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Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014

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Maureen Ladley
Maureen Ladley

Design techniques and strategies for: Facebook, Twitter, LinkedIn, Pinterest and Instagram. Learn how to identify which social media platforms your audience is frequenting, why they are there, and how to WOW them once they find you!

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MAUREEN LADLEY LADLEY & ASSOCIATES BERKELEY, CA Social Media and Design - Tips to Wow Your Clients Maureen@LadleyandAssociates.comFacebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients Facebook.com/LadleyandAssociates Welcome! Maureen@LadleyandAssociates.com
Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates  Social Media – What for Whom  Facebook  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
What for Whom Options Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
This May Surprise You… Facebook.com/LadleyandAssociates  The fastest growing demographic on Twitter is the 55- 64 year age bracket.  189 million Facebook users are “mobile only”. And, we love our smart phones.  YouTube reaches more US adults 18-34 than any cable network.  Every second, two new members join LinkedIn.  Social media is now the #1 activity on the web.  LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.  93% of marketers use social media for business. Source: Belle Beth Cooper at Buffer, appearing in Fast Company. Maureen@LadleyandAssociates.com
On-Line Marketing - Social Media Facebook.com/LadleyandAssociates Where should your client be? Where their customers are. As of August 2012:  66% of online adults use Facebook  20% use LinkedIn  16% use Twitter  12% of online adults say they use Pinterest  12% of online adults say they use Instagram  5% of online adults say they use Tumblr Maureen@LadleyandAssociates.com
Who’s Where? Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Age, According to Pew Research Center Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Top Social Media Sites - Attributes Facebook.com/LadleyandAssociates Audience Resource Need  Facebook All High  Twitter B2B, B2C, Men High  Instagram B2C, Young High  LinkedIn B2B Moderate  YouTube All Moderate  Google+ Male, SEO Savvy Flexible  Pinterest Female Low Maureen@LadleyandAssociates.com
Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates  Facebook – Profile vs. Page Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates  Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet) Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients Banner App Cover Art Portrait Square Timeline
Facebook – Banner Strategy Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Banner Strategy Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Apps (facebook.com/appcenter) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Apps (facebook.com/appcenter) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Custom App Graphics Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Email Capture (MailChimp) Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Contact Us App Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Facebook – Contact Us App
Facebook – Photos and Albums Facebook.com/LadleyandAssociates  Testimonials? Try JPGs in Albums. Maureen@LadleyandAssociates.com
Facebook – Offers, Events Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook - Ads Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook – Customer Username Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Facebook.com/username
Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Twitter - Connect Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com Logo Header Image Visible Backgd
Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
LinkedIn – Profile vs. Page Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
LinkedIn - Portfolio Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com www.linkedin.com/portfolio
Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn – done  Pinterest  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Pinterest – Plan the Boards, Pin Source Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Pinterest – Designed Pin Image Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Facebook.com/LadleyandAssociates  Social Media – What for Whom – done  Facebook – done  Twitter – done  LinkedIn – done  Pinterest – done  Instagram Maureen@LadleyandAssociates.com Social Media and Design - Tips to Wow Your Clients
Instagram – Designing the Brand Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Instagram – Drive Participation # Coupon Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Instagram – It’s What You Do With It Facebook.com/LadleyandAssociates Maureen@LadleyandAssociates.com
Social Media Facebook.com/LadleyandAssociates  Interesting content  Visual Story Telling  Followers  Engagement  Include Calls-to-Action  Attend events  Join groups  Sign-ups Maureen@LadleyandAssociates.com
Questions Facebook.com/LadleyandAssociates Maureen Ladley (510) 238-0150 Maureen@LadleyandAssociates.com www.LadleyandAssociates.com Maureen@LadleyandAssociates.com

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Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014