SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
What is good?
Paul Mitchell - project PDF




Concept Statement: Human space
travel is good because it lets us
dream beyond our lives on earth.
Initial thoughts defining ‘what is good’

I settled on the concept of ‘Being an astronaut
is good’ because I felt if would lead to a fun and
interesting project.
Sample of some of the research into
spaceflight and astronauts I pulled off
the internet. I quickly found that being
an astronaut is still a very rare thing,
but in the near future commercial
space flight will be a reality with the
dawning of a space tourism industry.
National Aeronautics and Space Administration




Astronaut Selection and Training





                                                                                                                NASAfacts
History of Astronaut Selection
Man’s scope of space exploration has broadened
                                                        Slayton; Marine Lieutenant Colonel John H. Glenn,
                                                        Jr., Navy Lieutenant M. Scott Carpenter, and Navy                   The 1950’s and 1960’s images
since the first U.S. manned space flight in 1961. But
the nation can never forget the original seven pilots
                                                        Lieutenant Commanders Walter M. Schirra, Jr., and
                                                        Alan B. Shepard, Jr.                                                and research I found was far more
who focused our vision on the stars. In 1959, NASA
asked the military services to list their members
                                                        By 1964, prime emphasis had shifted away from
                                                        flight experience and toward superior academic
                                                                                                                            interesting to me than the currant
who met specific qualifications. In seeking its first
astronauts, NASA required jet aircraft flight
                                                        qualifications. Applicants were invited on the basis
                                                        of educational background alone. These were the
                                                                                                                            information I found, In my project
experience and engineering training. Height could
be no more than 5 feet 11 inches because of limited
                                                        scientist astronauts, so called because, as a
                                                        minimum, applicants were required to have a
                                                                                                                            I realized I must try to capture this
cabin space available in the Mercury space capsule
being designed. After many intense physical and
                                                        doctorate level degree or equivalent experience in
                                                        the natural sciences, medicine or engineering.
                                                                                                                            enthusiasm for all things space that was
psychological screenings, NASA selected seven
men from an original field of 500 candidates. They
                                                        Since the selection of the first class of astronauts,               clearly evident in these vintage graphics.
                                                        many men and women have pursued and realized
were Air Force Captains L. Gordon Cooper, Jr.,
Virgil “Gus” Grissom, and Donald K. “Deke”
                                                        their dreams of flying in space. They all began by                  (modern, left vs. vintage, above)
                                                        submitting their applications to become astronauts.
Early design Ideas for a ‘space’ product
First thoughts on space food. Found image
of NASA food gave me inspiration for
barcode on final design (left).
Ideas for names for my space food
product, research into existing
space tourism company names, In
the end I chose ‘Rocketfuel’ for
my product and an existing space
tourism company: ‘Virgin Galactic’
as I felt using a known brand would
add credibility to my own food brand
designs and help the overall clarity
of my concept.
Logo development sketching
Product logo ideas
Product logo ideas
Paul Mitchell What Is Good Project
Logo tests with different
50’s fonts. I asked a few
people and the Bell Gothic
and Banco tests were clear
favorites of the six I tested.
Rocket                         Rocket                            Rocket
 Fuel
The Only Genuine Space drink
                               FUEL
                               The Only Genuine Space drink
                                                                 Fuel
                                                                   The Only Genuine Space drink




                                                              Logo designs using Bell
                                                              Gothic font. These designs
                                                              lacked the 50’s retro fun
                                                              I wanted so I swiched to
                                                              working with the Banco font.
Banco font logo, I drew
the rocketship twice get a
slightly sleeker look and
have a curved base, 1st
version above, finished
version below.



             The Only Space Drink
             Used By Real Astronauts




    FUEL
Printed testers for logo
colours and tag. The tag was
far easier to design as I could
use the existing format from
logo and the Bell Gothic font
which I had already tested in
alternative logo design.

Weitere ähnliche Inhalte

Kürzlich hochgeladen

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 

Kürzlich hochgeladen (20)

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 

Empfohlen

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Paul Mitchell What Is Good Project

  • 1. What is good? Paul Mitchell - project PDF Concept Statement: Human space travel is good because it lets us dream beyond our lives on earth.
  • 2. Initial thoughts defining ‘what is good’ I settled on the concept of ‘Being an astronaut is good’ because I felt if would lead to a fun and interesting project.
  • 3. Sample of some of the research into spaceflight and astronauts I pulled off the internet. I quickly found that being an astronaut is still a very rare thing, but in the near future commercial space flight will be a reality with the dawning of a space tourism industry.
  • 4. National Aeronautics and Space Administration Astronaut Selection and Training NASAfacts History of Astronaut Selection Man’s scope of space exploration has broadened Slayton; Marine Lieutenant Colonel John H. Glenn, Jr., Navy Lieutenant M. Scott Carpenter, and Navy The 1950’s and 1960’s images since the first U.S. manned space flight in 1961. But the nation can never forget the original seven pilots Lieutenant Commanders Walter M. Schirra, Jr., and Alan B. Shepard, Jr. and research I found was far more who focused our vision on the stars. In 1959, NASA asked the military services to list their members By 1964, prime emphasis had shifted away from flight experience and toward superior academic interesting to me than the currant who met specific qualifications. In seeking its first astronauts, NASA required jet aircraft flight qualifications. Applicants were invited on the basis of educational background alone. These were the information I found, In my project experience and engineering training. Height could be no more than 5 feet 11 inches because of limited scientist astronauts, so called because, as a minimum, applicants were required to have a I realized I must try to capture this cabin space available in the Mercury space capsule being designed. After many intense physical and doctorate level degree or equivalent experience in the natural sciences, medicine or engineering. enthusiasm for all things space that was psychological screenings, NASA selected seven men from an original field of 500 candidates. They Since the selection of the first class of astronauts, clearly evident in these vintage graphics. many men and women have pursued and realized were Air Force Captains L. Gordon Cooper, Jr., Virgil “Gus” Grissom, and Donald K. “Deke” their dreams of flying in space. They all began by (modern, left vs. vintage, above) submitting their applications to become astronauts.
  • 5. Early design Ideas for a ‘space’ product
  • 6. First thoughts on space food. Found image of NASA food gave me inspiration for barcode on final design (left).
  • 7. Ideas for names for my space food product, research into existing space tourism company names, In the end I chose ‘Rocketfuel’ for my product and an existing space tourism company: ‘Virgin Galactic’ as I felt using a known brand would add credibility to my own food brand designs and help the overall clarity of my concept.
  • 12. Logo tests with different 50’s fonts. I asked a few people and the Bell Gothic and Banco tests were clear favorites of the six I tested.
  • 13. Rocket Rocket Rocket Fuel The Only Genuine Space drink FUEL The Only Genuine Space drink Fuel The Only Genuine Space drink Logo designs using Bell Gothic font. These designs lacked the 50’s retro fun I wanted so I swiched to working with the Banco font.
  • 14. Banco font logo, I drew the rocketship twice get a slightly sleeker look and have a curved base, 1st version above, finished version below. The Only Space Drink Used By Real Astronauts FUEL
  • 15. Printed testers for logo colours and tag. The tag was far easier to design as I could use the existing format from logo and the Bell Gothic font which I had already tested in alternative logo design.