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Mobile dèjá vu

  1. 1. Mobile dèjá vu: the Web’s past and the future of Mobilemichel lent managing director pereira & o’dell brasil
  2. 2. mobile today is like the web in 2000
  3. 3. Just getting started: advertising’s baby steps
  4. 4. Experimenting with formats: Animated GIF is back, rich media is innovation
  5. 5. Nurtured by experts: mobile evangelists
  6. 6. You have to do mobile. Everyone knows, but who’s doing it?
  7. 7. mobile today is NOT like the web in 2000
  8. 8. 140 mobile devices in Brazil: everyone is at reach in mobile 0 38 75 113 150 Web 2000 Mobile 2013
  9. 9. Fixed broadband in 2000 x Mobile broadband today: 90 times more users 0 23 45 68 90 BL Fixa em 2000 BL Móvel em 2013
  10. 10. Cross-over: mobile time spend starting to dominate
  11. 11. No need to explain it: users learn new technologies a lot faster now Mas cada contexto de acesso é diferente
  12. 12. Using the crystal ball to view the future
  13. 13. Mobile will no longer be treated separate: like online and offline came together, mobile will be part of it Usuários de um lado, marcas do outro e telas no meio
  14. 14. Advertisers and agencies will soon understand: mobile thinking will become native
  15. 15. Separation between strategy and craft: ‘thinking’ apart from ‘developing’
  16. 16. Robust vendors: projects get more complex, production companies will get more structured
  17. 17. THANK YOU MICHEL LENT michel.lent@pereiraodell.com www.slideshare.net/mlent68 www.pereiraodell.com

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