The Digital Museum
Seminar for Historical Administration

Bryan Gray
Mitch Maxson
November 9, 2009
@BryanSGray
@mitchmaxson
Itʼs not...
rocket science.
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facil...
stories
What impact will digital
convergence have on
museums?
A. Digital has fundamentally changed the perceived
necessity of muse...
We are confronted
with the fierce urgency
       of NOW.
   Martin Luther King Jr.
Should we be
anxious or
excited?
Digital is
changing
everything.
By making it
more like it
used to be.
@Armano
Technology is
only as good
as the people
it connects.
Digital is
bigger.
Digital is
smaller.
@Armano
Letʼs talk about...
 Social Media
 Museum Tech Experiences
 Looking Forward
But 1st, history
how about a little
lesson?
For 400+ years, printed materials were the cutting edge way to
                    reach a mass audience.
You may have
heard that new
technologies
came along.
http://www.id5.com
Years it took to reach an audience of 50 million
38
Years it took to reach an audience of 50 million
Years it took to reach an audience of 50 million
13
Years it took to reach an audience of 50 million
ET
                           E RN
                          T
                        IN




Years it took to reach an au...
4                       IN
                          TE RN
                                ET




Years it took to reach a...
Years it took to reach an audience of 50 million
3
Years it took to reach an audience of 50 million
Years it took to reach an audience of 50 million
2
Years it took to reach an audience of 50 million
300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a mo...
Launched in
2004.
What counts as Social
Media, anyway?
Blogs                 Forums/Messageboards
Microblogs            Virtual Worlds
Socia...
Even if your budget
is $0, you should be
using:
      Facebook
      Blogs
      Twitter
      Flickr
      YouTube
How to play nice:
  share
  be honest
  include others
  listen
  have an opinion
  speak up
  say thank you
Top 10 Visited (US)
01. Google                                   06. Wikipedia
02. Yahoo!                                 ...
Top 10 Visited (US)
01. Google                                    06. Wikipedia
02. Yahoo!                                ...
Mainstream



  Universal McCann, Wave 4 (June 2009)
Mass.
Media.
         E Pluribus Unum by Joe Carr
         http://www.threadless.com
158m adults view online
video each month
9b videos are viewed
each month in US
10 hours are uploaded
each minute




Octob...
Twitter is about real-time
communication and
collaboration.
30m unique visitors
Use it to listen, serve,
promote, and netw...
Tweeting Presidents
            as of 11.07.09
Obama         Pierce
Washington    Truman
Adams         Madison      Hardin...
@Armano
Your turn to talk. :P
How will our history
be told and shared?
300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a mo...
How are YOU
using
Social Media?
Whatʼs next?
mobile. mainstream. mitigation.
What questions
do you have
about
Social Media?
Breather 1.0 :)
Welcome back! o/o
Some
examples from
the museum
world.
Areas of Impact
Outreach
Sharing knowledge
Building interest
Deeper engagement
Improving programs
Leading the discussion
F...
Spring 2005.
 MoMA
Commitment to
Innovation.
Indianapolis
Museum of Art
CEO Maxwell Anderson
Builds an internal new media team.
(They are not interns.)
Challenge:
Access to amazing material and a global audience,
but found it misplaced on YouTube.
Solution:
Build their own collaborative space to serve as the
“Hulu for the Arts.”
+ 15
Results:
150,000 unique visitors in its first 6 months
Built partnerships between 19 (+15) museums
around the world
Created...
Reflections:
“This is not a field that moves quickly. People need
to throw that out the window. If you arenʼt
innovating, yo...
Reflections:
“Weʼre a ʻfreeʼ art museum in Indiana. If we can
become leaders in technology and innovation on a
global scale...
Smithsonian
Crowdsourcing the Future
http://www.slideshare.net/ninaksimon/




                                        Nina Simon
                             ...
Nina listened
                                        @ninaksimon



http://www.slideshare.net/ninaksimon/
Smithsonian
Crowdsourcing the Future

Audience-specific advance planning
Modular content
Behind the scenes
Connection to ot...
Museum of
Science and
Industry
Brooklyn
Museum
“Changing Faces of Brooklyn”
     Fans asked to submit photos
    3,000 voters cast 400,000 votes
Most votes (and stories)...
Hosted concert series for aspiring photographers




                                                                     ...
Customize your experience
Community-based
Recommend pieces to others
Directs you to other similar pieces
Create “playlists...
Naper
Settlement
Grant-funded social collaboration site for
educators participating in “primary
sources” program
Connor Prairie
    Grants to digitize history.




