Nexage presents Mobile Advertising statistics at joint Mobile Monday Boston / MITEF Cambridge event on Jan. 14, 2013

1. NEXAGE

2. THE STATE OF THE UNION
Liquidity Location-enabled Impressions
24% per month growth
33% per month growth
Rich Media- & Video- Enabled Impressions eCPM Premiums
Video 10x
Lat/Long Rich Media
5x 5x
Location 2x
19% per month
growth
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3. CASE STUDY
0.3
0.2
» Diverse views of value (bi-modal)
» Hints of device ID trolling
0.1
» Hints of “bid to win” vs actual valuation
0.0
$0.00 $0.50 $1.00 $1.50 $2.00
0.3
» Promote/clarify audience
0.2
» Price signals to rebalance pricing
0.1
0.0
$0.00 $0.50 $1.00 $1.50 $2.00
0.3
» More location data
0.2 » Location enrichment
0.1
» Filter to give location buyers more of the right audience
» Greater auction-level competition
0.0
$0.00 $0.50 $1.00 $1.50 $2.00
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