From The Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11

2. Online Marketing: Viral Marketing
Viral marketing is a marketing phenomenon that facilitates
and encourages people to pass along a marketing
message. Or, in other words…
In the words of George Pendle, a British author and
journalist:
“If the internet can be described as a giant human
consciousness, then viral marketing is the illusion of free
will.”

3. Case Study: WhiteSmoke 2011

4. Online Marketing Channels
• Affiliates
• Search
• SEO
• Media
• Social Networks
• Organic

5. “Freemium” Model

6. “Freemium” Model - Distribution
With tens of thousands of downloads
every day of our free version and
toolbar, not only do we get paid by
monetization companies but we also
get tens of thousands of leads we can
potentially convert to sales!
Generates Revenues

7. “Freemium” Model – Conversion Tools
1. Mailers
2. Popups

8. Ways to Create Viral Awareness

9. Affiliate Networks

10. Chat & Call Center

11. Social Networks
Facebook is the ultimate tool for
Viral Marketing and allows you to
create a website within their fan
pages. In addition, you can add a
“Like” button to your website to
create a larger fan base

12. “Viral” Product Features
• Digital signature
• “Tell a Friend”, “Share”
• Competitions and contests

13. In Conclusion…
Online Marketing & Viral Marketing are
THE way to market today