1. Since 1982…
MITCON Consultancy & Engineering Services Limited, Pune
South & South East Asia, Middle East & African Markets

2. Who we are?
37+
Years of Experience
IS / ISO 9000 :
2015
Certified Company
NSE
Listed Company
25000
Assignments
+
200
In-house Consultants
18000
Happy Customers
MITCON Consultancy & Engineering Services Limited is an ISO 9001-2015
certified NSE listed company, headquartered at Pune, India. We at MITCON offer
Comprehensive Business Advisory, Technical & Financial Consultancy Services.
With a team of 200+ In-house Consultants and 100+ Subject Matter Experts /
Business Partners (Industry Veterans) and 5 Branch Offices, Our team has
handled wide range of B2B Business, Technical and Financial Consultancy
Assignments of varying nature and magnitude across 50+ Countries majorly in
South & South East Asia, Middle East and African markets.
For the last 37 years, Our rigorous field investigation process, ground level real
time market inputs and fact-based research analysis has provided Our clients
critical insights on their Customer Buying Behavior & Peer Companies Strategic
Initiatives.
Our inputs has helped Our Clients to make an informed business decision to
address the business opportunities and achieve sustainable profitable sales
growth.
+
+
Our geographic
area of Expertise
Mitcon Advisory Services
Mitcon Solar
Green Power & Energy
Conservation
MITCON Environment Management
& Engineering Services
MITCON Skills
Infra Consulting
MITCON Education

3. MITCON Business Advisory Services (MITCON BAS)
South & South East Asia, Middle East & African Markets

4. We find answers for your sales growth…
Which are the emerging opportunities that I should target in future?
Is this the right time to Invest in Expansion or New Business?
How are my Peers foreseeing their sales growth?
What will be the Impact of Government policies & regulations
on my business in near future
What are the futuristic technologies, that I have to lookout for?
Should I buy this Company as a part of my Inorganic Expansion
Plan
Which are the likely Market disruptions to impact my sales?
Who is my Customer?
What does my Customer looking For?
Why should my potential customer buy from me?
What should I do to sell more?
How to retain my market share & Customer?
How big is my addressable market?
How to channelize my Sales & Marketing team to increase my sales?
We find
answers for
your sales
growth from
Market Place

5. Segments we cater…
Manufacturing Technology Healthcare Agriculture
• Automotive
• Building Materials
• Chemicals
• Construction Equipment
• Electrical
• Electronics
• Telecommunication
• Food Processing Equipment
• General Engineering
• Heavy Engineering
• HVAC
• Foundry & Casting
• Instrumentation
• Industrial Consumables
• Machinery & Machine Tools
• Marine
• Metals & Mining
• Oil & Gas
• Plastics & Composites
• Packaging
• Process Equipment & System
• Energy & Power
• Smart City
• Electric Vehicles
• Mobility
• IOT
• Cyber Security
• Data Centre
• Networking
• Battery & Wireless Charging
• Automation
• Robotics
• Optic Fiber Cables
• Medical Consumables
• Medical Devices
• Medical Equipment
• Hospital Equipment & Furniture
• Hospital Management
• Fertilizers
• Insecticides
• Micro Irrigation
• Micro Nutrients
• Pesticides
• Food Processing
• Beverages
• Farm Equipment & Machinery
• Mega Food Park

6. What we can bring to your table?
New Market Development Strategy
Market Penetration Strategy
Export Market Opportunity Mapping
Product Development Strategy
Business Diversification Strategy
Peer Company Strategy Analysis
Customer Purchase Journey Mapping
We Help In
Developing
Customized
Sales Growth
Strategy for You
To Achieve
Sustainable
Profitable
Sales

7. How we can help you in increasing your sales?
Existing Customers for New Business Development
• MITCON shall analyze the addressable opportunities with your existing customers for increasing your share of wallet
New Customers for Existing & New Product Portfolio Development
• MITCON shall analyze the peer companies of your customer’s & understand their total annual requirement for your existing product portfolio and map the products – where
new customers are willing to consider you of future supply
New Product & New Segment Identification
• MITCON shall scan the Market focusing the your potential segments & Map the Addressable Business Opportunities for You
Benchmark with Peer Companies
• MITCON shall analyze your peer companies capabilities, shortfalls, limitations, challenges & their plans to address the Potential Business Opportunities
Customer Purchase Journey Mapping
• MITCON shall analyze & map your potential customers purchase journey and identify the tipping point at which your customer has bought your brand over other brands

