overview
https://www.youtube.com/watch?t=9&v=VZvgj6B2JZs
Course Website
https://www.udacity.com/course/how-to-build-a-startup--
ep245
12. Knowledge and inspiration, one entrepreneur
at a time.
Stanford University’s Entrepreneurship Corner
offers 3000 free videos and podcasts, featuring
entrepreneurship and innovation thought
leaders. Start exploring now.
http://ecorner.stanford.edu/index.html
14. Zero Moment of Truth
https://www.youtube.com/watch?v=g40rrWBx2ok
https://www.thinkwithgoogle.com/collections/zero-
moment-truth.html
https://www.youtube.com/watch?v=Tc6aGIo321g
https://www.youtube.com/watch?v=tDI2awK0VMQ
Toyota’s Social Media Knowledge Center
https://www.youtube.com/watch?v=ykt1ZBQE0G0
15. All of HubSpot's marketing content, in one
place –
https://library.hubspot.com/
http://offers.hubspot.com/ultimate-how-to-marketing-guide
http://offers.hubspot.com/how-to-attract-customers-with-
facebook
http://offers.hubspot.com/how-to-use-twitter-for-business
16. Business Plan Training Webinar
http://www.paloalto.com/support/training/sba_course
Free Templates
https://www.score.org/resources/business-plan-template-startup-
business
https://www.score.org/resources/business-plan-template-established-
business
https://www.score.org/marketing-cookbook/recipe-1.9-create-your-
marketing-plans
Commercial Business Planning Software ($)
http://www.bplans.com/business_plan_software/ (Live Plan)
18. The Startup Owner's Manual: The Step-By-Step Guide for
Building a Great Company – Steve Blank.
Value Proposition Design: How to Create Products and Services
Customers Want - Alexander Osterwalder
The Art of the Start 2.0: The Time-Tested, Battle-Hardened
Guide for Anyone Starting Anything – Guy Kawasaki
The Lean Startup: How Today's Entrepreneurs Use
Continuous Innovation to Create Radically Successful
Businesses – Eric Ries
Bonus videos
https://www.youtube.com/watch?v=PXUd7wXrb0Q
https://www.youtube.com/user/Google4Entrepreneurs/vi
deos
19. Mike McCarty
SCORE Business Counselor
Clallam County EDC (Lincoln Center)
Office: (360) 457-7793
Email: mlmccarty@wavecable.com
