Part 2: SCRLC webinar on Embedded Librarianship

1. Getting Started…Making an
Impact
Embedded Librarianship
Part 2
Courtney Mlinar
SCRLC 2015

2. Your homework:
SWOT Analysis
• You
• Your organization
• Your library

3. SWOT
Analysis:
• Strengths
• Weaknesses
• Opportunities
• Threats

4. Strengths:
• Knowledge
• Training
• Tech Tools
• Staffing
• Experience
• Successful projects with outside groups in the
past

5. Weaknesses:
• New to the profession or location
• Short staffed
• Budget cuts
• Few databases
• Technology learning curve
• New role at your library

6. Opportunities:
• New technology or new interest
• Change- staff, accreditation requirements
• Outside organization reaches out to library
• New staff or resources
• New services
• Serendipitous meeting of minds

7. Threats:
• Funding may be cut
• Changes in staffing at library
• New administration in outside organization
• Librarian confidence
• Unsuccessful embedded efforts in past
• Relationship problems caused by former
librarian employee

8. You control
Your competencies
Your skill-sets
Your attitude
Your education

9. You cannot control…
• Opportunities
• Threats

10. Poll #1:
Strengths

11. Poll #2:
Weaknesses

12. Opportunities and Threats:
2 Lists:
• You and your library
• The outside organization you hope to embed

13. Sample Questions for SWOT
• To ask the outside organization: with what
issues is your organization is dealing?
• To ask yourself: what progress have you made to
integrate library services and resources into your
organization so far? List any accomplishments
you have as an embedded librarian in the past or
at previous organizations.

14. More Questions:
• What is your biggest obstacle to becoming
embedded in your selected organization?
• If you could not fail, what would you do
differently at your organization?
• Has anything happened to make you more
cautious about initiating an embedded librarian
program at your organization?

15. Examples of SWOT:
Types of library:
• Medical
• Public
• Academic
• Special
• School

16. Medical

17. SWOT
• S: Longtime relationship with hospital staff
• W: Solo librarian
• O: Running CE program at hospital
• T: Recent hospital affiliation with new med
school- staff are using med school library
resources more than hospital resources

18. Public:

19. SWOT:
• S: New Overdrive subscription
• W: Staff needs training on database and devices
• O: Volunteers wanted for Storytime program at
Girls and Boys Club
• T: Administration does not want librarians to
leave the library

20. Academic:

21. SWOT:
• S: Strong team of instruction librarians
• W: Needs training on tools such as LibGuides
v.2, Articulate online, Camtasia
• O: New course- First time in College Seminar-
454 sections- online Blackboard course
• T: Time restrictions- 2 months to create content
plus curriculum is very full at this
point…everyone wants a piece of the action

22. Special:

23. SWOT:
• S: Librarian experience with archives
• W: Learning curve with Disney Archives
• O: Apply sound cataloging principals that may
leave legacy on the archiving of film
• T: Budget- new position will have to justify any
technology/equipment/staff spending

24. School:

25. SWOT:
• S: Excellent collection of databases, new laptops
• W: New to school
• O: Administration wants faculty to use more
educational technology
• T: Upcoming budget may eliminate librarians or
have librarians travel to 3 different schools

26. Why is SWOT important?
Strategic planning:
• Where can we make the highest impact?
• How can we be part of an important solution?
• Where is the action?
• Where are librarians needed?

27. Sample Plan for a College Library:
• Create a curriculum for information literacy
• Identify courses with research component or
that have IL Student Learning Outcomes
• Outreach to faculty who are library champions
(preach to the choir)
• Provide tutorials, libguides and instruction

28. Next steps:
Step 2
• List your Tools:

29. Poll #3
Tools

30. Communication and
Motivational Types: Step 3

31. Know Thyself

32. Achiever:
• Goal setter
• Likes checklists
• Tests skills with new challenges
• Looks for opportunities to try new things
• Diplomas, awards decorate their office

33. Affiliator
• Values relationships
• People person
• Seeks opportunities to be supportive
• Messy desk, projects in piles all over the office,
pictures of family in office

34. Power Person:
• Enjoys change
• Seeks opportunities to influence others
• Enjoys activities that are transformational
• Cleans desk at end of day, artwork in office
• May be OCD-ish