8. Whom we have served?
Private Companies
(Startup To Forbes 500 Companies)
Government Bodies
Industry Associations
Investors / Lenders

9. Our Experience

10. Our Experience in Automotive…
• Market study on Indian Used Car Market and Its impact on New Car Sales in India
• Aftermarket Spare Part Pricing Analysis for HD trucks
• Multiple pre and post launch studies was carried out for LCVs to understand application segment wise the customer requirements in
terms of product specification and features
• Market dynamics of Three wheeler passenger vehicle segment post launch of Sub One Ton LCV
• Carried out a detailed market analysis to understand the factor that motivates the Light commercial vehicle owners to service their
LCV in authorized service stations
• FGD among 3 & 4 wheeler LCV and passenger vehicles
• Multiples pre-launch studies for SCV – Two ton segment for understanding the customers’ requirements on various application
segments in terms of product specifications & features

11. Our Experience in Automotive…
• Market Study on the spare parts for the HD trucks
• Market dynamics of 3 wheeler & 4 wheeler passenger vehicle segment and benchmarking the competitor vehicles
• Market Study on Driver Engagement among the HDT
• Understanding the market dynamics of specialty vehicles like fire tenders, cash carrying vehicles, Ambulances, Vegetables & fruits
carrying vehicles
• Detailed Study on Maintenance cost analysis (inclusive of scheduled and unscheduled maintenance) of Eicher & its nearest
competitive models from their competitors
• Carried out region wise market potential assignments on Indian trailer and Fully built Vehicles to understand application segment
wise geographic wise customer preference and expectations
• Product clinic study for HDT platform to validate design / suitability from customers, body builders and mechanics

12. Our Experience in Automotive…
• Market size estimation and forecasting study for Trailers & Fully Built Vehicles (FBV) with detailed customer understanding
regarding their current need gaps, pain areas, areas of improvement and expectation
• Bus for intra city transportation - Product clinic study for intra city passenger buses to validate design / suitability from passengers
and drivers opinion
• Customer profiling and market mapping for M&HCV Trucks across selected Indian states
• Driver Engagement study for M&HCV trucks
• Fleet owners, Driver Cum Owners aftermarket service expectations
• Cowl Clinic - FGD among fleet owners, drivers, mechanics and body builders – LDT Cowl Clinic
• Product clinic study for HDT platform to validate design / suitability from customers, body builders and mechanics
• Opinion of the dealers, customers and mechanics on Automatic Transmission System in Passenger cars

13. Our Experience in Automotive…
• Customer expectation and aspirations regarding passenger car paints and coatings
• Seating system comfortability of customers on selected A and B Segments cars
• Comparison study on Mileage performance between selected models of SCVs
• FGD among two wheeler customers
• FGD among fleet owners & truck drivers for identification of location and establishing a highway retail outlet
• FGD among fleet owners, truck drivers & mechanics for understanding bearing selection method and the advertisement impact
• FGD among fleet owners for understanding the features for different application
• Petroleum among truck drivers, fleet owners and mechanics for lubricant
• In-depth one to one Interview with stakeholders to understand the market trends regarding Auto Transmission system

14. Our Experience in Automotive…
• Market potential analysis for Paint And Final Assembly Systems for Passenger Cars, Commercial Vehicle, Three & Two wheelers,
Tractors, selective Farm Implements OEMs in India
• Market study on Grey, Ductile And Aluminium Die Casting Machined Components Usage In Indian Passenger Car And LCV
Industry
• Series of Market studies to understand the sustainability of Royal Enfield (RE) Range of Motorcycles in India
• Aesthetics and cabin comfort of customers for selected premium segment car models
• Passenger comfort requirements on selected models of passenger vehicles
• Customers opinion on selected passenger car features ergonomics – current and suggestion on areas of improvement
• Comparative study of running safety and rider comfort of passenger vehicles on Indian roads
• Current & Future usage level of FRP and Plastics in Passenger Cars and customers opinion on usage of plastics

15. Thank You
N Ashok Kumar
Senior Vice President
+91 7038800350 | ashok.kumar@mitconindia.com
MITCON Consultancy & Engineering Services Limited
1st floor, Kubera Chambers, Shivajinagar, Pune 411 005
Tel: +91-20-2553 4322 / 2553 3309