       Please welcome your very own:
       Adam Bouse | @abouse
Miscellany
Interesting tools from the great beyond.
Augmented
Reality
When real life just isnʼt real enough.




                                         Examples: one
      ...
Moveable
Screen
Better than those pay-per-view
binoculars.
Scratch
Programming for elementary+ from MIT.
Ghosts!!
Abraham
Lincoln Library
Itʼs not...
rocket science.
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facil...
What you really need is...


decisiveness.
how do you want to serve your community?
does your mission say anything you can...
alright, so letʼs have it...


Why canʼt you
do this stuff?
todayʼs hurdles are tomorrowʼs excuses.
Questions?
The Digital Museum
Seminar for Historical Administration

Bryan Gray
Mitch Maxson
November 9, 2009
Get at us.
Bryan Gray
bryan.gray@mediasauce.com
@BryanSGray

Mitch Maxson
mitch.maxson@mediasauce.com
@mitchmaxson
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
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The Digital Museum
The Digital Museum
The Digital Museum
The Digital Museum
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The Digital Museum

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Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.

Veröffentlicht in: Technologie, Bildung

The Digital Museum

  1. 1. The Digital Museum Seminar for Historical Administration Bryan Gray Mitch Maxson November 9, 2009
  2. 2. @BryanSGray
  3. 3. @mitchmaxson
  4. 4. Itʼs not... rocket science. 1. understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
  5. 5. stories
  6. 6. What impact will digital convergence have on museums? A. Digital has fundamentally changed the perceived necessity of museums and we must find wholly new systems in order to succeed in the future. B. The basics and fundamentals of why we exist are unchanging. Those we serve desire similar things as they always have.
  7. 7. We are confronted with the fierce urgency of NOW. Martin Luther King Jr.
  8. 8. Should we be anxious or excited?
  9. 9. Digital is changing everything.
  10. 10. By making it more like it used to be.
  11. 11. @Armano
  12. 12. Technology is only as good as the people it connects.
  13. 13. Digital is bigger.
  14. 14. Digital is smaller.
  15. 15. @Armano
  16. 16. Letʼs talk about... Social Media Museum Tech Experiences Looking Forward
  17. 17. But 1st, history how about a little lesson?
  18. 18. For 400+ years, printed materials were the cutting edge way to reach a mass audience.
  19. 19. You may have heard that new technologies came along.
  20. 20. http://www.id5.com
  21. 21. Years it took to reach an audience of 50 million
  22. 22. 38 Years it took to reach an audience of 50 million
  23. 23. Years it took to reach an audience of 50 million
  24. 24. 13 Years it took to reach an audience of 50 million
  25. 25. ET E RN T IN Years it took to reach an audience of 50 million
  26. 26. 4 IN TE RN ET Years it took to reach an audience of 50 million
  27. 27. Years it took to reach an audience of 50 million
  28. 28. 3 Years it took to reach an audience of 50 million
  29. 29. Years it took to reach an audience of 50 million
  30. 30. 2 Years it took to reach an audience of 50 million
  31. 31. 300m active users 50% login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
  32. 32. Launched in 2004.
  33. 33. What counts as Social Media, anyway? Blogs Forums/Messageboards Microblogs Virtual Worlds Social Networks Wikis Photo/Video Sharing Some Mobile Apps Social Bookmarking Some Gaming Chat Rooms
  34. 34. Even if your budget is $0, you should be using: Facebook Blogs Twitter Flickr YouTube
  35. 35. How to play nice: share be honest include others listen have an opinion speak up say thank you
  36. 36. Top 10 Visited (US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist November 7, 2009 http://www.alexa.com/topsites/countries/US
  37. 37. Top 10 Visited (US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist *13. Twitter November 7, 2009 http://www.alexa.com/topsites/countries/US
  38. 38. Mainstream Universal McCann, Wave 4 (June 2009)
  39. 39. Mass. Media. E Pluribus Unum by Joe Carr http://www.threadless.com
  40. 40. 158m adults view online video each month 9b videos are viewed each month in US 10 hours are uploaded each minute October 7, 2009 http://www.comscore.com
