This presentation forms part of an assignment - online policy primier - for unit net303 - Curtin University of Technology

1. Network
Connect Share
FB
Facebook
Terms, Conditions and Privacy
And what it really means to you
Curtin University of Technology - unit NET303 - Assignment 2 Online Policy Primer

2. Connect, Network and Share
 Facebook provides you with a global connection to
family, friends and a network of contacts that all link
together for your convenience.
 You can share snippets out of your everyday life via
“Status Updates”, upload photos and videos, “like”
what friends have shared and even “Share” links or
content that they have already shared.
 But have you read the Terms and Privacy Policy of
Facebook? Chances are that you did not – who really
takes the time to read through all the fine print!

3. There’s the standard terms of…
 You promise to ensure that you keep your current information up to
date and not to share anyone else’s information without their
consent,
 You confirm that you are not a convicted sex offender, you promise
not to open more than one personal profile and that you are in fact
older than 13, and in return,
 Facebook promise to keep you as safe as possible, providing that you
comply to all the rules, not bully anyone, not SPAM fellow Facebook
users, not upload viruses, not post hate messages, threats or
pornographic material OTHERWISE
 Facebook will delete your account immediately and do not try and
open another account without their written permission!

4. Your information belongs to you… Right?
 Every status update, photo, video, share of a link or
information you enter into Facebook is your Intellectual
Property (IP) BUT
 While you are using Facebook, you grant FB a “non-exclusive,
transferable, sub-licensable, royalty-free, worldwide license to
use any IP content that you post or in connection with
Facebook” (Facebook, 2011).
As long as you You can limit
However, FB use the the amount of
does value privacy information
your privacy settings FB that is shared
provides publicly.

5. So how can I limit what Facebook do
with my information?
 Use your privacy settings to customise what information
you share publicly but keep in mind that when you’ve
signed up to use Facebook, you have already granted
them license to use your information as they see fit.
 However, Facebook promise to remove your name,
location, phone numbers and any other information that
could be traced directly to you before selling it to
advertisers.
 “Selling my information?”, I hear you ask in outrage! Yes, it
is true but Facebook promise that it is only to provide you
with more targeted advertising!

6. Where does all these ads come from and how
do they know that I like shoes?
 Remember that you cannot use your profile for advertising but
as Facebook already own your information, even though you
use privacy settings to limit what is made public - FB has already
determined through your recent status update that you have a
slight shoe addiction and thus it was easy for them to help a
shoe company to advertise directly to your profile!
Your photo Online shoe
tagged at Direct
seller that
shoe sale and advertising
wants to
your recent to your
status update advertise
Facebook
about Jimmy via
profile
Choo Facebook

7. Surely there must be a way I can maintain some
control over my Facebook information?
 Short answer is, NO – not really. HOWEVER, by using the
privacy settings you can limit what the general public sees about
you BUT if you comment on a friend’s status that doesn’t have
any privacy limitations in place – your comments is unprotected
and open for everyone to see!

8. Facebook keeps on changing its ‘look’, I don’t
like the recent changes, I want to complain!
 Facebook do not have to inform you of any intended
changes, they reserve the right to change the rules
whenever they want.
 BUT if you become a fan of the Facebook Site
Governance Page, you will have insight into upcoming
changes and be given an opportunity to comment within a
specified time frame.

9. Ok, so my information is being used for
advertising, anything else I should know?
 YES – you should know that if you reside outside of the United
States, all of your personal information is transferred to the US
for processing. “You consent to having your personal data
transferred to and processed in the United States” (Facebook,
2011).
 Also, if you are a resident of the US or Canada, your agreement
is with FACEBOOK INC.
 If you reside in any other country, your agreement if with
FACEBOOK IRELAND LTD.
 The above has legal implications that you need to study and
understand to determine how it effects you.

10. I’m not sure I want to use Facebook
anymore, what are my options?
 To Deactivate your account, means that all of your
information is simply placed on hold. It is not available for
viewing by anyone previously connected to your profile but
if you should change your mind and decide to come back to
Facebook, upon re-activation, everything will still be there
as you have left it.
 To Delete your account means exactly that. Your profile and
information will be permanently deleted but as some of
your information will still be on back-up copies and logs, it
might take up to 90 days for everything to be permanently
removed.

11. Reference:
 Facebook. (2011). Terms. Retrieved from http://www.facebook.com/terms.php?ref=pf
 Facebook. (2011). Information we receive and how it is used. Retrieved from
http://www.facebook.com/about/privacy/your-info
 Facebook. (2011). How advertising works. Retrieved from
http://www.facebook.com/about/privacy/advertising#personalizedads
 Facebook. (2011). Notice of changes. Retrieved from
http://www.facebook.com/about/privacy/other
 Facebook. (2011). Data Use Policy. Retrieved from
http://www.facebook.com/full_data_use_policy
 Facebook [privacy control image]. 2011. Retrieved from
http://www.facebook.com/about/privacy/your-info-on-fb#controlprofile
 Facebook [site governance image]. 2011. Retrieved from
http://www.facebook.com/fbsitegovernance