How to organize a marketing campaign in 30 minutes or less

1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
HOW TO ORGANIZE
A MARKETING
CAMPAIGN
IN 30 MINUTES OR LESS
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
ARE
GOING
TO COVER
TODAY
.
1. What is a marketing campaign
2. 10 Steps to Organizing a Marketing
Campaign - In 30 Minutes or Less!
3. Worksheets provided
www.yourmarketingcoachonline.com
.

5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
TYPE OF CAMPAIGN
EXAMPLE: Webinar
www.yourmarketingcoachonline.com
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6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
GOAL
SPECIFIC:
100 people attend the webinar
100 people -> 30 prospects -> 9 clients
MEASURABLE:
Keep track of registrants
TIME FRAME:
28 day promotion period
www.yourmarketingcoachonline.com
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7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
TOPIC
EXAMPLE: How to Capture Leads 24/7
www.yourmarketingcoachonline.com
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8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
OFFER
EXAMPLE: Product / Service Bundle $1000
www.yourmarketingcoachonline.com
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9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
BUDGET EXAMPLE
• Design $697
• $270 for Facebook Advertising
• $967 TOTAL
(
www.yourmarketingcoachonline.com
.
.

10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
METHOD OF DISTRIBUTION
EXAMPLE: How to Capture Leads 24/7
p
p
p
p
Email
Newsletter
Blog
Website
Social Media
p Facebook
p Twitter
p Linkedin
p Pinterest
p YouTube
p Slide Share
p
p
p
p
p
p
p
p
p
Flyers
Direct Mailing
Meetup
Signature Line
Google Ads
Press Release
Printed Signs
Facebook Promoted Ads
Facebook Custom Tab
www.yourmarketingcoachonline.com
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11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
.
CALENDAR OF DISTRIBUTION
SUN
MON
TUES
WED
THURS
FRI
SAT
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
Newsletter
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
SEMINAR!!
+Bonus Offer
Blog
SlideShare
www.yourmarketingcoachonline.com
.

12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
.
CREATE YOUR CONTENT
In order of your distribution:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Facebook Ad
12 Social Media Posts
3 Email Broadcasts
Newsletter
Presentation
Blog
Recording
Follow up Email
Bonus Offer
SUN
MON
TUES
WED
THURS
FRI
SAT
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
Newsletter
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Email
Social Media
FB Ad
FB Ad
FB Ad
Social Media
FB Ad
FB Ad
Social Media
FB Ad
Social Media
FB Ad
www.yourmarketingcoachonline.com
SEMINAR!!
+Bonus Offer
Blog
SlideShare
Recording
.

13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
AUTO SCHEDULE
Hootsuite (Social Media)
Wordpress (Blog)
Infusionsoft / MailChimp (Emails and Newsletter)
PRO TIP: You should work 30 days in advance (at least!)
www.yourmarketingcoachonline.com
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14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
REPEAT
www.yourmarketingcoachonline.com
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15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
BUDGET EXAMPLE
•
•
•
Design $697
$270 for Facebook Advertising
$967 TOTAL
100 attendees -> 30 opt ins to offer -> 9 clients
Average value of a client is $1000
$9000 Gross Revenue on a $967 Investment!
(
www.yourmarketingcoachonline.com
.
.

16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
QUESTIONS
www.yourmarketingcoachonline.com
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17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
1.
2.
What is a Marketing Campaign
10 Steps to Organizing a Campaign
•
Type of campaign
•
Set your goals
•
Select your topic
•
Offer
•
Budget
•
Method of Distribution
•
Create Content
•
Auto Schedule
•
Repeat
www.yourmarketingcoachonline.com
.
.

18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1.
2.
Create your first campaign
Attend my next webinar 
www.yourmarketingcoachonline.com
.
.