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the no bull secret to
unlocking word-of-mouth
Tara @missrogue Hunt
How to REALLY unlock word-of-mouth
https://www.flickr.com/photos/seandavis/12521639624/
“people who share interests, intent,
beliefs, resources, preferences, needs,
and risks in common, affecting the
identity of the participants and their
degree of cohesiveness.”
community
Tara @missrogue Hunt
7%
86%
of consumers whose
purchase decisions were
somewhat influenced by
word of mouth from people
they know.
Deloitte Study, April 2014
Contagious: why things catch on -
Jonah Berger
of word of mouth happens
online…yes…only 7%.
Tara @missrogue Hunt
https://www.flickr.com/photos/badgreeb_records/6432585527
Word of mouth spreads throughout communities/networks
of people. Communities are word of mouth amplifiers.
Tara @missrogue Hunt
but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/
Tara @missrogue Hunt
DENSITY!
less dense more dense
“Density is the measurement of how
concentrated relationships and
conversations are within a
community.”
Tara @missrogue Hunt
RULE:
The higher the density of relationships in a community, the
more things will spread between the members - online and off.
https://www.flickr.com/photos/danorth1/6010415951/
Tara @missrogue Hunt
what creates
density?
Tara @missrogue Hunt
location Tara @missrogue Hunt
How to REALLY unlock word-of-mouth
uncertainty
https://www.flickr.com/photos/40969298@N05/16355514002/
marginalization
Tara @missrogue Hunt
https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641
competitionTara @missrogue Hunt
https://www.flickr.com/photos/127556345@N02/15881447631
shared passions
Tara @missrogue Hunt
https://www.flickr.com/photos/87501370@N02/8011393311
shared experiences
Tara @missrogue Hunt
https://www.flickr.com/photos/squidminion/8526109676/
unique identities
Tara @missrogue Hunt
history/culture
It’s a Portuguese Feast!
Where is the food?
It’s not literal. It’s what
we’ve always called it.
Tara @missrogue Hunt
time to kill
Tara @missrogue Hunt
signals
of density
https://www.flickr.com/photos/gregorybrown/4696716322/
Tara @missrogue Hunt
discussion group activity
connections between group members
http://www.ameliamarzec.com/images/occupy-twitter.jpg
How to REALLY unlock word-of-mouth
interactions between group members
offline interactions
still haven’t
found the right
community?
https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
1. How dense is this community?
2. Are the members of this community in need of
what you are offering? Can/will they pay for it?
3. Do you have a connection to or experience with
this community?
Ask the following questions:
https://www.flickr.com/photos/angermann/1948649318
Tara @missrogue Hunt
every big
company
started with a
small, dense
community.
https://www.flickr.com/photos/kimmanleyort/8674170316/
Tara @missrogue Hunt
How to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouth
https://www.flickr.com/photos/oatsy40/6715845075/
so…how does
one go about
‘entering’ a
community?
Tara @missrogue Hunt
STEP 1:
Show up…a lot.
https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt
STEP 2:
Build trust and relationships.
https://www.flickr.com/photos/104249543@N07/15299274597/
Tara @missrogue Hunt
STEP 3:
Deliver amazing experiences.
https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt
STEP 4:
Repeat.
https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt
and…what if
your ideal
community
lacks
density?
https://www.flickr.com/photos/danorth1/193729282/
Tara @missrogue Hunt
https://www.flickr.com/photos/autographedcat/14538292862/
“if you see a parade,
get in front of it!” Tim O’Reilly
Tara @missrogue Hunt
Bring people together
create resources and platforms to gel the conversations
Tara @missrogue Hunt
Tara @missrogue Hunt
https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt
Encourage bonding
bring people physically together to deepen the relationships
https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt
Promote ownership
make the community members the leaders
https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt
community…
it never went
away…
https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt
…it’s just been buried beneath the bullsh%t that has
flooded the networks with with noise…
Tara @missrogue Hunt
…noise that does the opposite of building community.
It’s worse than annoying. It’s killing the networks where
people find their tribe, which is bad news for business,
too.
https://www.flickr.com/photos/bs/2250280425/i
Tara @missrogue Hunt
https://www.flickr.com/photos/mikemcsharry/5360225083/
Look for your community of interest. Find and/or create
density. Build relationships. Add value. I promise this will
work. No bs.
Tara @missrogue Hunt
About Tara
"Before Timeline and tweets, before a blog was called a blog,
before anyone even knew what a web browser was, Tara Hunt
was there. Often labeled a pioneer of online and social
marketing, the Canadian has been an observer of the realm's
development and a force in influencing it."
- Entrepreneur Magazine, 2013
Truly Social Inc.
647 992 2951
tara@tarahunt.com
http://www.tarahunt.com
@missrogue
http://www.youtube.com/sanfranrogue
Giveaways!
You got questions? I’ve
got cards!
amazing local artist:
Timothy Hoey,
O Canada Art Studio
http://
ocanadaart.wix.com/
ocanadaart

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