2. why would you listen to me:
âą 18 years in online communities (1992)
âą 6 years of blogging (2004)
âą was a beta tester on twttr (b4 it even had
vowels - July 2006)
âą launched a startup 2006 - over 1Million
uploads within 24 hrs
âą was an advisor on the Facebook F8 platform
âą named one of the most inïŹuential women in
technology in Fast Company Magazine
âą wrote a book that is now sold in 7 languages
worldwide
âą I spend an inordinate amount of time online
studying this stuff
âą theyâve bolted the doors to this room
3. 3
this stuff is important
all you need is love
the force is with you
4. stuff that stuff that is
is important entertaining
this presentation
13. 76% articles/business essays
75% links to interesting subjects
74% personal photos (family, friends, self)
69% positive feelings
14. Articles most likely
to be shared are:
emotional
positive
lengthier
awe-inspiring
Will You Be Emailing this Column? Itâs Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
15. âpeople are more
likely to share
articles that they
think will interest
others ...not
themselvesâ
17. How I was feeling. Feeling lonely after moving to a
new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet
from a date. I've posted long blog posts about
terrible breakups and details about one-night
stands. Failing on a date. Setting ïŹre (accidentally) to
my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers
death...it was out of character. Being a new mother
and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.
Thoughts on troubles I was having with my wife. Being
in an open relationship. Infertility struggles. That I
was not proud of what I've done in the past 10 to 20
23. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc)
Post + tweet Friends Only
11% 19%
Post location
23% Post, tweet & FB Yes
9% 16%
Post, tweet, fb + blog
3%
Other
7%
other
15%
Donât post No
58%
39%
49% yes
35% yes
24. Why people share
where they are:
chance of connections
for personal record keeping
identity broadcasting
incentives (badges)
25.
26. social web
SNâs more popular than email (67% - 65%)
Women are more active in most SNâs (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>550 FB Apps made by >1M developers
>225k iPhone apps, downloaded >5B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
28. what we
share?
Articles of interest. Event photos. Artistic
expression. Personal photos. Locations. Travel
plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events.
Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.
31. 69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009
32. 12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
33. 59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009
34. 59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
35. connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant
38. genY
rejects brands who âcourtâ them and instead
prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & OâDonnell 2009 (Wiley)
39. who cares?
http://www.ïŹickr.com/photos/lifeontheedge/458706241/
48. reputation etc.
inïŹuence
accomplishments
bridgingcapital
bonding
access 2 ideas/talent
access 2 resources
reciprocity social capital
of your friends
58. Neuroeconomist Paul Zak:
Social networking affects
the brain like falling in love.
âCompanies that can connect with us and
raise our oxytocin levels should prosper.
Those that can't, won't.â
http://www.fastcompany.com/magazine/147/doctor-love.html
59. we are wired to
connect
http://www.ïŹickr.com/photos/teointarifa/490408075/
72. the death star
use the force to take it out...
http://www.ïŹickr.com/photos/joestump/3460573696/
73. "Banking for most of time has been
a very personal relationship. It has
only changed in the past 30yrs
where people no longer know
their banker."
#openbanking
http://silona.org/banking-1-trust-and-credit/2009/11/13/
74. personal professional
âitâs nothing personal maâam.â
75. personal professional
âwe love our members.â
âitâs nothing personal maâam.â
76. Q.
âSuppose that you have a perfectly good
social system and you remove the
ïŹnancial system. Will the social system
fall apart?â
http://www.ingenesist.com/general-info/social-system-capitalism.html
77. Q.
âNow, look at it the other way around.
Suppose that you have a perfectly
good ïŹnancial system and you remove
the social system, does the ïŹnancial
system fall apart?â
http://www.ingenesist.com/general-info/social-system-capitalism.html