Introducing the Analogic framework for business planning applications
Why Whuffie is My SEO Jetpack
1. why whuffie is my
super awesome SEO
jetpack
by: tara ‘missrogue’ hunt
buy this awesome tee here: http://www.imahottee.com/jetpack-shirt.html
2. seo
whuffie
http://www.flickr.com/photos/colonelpanic/3183708010/
3. google results are the
closest approximation to a
whuffie measurement we
got today...
4.
5. searches I suck on
but should care about
• marketing • online marketing book
• author • web community book
• online marketing • social media book
• online marketing • social media consultant
consultant
• social media speaker
• public speaker
• etc.
• online marketing public
speaker
6. my book is selling well
(sans a marketing budget)
105. 8 tips for being a beacon
for constant feedback:
106. 1. get advice from experts, but design for the
needs of the novice
2. respond to ALL feedback, even when you
have to say ‘no thanks’
3. don’t take negative feedback personally
4. give credit to those whose ideas you
implement
107. some ways to give credit
• mention contributions in • send a gift certificate or
blog posts, tweets and special coupon code
videos
• schwag and schtuff
• name a product or
feature after the
contributor (or let them
• upgrade their account
name it)
• give the contributor
more responsibility
• send journalists their
way
108. 5. point out and explain changes as you make
them
6. make small, continuous improvements
7. go out to find your feedback
8. ignore the haters
181. benefits of embracing the
chaos
• you’ll be better prepared for the unexpected
• you’ll join in the conversation that is already
happening and be welcomed for this move
• it will bring in the opportunity for collaboration
• it will make your ideas stronger
• it will create supporters you didn’t know you
had
182. in the old days, you had
one chance to get
everything just right...
183. today, you have multiple
conversations and iterations to
build with your customers and
audience.
184. Funny how we create our own rat traps
in our success. Once we're 'there' we
can no longer do the stuff that made us
successful in the 1st place.
215. “...compared check-writing and
volunteering to cutting the leaves and
branches off a tree, where the heart of
the business and its ability to impact the
world positively is the tree itself.”
Gary Hirshberg, CEO, Stonyfield Farms
217. not customer-centric
• You do everything you can to • You have a long list of customer
keep your customers on your relations policies. Any
website. exception to those policies has
to go up the chain of command
for approval.
• You measure number of visitors
and time spent on your website
as whether you are successful. • You need to create multiple
instructional videos so that
your customers will understand
• When budgets get tightened, how to use your product.
you make cutbacks in areas like
customer service, marketing,
support staff and design. • You demand social media
strategies that win over the
‘influencers’ to blog or tweet
• You are bothered by a customer about your product.
describing your product in their
own words that doesn’t match
your brand.
218. customer-centric
• You send customers to other • Your customers are doing
websites. things with your product you
never dreamed and are posting
videos.
• You measure how many people
refer their friends to you as
success. • Influencers are adding you as
friends on social networks.
• You let people feed in their
content from other sites easily. • You work with your competitors
towards better customer
experiences for all.
• When budgets get tightened,
you tighten operational costs.
• You know you compete for your
customers’ attention with
• Your only customer service everyone.
policy is to do right by the
customer.
251. about those rockin’ images:
• Many are from iStockphoto.com (totally cool
site)
• except as marked on the photo...
• a screenshot of my friendwheel: http://
apps.facebook.com/friendwheel
• and the logos & screengrabs I stole from all of
the respective sites...
