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Augmented reality

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Augmented reality

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Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality, which immerses the user in a completely artificial environment, Augmented Reality allows the user to maintain contact with the real world while interacting with virtual objects.

Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality, which immerses the user in a completely artificial environment, Augmented Reality allows the user to maintain contact with the real world while interacting with virtual objects.

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Augmented reality

  1. 1. Grow your Business with Augmented Reality
  2. 2. Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality, which immerses the user in a completely artificial environment, Augmented Reality allows the user to maintain contact with the real world while interacting with virtual objects. Augmented Reality
  3. 3. 1909 Marathi movie 1909 movie is a Augmented reality based App through which a user gets an immersive experience Once focused on a target image the user gets a real time view of actor in the movie as well as get to know more about the movie. Thus reaches a large amount of audience. Movie character that comes alive
  4. 4. How AR Works Attribution: http://idigitalise.com/Augmented-Reality-India/Augmented_Reality_India.html
  5. 5. Benefits of using Augmented Reality: • Can be used in many areas such as real state, medical, manufacturing, marketing, etc • Helps to improve usability by acting on the interface itself • Requires little interaction from the user Benefits Attribution: http://www.augmentedrealitytrends.com/ar-app/virtual-view-app.html http://www.telegraph.co.uk/technology/picture-galleries/8907723/Augmented-reality-tomorrows-technology-today.html?image=4
  6. 6. • Reduced return rates and increased conversion rates for an e-commerce store Impact on Business • Finding retail items and accessing product information. • Enrich shopping experience and bring customers into your store • Sampling and visualizing products Attribution: http://www.tuaw.com/2011/11/08/starbucks-launching-augmented-reality-cup-magic-app-for-the-holi/
  7. 7. The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and the virtual augmentation of it. Nowadays, Augmented Reality is used in entertainment, medical, engineering design, manufacturing and other industries.
  8. 8. Thank You

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