1. Ambassador You:
Integrating Social Media into Your
Business Communications

3. The Mass Media Model
Edited and controlled content broadcast to mass audiences.
– Mike Arauz
Thoughts on New Media and
Assorted Links

4. The Social Media Model
Ideas shared, adapted, changed and shared again, and again, and …
– Mike Arauz
Thoughts on New Media and
Assorted Links

6. Why Integrate Social Media?
• Brands that are the most engaged in social
media saw their revenue grow during 2008
by 18 percent while the least engaged brands
saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

7. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

8. The State of Social Media Q3 2011
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• Social media has grown rapidly – today nearly 4
in 5 active internet users visit social networks and
blogs.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/

9. Ways to Use Social Media
1. Reputation Management – listen, engage
2. Customer Service – listen, engage
3. Public Relations – connect, engage, publish
4. Customer Acquisition – connect, listen,
engage
5. Customer Loyalty – connect, engage, publish
6. Thought Leadership – engage, publish
7. Networking – connect, engage

10. Social Media Tools; How They’re Used
Connect Listen Engage Publish

11. Four Keys to Social Strategy Success
1.Focus Efforts
2.Create a Schedule
3.Maintain Relationships
4.Realize Results

12. Home Base

13. Listen -- Tools
The quickest way to monitor content on the social
Web is to use a feed reader.

14. Connect
• Find people like you and
expand your network
• Read lots of content,
follow their blogs
• Learn who makes up your
network; who are fans
and followers?
• Enter contacts regularly
into your social networks.

17. Ways to Use LinkedIn
• Increase your visibility
– By adding connections, you increase the likelihood
that people will see your profile first when they’re
searching for someone to hire or do business with
– In addition to appearing at the top of search
results, people would much rather work with
people who their friends know and trust

19. Ways to Use LinkedIn
• Increase your ability to connect
– Include past companies, affiliations,
interests and education
– Add your LinkedIn profile link to e-mail
signatures and online profiles
– http://www.linkedin.com/in/marijeanjaggers

20. Good Invitation to Connect
As you may know, I resigned my position as [TITLE & COMPANY]. It
was a rich experience and I value the privilege of access to a very high
level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF
JOB AND INDUSTRY] Using “best practice” as a baseline, we are
looking at regional, national and international models that use an
integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you
bring to your profession, please join my network so we can stay in
touch on this and more.
Warm regards,

21. Steps to Take Today
• Upload your e-mail contacts from all sources
• Get your profile to 100% by completing all of
your information and adding a photo
• Develop a keyword-rich professional headline
• Rename the default “Website” and “Blog”
settings to personalized names
• Add your Twitter account and the Tweets
application

22. Steps to Take Next Week
• Write a recommendation for a colleague,
partner or friend (and hope they return the
favor)
• Create a schedule for yourself to ask one new
person a week for a recommendation

23. Ongoing Steps to Success
• Going forward, each time you get a new
contact’s card, enter them in
• Each week, spend about 10 minutes
researching new, desired contacts or prospect
companies
• When necessary, UPDATE your profile and
keep it current
• Add applications like SlideShare to make your
profile more valuable to your contacts

24. Connect -- Twitter

25. Engage
1. Reward fans
2. Be helpful
3. Connect your network
4. Endorse others
5. Produce frequent,
quality content
6. Create meaningful,
long-lasting
relationships

26. Twitter:
an estimated 225 million
users, generating 65 million
tweets a day and handling over
800,000 search queries per day.
Wow.

27. Strategies
Minimize time - Maximize Engagement
• Helpful tools:
– OneForty
– Tweepz
– Tweets
– Bufferapp
– Tweetdeck
– Hootsuite

28. Understand your Klout

29. Evaluate and Celebrate Success
• Define Goals
• Measure Progress
• Celebrate Success
https://www.google.com/analytics

30. Questions?
Thank You!
Marijean Jaggers
mjaggers@jaggerscommunications.com
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers
http://www.linkedin.com/in/marijeanjaggers
https://www.facebook.com/JaggersCommunications
www.twitter.com/Marijean