1. By
Mithu Basu
Founder
The Role of
Events
In
Public Relations

2. Know your Brand
Image
Attributes
Personality

3. Know your Target Audience
Demographic profile
Psychographic profile

4. Customize Events
In alignment with
Branding and
Target profile

5. Weave PR around the Event
To strengthen brand
Position brand

6. Case Study
Burn and Lakme Fashion Week
The Challenge
The Solution

7. Case Study
Environment Day at The Leela
The Challenge
The Solution

8. Mithu Basu
Founder
Dolna Communications
M: 9820414732 T: 022 28410280
Email: mithu.basu@dolna.in
Thank You