35. Analytical:
• Logical, well-organized
• Seeks opportunities to find more information
• Sees both sides of issues
• Prefers to work independently
• May hoard info in office, evidence of eating at
their desk

36. Poll #4:

37. Communication Styles:
• Specific and detailed
• Persuasive and evidence-based
• Supportive and reassuring
• Expressive and eloquent
• Forceful and aggressive

38. How we process information:
• Sensory- sensing information
• Logical- thinking information
• Emotional- feeling information
• Conceptual- information trending

39. Poll #5:

40. Poll #6:

41. Poll #7:

42. Leadership Styles:
• Transactional
• Transformational

43. Transactional
Embedded librarian as:
• Problem solver
• Gap filler
• Crisis manager

44. Transformational:
Librarian role:
• Shared vision
• Goals which help whole organization, not just
self-interest for smaller groups
• Change facilitator

45. Conflict or Different Interests:
• How do you deal with it?

46. Managing conflicting interests:
• Forcing or competing
• Accommodating
• Withdrawing
• Smoothing
• Collaborating (win-win)
• Compromising

47. Step 4:
What has worked well in the past?

48. Librarianship and change-
• Heart
• Human Element

49. Last lecture – Randy Pausch
“The brick walls are there for a reason. The brick
walls are not there to keep us out. The brick
walls are there to give us a chance to show how
badly we want something. Because the brick
walls are there to stop the people who don’t want
it badly enough. They’re there to stop the other
people.”
“Experience is what you get when you didn't get
what you wanted. And experience is often the
most valuable thing you have to offer.”

50. Best quote-
• “When we're connected to others, we become
better people.”

51. Conversation starters…

52. New issues, new people-

53. New Framework for IL…

54. New technology, new web site…

55. My favorite…mobile apps!
Poll #8

56. Poll #9:

57. Poll #10:

58. iPads in Programs at NSU:
Fall 2013: New Students in the Programs
• College of Osteopathic Medicine
• College of Dental Medicine
• College of Pharmacy
• College of Optometry

59. NSU LibGuide- Apps
http://nova.campusguides.com/introhpdlibrary/mobile
• Used to be device-specific
• Now expect to work on any platform

60. ACC:
• All librarians have iPads – from 3rd gen to iPad
Air
• Circulating Nexus, Windows, Dell Vue Android
tablets
• LibGuides by J. Buckstead:
http://researchguides.austincc.edu/ipad
http://researchguides.austincc.edu/tablet

61. All Apps are not equal…
• Abridged versions of databases
• Native apps: use device features such as camera,
• GPS
• Hybrid apps: combo native app and mobile-
optimized web site
• Pure mobile-optimized web site with app portal

62. Mobile-optimized Apps:
• Hybrid apps- native app platform plus mobile
optimized database
• Pure mobile-optimized apps
• Require wi-fi or internet access

63. App Gaps:
• Unreliable reviews
• Cross-platform operability
• Usefulness

64. How do you Evaluate an App?

65. Evaluating Information
CRAAP (Chico State) Test:
• Currency
• Relevancy
• Authority
• Accuracy
• Purpose

66. Dehydrated Water
Hoax web site:
http://www.buydehydratedwater.com/home.html

67. RYT Hospital
Hoax web site:
http://rythospital.com/

68. Evaluating Apps:
CRAPPIES
• Currency
• Relevance
• Authority
• Purpose
• Proven (Accurate, Useful)
• Intuitive *
• Easy
• Stable Interface
• *Spool, J. M. (2005). What makes a Design seem ‘Intuitive’? Retrieved
• Jan. 20, 2012, from http://www.uie.com/articles/design_intuitive/

70. Library site and subscriptions:
• Access Medicine
• EBSCO
• GALE
• StatRef
• Science Direct
• Clinical Key
• OvidMD
• Psych Online
• Access Pharmacy
• Red Book Online
• Web of Knowledge
• UptoDate
• First Consult
• Visual Dx

72. Skyscape Apps:
• Look for free ones, plus-
• DynaMed
• Natural Standard
• Outlines in Clinical Medicine
• Rx Drugs

74. More Drug Apps:
• Clinical Pharmacology
Mobile
• Medical Letter
• Sanford Antimicrobial
• PEPID (free version)
• Pharmacy Pro
• Epocrates
• Pill Finder
• LactMed
• Micromedex Drug Info
• Micromedex Drug
Interaction
• Lexicomp

