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Youth enterpreneurship
- 1. Youth Entrepreneurship from the Concept towards the Setting up of an enterprise Emmanuel Labithianakis Lefkada, October 12, 2013 1
- 2. Emmanuel Labithianakis - Lefkada, October 12, 2013 2 Introducing… An entrepreneur is an enterprising individual who builds capital through risk and/or initiative WIKIPEDIA
- 3. 3 What does it take? •Passion if you can’t sleep at night, because you’re thinking of your business’ success, go for it! •Idea what? how? when? to whom? •Differentiation Unique Selling Proposition, Customer Experience •Organization & Calculation SWOT analysis, Management, Profit & Loss, Budget Emmanuel Labithianakis - Lefkada, October 12, 2013
- 4. 4 Passion Be inspired Be careful and methodical Invest on your Knowledge/skills/experience Improve your deficiencies Emmanuel Labithianakis - Lefkada, October 12, 2013
- 5. 5 •Don’t look for something new to the world everything has already been discovered/invented Idea? •Find your own “blue ocean” too many sharks in “red oceans”, competing for the same fish Emmanuel Labithianakis - Lefkada, October 12, 2013
- 6. 6 Idea? Red ocean Blue ocean Emmanuel Labithianakis - Lefkada, October 12, 2013
- 7. 7 Idea Generation Idea Screening Business Analysis Development Test Marketing Commercialization New Product Too many ideas. Which one? Emmanuel Labithianakis - Lefkada, October 12, 2013
- 8. 8 Differentiation •Not bad to imitate just do it better, cheaper, faster •Create your own unique offering a Unique Selling Proposition, something that offers customers a new experience http://www.anticafebabochki.ru/http://www.littlegreekpie.com/ http://lukumas.com/ Emmanuel Labithianakis - Lefkada, October 12, 2013
- 9. 9 Degree of differentiation Market 1 Market 2 Market 3 Product 1 Mass marketing Same product to all consumers Product 2 Product 3 Market 1 Market 2 Market 3 Product 1 Segment Marketing Different products to more segments Product 2 Product 3 Market 1 Market 2 Market 3 Product 1 Niche Marketing One product to one segment Product 2 Product 3 Emmanuel Labithianakis - Lefkada, October 12, 2013
- 10. 10 Organization & Calculation Emmanuel Labithianakis - Lefkada, October 12, 2013
- 11. 11 Organization & Calculation Emmanuel Labithianakis - Lefkada, October 12, 2013
- 12. 12 Organization & Calculation Strategy is doing either different things from your competitors, or doing the same things differently Michael Eugene Porter, University Professor at Harvard Business School. Emmanuel Labithianakis - Lefkada, October 12, 2013
- 13. 13 Organization & Calculation Emmanuel Labithianakis - Lefkada, October 12, 2013
- 14. 14 Organization & Calculation Emmanuel Labithianakis - Lefkada, October 12, 2013
- 15. 15 Organization & Calculation 1. Intrduction Contents Executive Summary 2. Analytical Description of the Enterprise Ownership History Description of the section Products & Services Position of the enterprise in the section Human Capital 3. Analytical Description of the Market Market Segmentation Target Market Segment Strategy Market Needs Market tendency Market Growth Section Analysis Key players Distribution Methods Main Competitors Emmanuel Labithianakis - Lefkada, October 12, 2013
- 16. 16 4. Strategy & Implementation Summary Product Strategy Marketing Strategy Distribution Strategy Selling Strategy 5. Budget Main assumptions P&L (Costs vs. Revenues 5year forecast) Cash-flow statement Break-even analysis 6. Conclusion www.disabled.gr Emmanuel Labithianakis - Lefkada, October 12, 2013
- 17. 17 Organization & Calculation 3 reasons why start-ups fail 1.wrong assessment of capital needs 2.overestimation of self competence 3.lack of business plan Where does the money come from? 1.personal of family assets 2.banks () 3.state or EU subsidization programs Emmanuel Labithianakis - Lefkada, October 12, 2013
- 18. 18 Sales Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) Watch Like Follow http://www.youtube.com/watch?v=vj29qmLnBiE Emmanuel Labithianakis - Lefkada, October 12, 2013
- 19. 19 What does your social media presentation provides you with? • free showcase o should be backed up with a web page with e- shopping capabilities (www.hellaspay.gr) • opportunity to show your expertise o share useful information, upload relevant articles, search results, FAQs etc. o regular updates o be serious o be consistent • add value o offers o contests Emmanuel Labithianakis - Lefkada, October 12, 2013
- 21. 21 http://www.surveygizmo.com/s3/1083763/My-enterpreneurship-self-assessment Emmanuel Labithianakis - Lefkada, October 12, 2013
- 22. 22 Thank you… Emmanuel Labithianakis mlabith@otenet.gr Download presentation from http://www.slideshare.net/mlabith /youth-enterpreneurship-26205801 Emmanuel Labithianakis - Lefkada, October 12, 2013