  41. 41. Twitter is about real-time communication and collaboration. 30m unique visitors Use it to listen, serve, promote, and network.
  42. 42. Tweeting Presidents as of 11.07.09 Obama Pierce Washington Truman Adams Madison Harding Adams Taylor Ford Filmore Coolidge Tyler McKinley Polk Jackson Monroe Cleveland Wilson Jefferson Garfield Johnson Buchanan Hayes Taft Hoover Washingtonʼs bust Lincoln x18 Eisenhower JFKʼs ghost Van Buren Nixon Kennedy Harrison @MartyVB Arthur Harrison @USAconstitution Reagan Roosevelt Grant Roosevelt
  43. 43. @Armano
  44. 44. Your turn to talk. :P
  45. 45. How will our history be told and shared?
  46. 46. 300m active users 50% login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
  47. 47. How are YOU using Social Media?
  48. 48. Whatʼs next? mobile. mainstream. mitigation.
  49. 49. What questions do you have about Social Media?
  50. 50. Breather 1.0 :)
  51. 51. Welcome back! o/o
  52. 52. Some examples from the museum world.
  53. 53. Areas of Impact Outreach Sharing knowledge Building interest Deeper engagement Improving programs Leading the discussion Fundraising
  54. 54. Spring 2005. MoMA
  55. 55. Commitment to Innovation.
  56. 56. Indianapolis Museum of Art CEO Maxwell Anderson Builds an internal new media team. (They are not interns.)
  57. 57. Challenge: Access to amazing material and a global audience, but found it misplaced on YouTube.
  58. 58. Solution: Build their own collaborative space to serve as the “Hulu for the Arts.”
  59. 59. + 15
  60. 60. Results: 150,000 unique visitors in its first 6 months Built partnerships between 19 (+15) museums around the world Created more thoughtful conversation surrounding their area of expertise
  61. 61. Reflections: “This is not a field that moves quickly. People need to throw that out the window. If you arenʼt innovating, you arenʼt going to be around to serve your audience.” Daniel Incandela Director of New Media Indianapolis Museum of Art
  62. 62. Reflections: “Weʼre a ʻfreeʼ art museum in Indiana. If we can become leaders in technology and innovation on a global scale, anyone can.” Daniel Incandela Director of New Media Indianapolis Museum of Art
  63. 63. Smithsonian Crowdsourcing the Future
  64. 64. http://www.slideshare.net/ninaksimon/ Nina Simon @ninaksimon
  65. 65. Nina listened @ninaksimon http://www.slideshare.net/ninaksimon/
  66. 66. Smithsonian Crowdsourcing the Future Audience-specific advance planning Modular content Behind the scenes Connection to other platforms A human connection Nina says... @ninaksimon
  67. 67. Museum of Science and Industry
  68. 68. Brooklyn Museum
  69. 69. “Changing Faces of Brooklyn” Fans asked to submit photos 3,000 voters cast 400,000 votes Most votes (and stories) put into exhibit Active community tagging effort Deep commitment and connection
  70. 70. Hosted concert series for aspiring photographers Facebook application Social Media scavenger hunt for fans
  71. 71. Customize your experience Community-based Recommend pieces to others Directs you to other similar pieces Create “playlists” “Completely unpredictable” Adapt “as you go”
  72. 72. Naper Settlement Grant-funded social collaboration site for educators participating in “primary sources” program
  73. 73. Connor Prairie Grants to digitize history. Please welcome your very own: Adam Bouse | @abouse
  74. 74. Miscellany Interesting tools from the great beyond.
  75. 75. Augmented Reality When real life just isnʼt real enough. Examples: one two
  76. 76. Moveable Screen Better than those pay-per-view binoculars.
  77. 77. Scratch Programming for elementary+ from MIT.
  78. 78. Ghosts!! Abraham Lincoln Library
  79. 79. Itʼs not... rocket science. 1. understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
  80. 80. What you really need is... decisiveness. how do you want to serve your community? does your mission say anything you can “live”? are you truly making decisions that best support it?
  81. 81. alright, so letʼs have it... Why canʼt you do this stuff? todayʼs hurdles are tomorrowʼs excuses.
  82. 82. Questions?
  83. 83. The Digital Museum Seminar for Historical Administration Bryan Gray Mitch Maxson November 9, 2009
  84. 84. Get at us. Bryan Gray bryan.gray@mediasauce.com @BryanSGray Mitch Maxson mitch.maxson@mediasauce.com @mitchmaxson

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