The document discusses the concept of "whuffie", which refers to social capital and reputation within online communities. It provides 5 keys to increasing one's whuffie: 1) focus inward and understand community needs, 2) become part of the community served, 3) create amazing customer experiences, 4) embrace chaos and change, and 5) find a higher purpose beyond profits. Following these principles can help one gain influence, trust, and access to resources within online communities.
125. 1. Thou shalt listen to the ‘experts’, but design for
novices.
2. Thou shalt remember that what people want
and what they say they want is very different.
3. Thou shalt respond to all feedback, even when
thou need to say, “No thanks.”
4. Thou shalt not take negative feedback
personally.
5. Thou shalt give credit to those whose ideas you
implement.
126. 6. Thou shalt flag even small changes thou
make.
7. Thou shalt be agile: make small, incremental,
iterative changes, rather than hold off for big
ones.
8. Thou shalt realize that sometimes the
smallest, simplest improvements make the
biggest impact.
9. Thou shalt remove thou’s ego from the
picture (it’s not about thou).
10.Thou shalt avoid consensus at all costs.
175. 1. pay close attention to details
2. go above and beyond
3. appeal to emotion and nostalgia
4. be a social catalyst
5. inject fun into your product
176. 6. experiment and be agile
7. turn banality into something fashionable
8. design for flow
9. let people personalize
10.make happiness your business model
187. 1. Stop moving and look around you until you see
everything clearly.
2. Transfer the knowledge.
3. Every time you feel anxiety, acknowledge it.
4. Define your own measure of success.
5. Get outside of your personal circle.
6. Realize that everything is out of your control
anyway.
7. Have patience.
258. about those rockin’ images:
• Many are from iStockphoto.com (totally cool site)
• except as marked on the photo...
• a screenshot of my friendwheel: http://
apps.facebook.com/friendwheel
• and the logos & screengrabs I stole from all of the
respective sites...
259. some references
• Avant Game: http://www.avantgame.com
• Cruel 2 B Kind: http://www.cruelgame.com
• Microformats: http://www.microformats.org
• OpenID: http://www.openid.net
• Creative Commons: http://www.creativecommons.org
• BarCamp: http://barcamp.org
• Coworking: http://coworking.info
• Ma.gnolia: http://ma.gnolia.com
• Friend Wheel: http://apps.facebook.com/friendwheel
• Great internet stats: http://pewinternet.org
• Whuffie: http://en.wikipedia.org/wiki/Whuffie