Harvard innovation lab : Michael Hi J Skok : Startup Secrets : Roadmap
Examples, case studies
• PROOF of what you do uniquely well
• Articulate from customer viewpoint
– Tangible benefits
• Easily measured ROI?
• Short Payback period?
• Repeat purchase
• Articulate from your viewpoint
– How repeatable, scalable, sticky (low churn/high upsell) it is
(leads up to how you will make money from it later)