A brief sample of my work

1. mark kelley
Portfolio
415.595.3233 | markdkelley@gmail.com

2. Mark Kelley
Portfolio 2011
All content is property of Mark
Kelley and cannot be used
without permission

3. Tote Backpack

4. Tote Backpack
Designed as a cross between
a traditional tote bag
and a backpack, the Tote
backpack is a new approach
to functionality. Crafted from
high grade canvas duck and
lined with a polymer coated
waterproof liner, the Tote
backpack is designed to last.

5. Tote Backpack
Ideation

6. 20”
Tote Backpack
Ideation of details
Awning grade canvas duck
was sourced for the main
body due to its durability
and style. Accents are done
in lighter weight canvas,
leather and brass.
15”

7. Tote Backpack
Lessons Learned
Due to the relative simple
construction the Tote
backpack. Doing a paper
model first would have been
an ideal way to get a visual
on the proportions which
had to be later amended
and shrunk.

8. CAN DESIGN
Moto Down
SAVE
A RIDERS LIFE?

9. The golden hour refers to a time period lasting from a few minutes
to several hours following traumatic injury being sustained by a
casualty, during which there is the highest likelihood that prompt
medical treatment will prevent death. It is well established that the
Moto Down victim’s chances of survival are greatest if they receive care within
a short period of time after a severe injury.
Moto Down lets you ride again

10. Alert
The Moto Down mobile
application compiles GPS
coordinates and contacts
nearest Emergency
Services. If the rider is
Moto Down uninjured they must
Process deactivate the service.
The Moto Down system Transmit
works by assessing changes The helmet module
in G-force during an accident
and sends that information
produces a low
to the mobile interface. The Detect frequency local signal 3G
mobile interface requires Moto Down module directed at the Moto 1X
MOTO DOWN
the rider to indicate whether located at the base of Down mobile G-Force Detected: 2.6
emergency services application on a smart-
the helmet detects
are needed.
sudden changes phone.
in G-Force through the Deactivate Emergency
onboard 3-Axis Assistance?
Accelerometer
0.10sec
YES
Aug. 20 2011 10:53 am

11. 1
Moto Down
Exploded Module
1. Sealed flathead screws
2. Module housing machined 2
from 6061 Aluminium
3. 3 Axis Accelerometer with
wireless support hardware
4. Battery
5. Module base machined from
6061 Aluminium
3
4
5

14. 3G
1X
moto down MOTO DOWN
Mobile Interface
G-Force Detected: 2.6
The mobile interface works
in conjunction with the
module via 2.4 gigahertz
proprietary protocol signal.
When a certain G-force limit
is reached a signal is sent Deactivate Emergency
Assistance?
to the mobile interface. The
user must swipe gesture
across the screen to
deactivate. If no deactivation
is sensed a signal will be sent
to the nearest emergency
response system.
0.10sec
YES
Aug. 20 2011 10:53 am

15. moto down 3G
1X
Mobile Interface MOTO DOWN
The primary benefit of
the Moto Down system
is the ability to remotely
contact emergency services
G-Force Detected: 2.6
in case of emergency.
Interface A provides Blood Type: AB
the basic information
for emergency services Allergies: None
to locate the downed
rider and basic medical
information. Interface B Latitude
provides emergency contact
information for the 41.983328 N
downed rider.
Longitude
28.232625 E
Aug. 20 2011 10:53 am
A B

16. Moto Down
Users
Moto Down is designed for
men, from 35 to 55 years
old. They are educated
professionals and are
married. They are aware and
enjoy new technologies.
They often ride alone.

17. Moto Down
Exploded Module
1. Moto Down module
in situation
2. Moto Down module housing
machined from 6061
Aluminium for maximum
impact strength, corrosion
resistance and lightweight
3. Moto Down module with
LED indicator
4. Moto down module
attaches to helmet with
1 2
included high bond, water
resistant tape
3 4

18. Moto Down
Packaging
Moto Down is packaged in
a two part Poly carbonate
shell. Designed to enhance
the personal nature of the
product, the packaging is an
extension of the Moto
Down brand.

19. Moto Down
Module Ideation

20. Moto Down
Interface Ideation

21. K i k u c h i Ta b l e

22. K ikuchi Table
Designed with regards
to material usage, the
Kikuchi Table is side table
constructed of recycled
aluminum and FSC birch
plywood. It is constructed
of one rectangular piece of
aluminum which is scored
and folded into position.

23. K ikuchi Table
Ideation and Fabrication
20.16
20.00
5.00 5.00 13.05
16.16
8.32
4.00
4.00 4.00 4.00

24. K ikuchi Table
The pieces for the table can
be shipped flat to reduce
costs and environmental
impact. The aluminum body
is easily folded along the
pre-cut perforations. The
wooden insert is assembled
with screws.

25. K ikuchi Table
Lesson Learned
To increase the ease of
fabricating I would have
perforated the metal
either by laser or water jet.
Perforations would have
made the folds much easier.
The body would have been
sturdier and less prone to
twisting had a thicker gauge
aluminum been used.

26. Reach Lamp

27. reach Lamp
Rooms lacking adequate
overhead lighting benefit
from added lamps. The Long
Neck Lamp is designed to
occupy minimal floor space
and deliver maximum
light coverage.

28. Design Opportunity
reach lamp
The deficiencies of over-
head lighting is the lack of
adequate light spread. The
Reach lamp is designed with
a focus on filling out the light
balance in poorly lit rooms
without the loss of valuable Primary light
floor space.
centered in room
Design Opportunity

29. reach lamp
Inspiration for the Reach
lamp is found in conduit
routing and minimalist
lighting that focuses
primarily on superior
functionality.

30. Reach lamp
Ideation

31. Reach lamp
Ideation

32. Reach Lamp
The fabrication process
focused on the usability
of the Reach lamp. The
Reach is manufactured as a
component system to allow
for flat -packability and ease
of assembly.

33. Reach La m p
Lesson Learned
To reduce the amount of flex
a thicker walled tubing would
be more ideal.

34. Reach Lamp

35. Mark Kelley
Portfolio 2011
Addendum:
Various sketches, CAD work
and graphic design work

36. S k e tc h e s

37. S k e tc h e s

38. S k e tc h e s

39. S k e tc h e s

40. Ca d work

41. Ca d work

42. Ca d work

43. product styl ing

44. LOCAL
FLAVOR
Gr a phic Work
The Local Flavor
Logo Design for a food and
wine cooking show. THE
LOCAL FLAVOR
t
the
LOCAL
FLAVOR
THE
LOCAL
FLAVOR
LOCAL t
the
FLAVOR LOCAL
FLAVOR
t
the
t
the LOCAL
LOCAL FLAVOR
FLAVOR
t
the
LOCAL
FLAVOR

45. Prototyp ing
& Fabr ication

46. Mark Kelley
Portfolio 2011
415.595.3233
markdkelley@gmail.com
coroflot.com/markkelley
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Autocad
Hypershot
Inventor
Keyshot
Solidworks
Ideation Sketching
Materials Research
Materials Sourcing
Market Research
Prototyping
Trend Analysis