PR campaign done for Miriam College.

1. OVERVIEW
Miriom College students typicolly spend their ollowonces on five things: food,
tronsportotion, cell phone prepoid, school requirements, ond shopping. Food ond
tronsportotion, being unovoidoble expenses, toke o big chunk off their overoge doily
ollowonce of 200 Pesos. School requirements olso bring obout unovoidoble expenses
(e.g. Photocopies, school projects, required donotions, sqnctions). Cell phone prepoid
hos become o necessity, ond shopping is every girl's fovorite octivity.
ln ierms of soving hobits, these students moy be broodly clossified into three: ('l)
those who sove for shori-ierm gools, (2) those who sove for long-term gools, qnd (3)
ihose who do not sove qt oll. Students who sove do so through different woys such os
consciously leoving o certoin omount of money qt home, poluwogan, budgeting,
keeping excess ollowonce, ond even skipping meols. Those yvho do noi sove, on ihe
other hond, either connot sove becouse of too much expenses or they just do not woni
to' .,
Most of these students sove for short ierm gools like buying whot they wont or for
gimmick with their friends. Only few ore considering the importonce of soving for their
future. The former either rely on their bonk occounts funded by their porents for their
future, or worse, they do not cqre oboui their future finonciol heolth. But becquse
torgeting io chonge this perspective requires o more comprehensive siudy ond heovier
efforts, this compoign will primorily focus on those who ore hoving o hord time soving
up or those who do 1o'l
olreody do.
While giving suggestions on how to sove for iheir short term gools, it will indirectly
influence them on soving for ihe long term ones becouse it is just o motter of
perspeciive; the gools chonge, the process does not.
RATIONATE
Developing o hobit of soving ond controlling their spending os eorly qs now will prepore
the studenis for hondling their finonces when they g$cduqte from college. lt will spore
them the trouble of wonying their broins out oboui how to survive in the world out there

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5. APPENDICES
tiltm
ABOUT THE CAMPAICN
This campaigin aims to devellop a healthy habit of savinq amonng ilhe
Miriam Colilege students, emphasiziflg its importance arid benefiis- lt
oonoentrates on presenting basic and easy-to{rasp ooncepts about
spending and saving thfougih a difrerent apiproach.
I
We ailll have difierreint reasons for saving. Be it ff mat pretty dress you
saw at the maill the otlher day or a vacation triptn a [onrgterm goal, we
have some tips that you miglht f[nd,useful in savinrg tlp mooilailr'
..you will find there is
satisfaction in
rational shving
than in irrationaT sper?dj.ng. "
-The Art of MoneY Getting,
by P.T' Baqnum
1
Jolflr rHE 30-DAYFRUGAL LrvrNG
CneTLENGEIHERI,S
,,
HOW
&
mo%e

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9. ON BNTNKING AND STARTING HABITS
rt
fJ lartirg a habit is no simple task. Breaking one is a ufn{e
differ€fit story. Oft€in, starting a hablt m€ans keaking arno&er, and il
won't hrypan overnight. .lfs a process ttrat reqrxres patier,lce a,nd 'diis-
cipline, among ofters" But don't be discouraged. lt's a fact of Life tftat
we lrave lo acfinoradedge, and ifs the way lrc bok at it lhat rnatters.
llts not easy, hut ifs not irnpossible.
Here are sorne guidslines to help you get started:
1e,crt.rowlEDcE THE NEED
Asknoxfledge the need to ctrltrd yoilr spendi*g and irrprove
oin ye.rr saving thabits- List doirvn tfe r,easons vrhy you thir*
yor need to llrave a heatthy hahiit of saving and whal benefits,it
will give you.
SET A GOAL 2
Ihink of t,fial yor want to actrrieve wd set ytx"rnrind sr a.dhiev-
ing Slat goaL Ackno$dedging tte need ie not eflu.rgh. Yo,u neEd
io {ollow lftrough with an end goal afld the wBl to get there. i/fiie
down yaur goal and th€ step yori have to take to achieve it.
FIND OUT WHAT KIND OF sPINDERYOU ApiI,
TAKE THE CITIIZI
1. Wh€n N'rn at lfre ma$ and I see sorne$ring I redly like. I...
a. buy it wfiatever it tales. {spend eve*ythhg yan have, bwrow
*te msney, etc.)
b. bny it if I can affod it
c. think about it tirst" think abo.rt it some more, th€fl decide.
d don't fuy it no questions asked.
2. I hry crfuinal b,rryrded c*rcthes and other accessories
a. very ofien.
b. ofienn.
c. rarely-
d. nwer. I rately buy dothes or accessories.
3. Dufhg schoo! days. I eat out in restaurants..
a. rnore than once a week.
b. at least once a week.
c. occasiondly.
d. rarely.
GOAL
whv ,do i fi,Eed to save? Steps to lake:
htrhat rror{ts forme?
4
3 nu nrscrPr.rNED
Now ttnt you ,have a goal
and lfre intent t0 achiwe it,
ysJ rl?jsl rernain discri$krad
throughout$e prof,ess"
Expsct selbacl$. The tkEl E'!,v
days or weo*s rnight be hard.
hut juct iher6 rn fiere. Atitlle
satyifica freire ard there will
'do wqderg in the lrorlg run.
KI.JO}Y IATT]AT ITORKS 4
FORYOU
Thereis noexact fronrula that
unorrksfs eyeryqre, so yor have
to knoyv ihat worr($ {or you. You
€ain hB given diff€rsnt sugges-
tlorr,6 ofi hsr/ to save rnofley but
nome wsu*d,wofk because none
zuits you.
4. I go out on Eimrnict<s witil rny {riends.'
a. 'more than once a tupek.
h. at least snce I ,E€k.
c. ocwsisldly.
- ral.ly.
5. I saye up fitr|ey...
a- ior things I want. to huy a{}d br$eistlre-
h- rnosflyfo$ings { }Alant and wne f*r the fuhr*e-
c. rmosuy far the future and sorne ior the lfrings I want.
.d. mos$y for :fte future amd hardiy ever fo tfie trings 1 want.
($ee IeSrJiliE ne*page)
6o.tt*g trw*:g is *& r/$,V$lng $,ilrt a ileerll€;
qrculing il iu /r* {{.,a|€r soa{rng inle scmd.
' JnVanese:*wr6

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