This workshop will cover a topic which has become essential in academia, particularly when applying for funding: the public impact of academic work. Issues covered will include different aspects of impact and public engagement (broadly conceived), both within different research environments and engaging with multiple audiences in different ways. The emphasis is broadly, although not exclusively, on digital approaches. Working as part of a group, you will also have a chance to pitch an impact and engagement idea you have collectively developed! http://www.sas.ac.uk/events/event/8265