The document outlines the key elements of a 90-day digital communications plan, including identifying your brand, defining parameters and goals, connecting with relevant audiences on social media platforms, listening to conversations, publishing content, engaging communities, and evaluating results. It recommends focusing efforts on a few major social networks like LinkedIn, Facebook, and Twitter. Blogging and maintaining an active online presence are emphasized as important ways to engage audiences and boost search engine rankings. The plan provides a weekly breakdown for setting up infrastructure and monitoring online conversations to meet defined communications objectives.

1. How To Build Your 90-Day Digital Communications Plan Created by Standing Partnership

6. Social Media Continuum of Tools Publish Connect Listen Engage

13. Focus Efforts on a Few The “Big Three”

14. Week Two: Connect -- LinkedIn

15. Week Two: Connect -- Facebook

16. Week Two: Connect -- Twitter

20. Weeks Three to Twelve: Listen -- Tools

24. Thank You Questions? www.standingpr.com/blog http:// www.google.com/profiles/marijean.jaggers