8. INFORMATION GENERATION TV PRINT RADIO CABLE TV KIOSK BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE
9. TV PRINT RADIO CABLE TV INTERNET ATTENTION GENERATION TWITTER KIOSK SOCIAL RSS COMMENTING VOIP SATELLITE TV SMS BLOGS IM APPS BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE PODCAST VIDEO
44. RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy Reach x Frequency = Media Buy √
45. BECOME PART OF REVENUE Revenue Operating Profit Expenses R&D Manufacturing Salaries G&A Operating Income Taxes Net Income Sales & Marketing Cost of Sales