75. Top Productivity Apps:
• Dropbox
• Evernote
• Slide Shark
• Mighty Meeting
• Adobe Connect
• Go to Meeting

76. Top Virtual Meeting:
• Facetime
• Skype
• Go to Meeting
• Web Ex
• Google Hangout

77. Reading Apps:
• iBook
• Kindle
• Stanza
• Inkling
• Kno Textbooks
• Vital Source
• Bluefire Reader
• Nook
• Audiobooks
• OverDrive
• CourseSmart
• Pearson eText
• Merck Manual
• eBrary
• Taber’s Medical
Dictionary
• Kobo

78. Browser Apps:
• Puffin
• Dolphin

79. PDF Apps:
• iAnnotate
• Noteability
• PDF Expert

80. NEW: Microsoft Office
• Nearly a GB in size
• Requires a one year subscription to Office 365
($100) to edit and create- do you have Outlook.com,
Xbox accounts?- can install on 5 desktops, 5 tablets
• Free version is Read only
• Word, Excel, PowerPoint, One Note
• Backs up your work on Microsoft One Drive (7GB
free storage)
• How to Print documents not intuitive, does not
“open with…”such as Printer Pro
• Some gaps such as Charts in Word

81. Plans for Businesses:
Start at $5 per month, $60 per year for up to 25 users
• Business-class email,
• online conferencing,
• public website,
• file storage and sharing and office online.
The step-up program is $12.50 per month or $150 per year
and adds
• access to the desktop versions of Word, Excel,
PowerPoint, OneNote and several other titles
• requires a one-year contract and costs $15 per month,
but can be used by up to 300 people and it adds Active
Directory integration self-service business intelligence.

82. 2 ways to get Office 365:
• Inside MS Office app – use iTunes
• Go to office.microsoft.com = pay $99 or $9.99
monthly (Skip downloading iTunes apps step if
you already downloaded the apps- can be
confusing)
Login with Microsoft account to have app activate
paid features

84. Alternatives:
• iWorks
• Pages
• Numbers
• Keynote
(some quirky formatting when switching back and
forth from MS Office to iWorks)

85. NLM Apps:
• PubMed on Tap
• WebMD
http://www.nlm.nih.gov/mobile/

86. What are using?

87. Collaborative Tools-
• Solo Librarian
• Short staffed
• How to outreach without leaving the library…

88. Centers of Influence within your
community:
• Name comes up all the time
• May be a gatekeeper
• Will introduce you to others
• Refers colleagues to you

89. Politics

90. Listen and sympathize…
• Don’t take sides
• Be a vault
• Remain neutral

91. Next steps- your action plan…
What would be the easiest way to get started?

92. List your opportunities…

93. Who are your library champions?

94. Who is your favorite?

95. Any new programs?

96. New events?

97. New staff?

98. New requirements?

99. New courses?

100. New technology?

101. Any current partnerships?

102. Any old programs to update?

103. Use library volunteers?

104. Got social media?

105. Upcoming workshops?

106. Plan of action:
• Visibility
• Maximum Impact
• Accessibility

107. Baby steps to Snowball effects…
• Take the path of least resistance
• Partner with your favorite people first
• Be persistent and patient…remember how much
you can help them!
• People who know you care about their
projects/classes/students will always listen
• Most people need the help of librarians
• When you partner, do it shoulder to shoulder
• Find out what they need, then offer to help them
• If you encounter resistance, stress that you can
assist them with their projects / goals.

109. Leaders don’t operate in isolation

110. What are you projecting?
• How much energy does holding this position
expend?
• Where are your contributions taking you?
• Are you working from fear or vision?

111. What are your intentions?
• Have you made a road map?
• Do you see a pathway?

112. Where would you like to improve?
• When do you operate at your peak?
• How can you make better decisions?

113. Use the back door if necessary…

114. Poll #11:

115. My 2 new projects:
• Speech department: Smart Mouth tutorial
• First Year Seminar: tutorials and content for
Blackboard

116. Make an Impact!

117. Good luck!

118. Thank you!
Courtney Mlinar
mlinarklar@yahoo.com
Courtney.mlinar@austincc.edu