The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.
123. 1. Stop moving and look around you until you see
everything clearly.
2. Transfer the knowledge.
3. Every time you feel anxiety, acknowledge it.
4. Define your own measure of success.
5. Get outside of your personal circle.
6. Realize that everything is out of your control
anyway.
7. Have patience.
145. “We don't think of ourselves as do-gooders or altruists.
It's just that somehow we're trying our best to be run
with some sense of moral compass even in a business
environment that is growing.”
Craig Newmark, founder, Craigslist (SFGate 2004]
146.
147.
148. what can you give away that
won’t leave you broke?
169. 1. Turn that bullhorn inwards
2. Become part of the community you serve
3. Create amazing experiences for your
customers
4. Embrace the chaos
5. Find your higher purpose