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Startup Secrets - Roadmap to Success

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Startup Secrets - Roadmap to Success

  1. Proprietary and Confidential START UP SECRETS An insider’s guide to unfair competitive advantage Roadmap to Success @underscorevc startupsecrets.com
  2. Proprietary and Confidential Have a Question? Tweet it! 2startupsecrets.comRoadmap to Success @underscorevc @underscorevc #startupsecrets
  3. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my (idea/project/opportunity) fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  What are YOUR questions ? 3 Why are we here? startupsecrets.comRoadmap to Success @underscorevc
  4. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my (idea/project/opportunity) fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  Startup Secrets as a series is designed to bring these questions to life in practical frameworks and case studies… • So we designed this workshop as a Roadmap to Success  and in turn therefore to the Startup Secrets series as a whole 4 Why are we here? startupsecrets.comRoadmap to Success @underscorevc
  5. Proprietary and Confidential Macro: Building an enduring company… 5startupsecrets.comRoadmap to Success @underscorevc Vision / Mission Value Prop R o a d m a p Enduring Company Startup … … … …
  6. Proprietary and Confidential Steps… 6startupsecrets.comRoadmap to Success @underscorevc
  7. Proprietary and Confidential A good first step… 7startupsecrets.comRoadmap to Success @underscorevc Some kind of ROADMAP to execute from Might take many forms for different audiences Product Roadmap? Business Plan? Investor Pitch Deck? … or even a Napkin Sketch! It will almost certainly be wrong! But it can’t be mindless, it needs to be mindful! So you have some straw man, or baseline to work from
  8. Proprietary and Confidential Steps: 8startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  9. Proprietary and Confidential Each Step: Reduce Risk, Increase Value 9startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  10. Proprietary and Confidential Reality - Iteration 10startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  11. Proprietary and Confidential  What will yours be? 11 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation
  12. Proprietary and Confidential  What will yours be? • Expect the unexpected… 12 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation Outlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs Leverage? Re- Creation (See LinkedIn article here) Startup Euphoria
  13. Proprietary and Confidential  What will yours be? • Expect the unexpected…  Longer, harder, maybe even bigger 13 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation Outlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs Leverage? Re- Creation Startup Euphoria
  14. Proprietary and Confidential MILESTONES
  15. Proprietary and Confidential 15 Milestones startupsecrets.comRoadmap to Success @underscorevc Increasing VALUE DecreasingRISK Product Market Fit Prototype Problem Fit Value Prop Idea Fit MVP & MVS Customer Fit Company Execution Fit Company Public Market Fit Company Business Model Fit Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  16. Proprietary and Confidential 16 Whiteboard: startupsecrets.comRoadmap to Success @underscorevc Project, Org, Company Name  Team • Team Member Names & Backgrounds  Why uniquely qualified to address this problem / opportunity  Value Prop • Problem you’re solving  Product / Service  Vision • Market need  Evolution in several years  How will you lead it Create Roadmap – TIMELINE – Ideation – Confirmation – Creation – Validation / Iteration – Repeatability – Scalability – Profitability – Predictability Who? Why? How? What? When?
  17. Proprietary and Confidential Roadmap to Success
  18. Proprietary and Confidential What are you missing? How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-To-Market  Business Model … and many others 38
  19. Proprietary and Confidential Planning for the perfect pitch… How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-To-Market  Business Model … and many others MONEY? See “Funding Strategies To Go The Distance” 39
  20. Proprietary and Confidential Incomplete stand outs are better than complete stand ups!  We looking for outstanding: • People • Technology or other disruption • Market opportunity  One outstanding of the above literally stands out vs. all good, but none great  We don’t expect complete • Team • Product • Value prop • GTM plan • Business Model  Entrepreneurs don’t need all the answers! • Self aware, listening, leaders… 40
  21. Proprietary and Confidential 41 Do you have the right questions?
  22. Proprietary and Confidential Startup Secrets Workshops Full descriptions of each at StartupSecrets.com 1. Startup Roadmap 2. Building a Compelling Value Proposition 3. Company Formation 1: Vision, Mission, Culture 4. Company Formation 2: Hiring 5. Game Changing Business Models 6. Go to Market 1: Strategy 7. Go to Market 2: Tactics 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Turning Products into Companies 11. Have you Got What It Takes? 12. Mastering Mutual Mentorship
  23. Proprietary and Confidential T 617.303.0064 @underscorevc 53 State Street, 10th Floor, Boston, MA 02109, USA

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