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the no bull secret to
unlocking word-of-mouth
Tara @missrogue Hunt
https://www.flickr.com/photos/seandavis/12521639624/
“people who share interests, intent,
beliefs, resources, preferences, ...
7%
86%
of consumers whose
purchase decisions were
somewhat influenced by
word of mouth from people
they know.
Deloitte Stud...
https://www.flickr.com/photos/badgreeb_records/6432585527
Word of mouth spreads throughout communities/networks
of people. ...
but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/
Tara @missrogue Hunt
DENSITY!
less dense more dense
“Density is the measurement of how
concentrated relationships and
conversations are within ...
RULE:
The higher the density of relationships in a community, the
more things will spread between the members - online and...
what creates
density?
Tara @missrogue Hunt
location Tara @missrogue Hunt
uncertainty
https://www.flickr.com/photos/40969298@N05/16355514002/
marginalization
Tara @missrogue Hunt
https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641
competitionTara @missrogue Hunt
https://www.flickr.com/photos/127556345@N02/15881447631
shared passions
Tara @missrogue Hunt
https://www.flickr.com/photos/87501370@N02/8011393311
shared experiences
Tara @missrogue Hunt
https://www.flickr.com/photos/squidminion/8526109676/
unique identities
Tara @missrogue Hunt
history/culture
It’s a Portuguese Feast!
Where is the food?
It’s not literal. It’s what
we’ve always called it.
Tara @miss...
time to kill
Tara @missrogue Hunt
signals
of density
https://www.flickr.com/photos/gregorybrown/4696716322/
Tara @missrogue Hunt
discussion group activity
connections between group members
http://www.ameliamarzec.com/images/occupy-twitter.jpg
interactions between group members
offline interactions
still haven’t
found the right
community?
https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
1. How dense is this community?
2. Are the members of this community in need of
what you are offering? Can/will they pay f...
every big
company
started with a
small, dense
community.
https://www.flickr.com/photos/kimmanleyort/8674170316/
Tara @missr...
https://www.flickr.com/photos/oatsy40/6715845075/
so…how does
one go about
‘entering’ a
community?
Tara @missrogue Hunt
STEP 1:
Show up…a lot.
https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt
STEP 2:
Build trust and relationships.
https://www.flickr.com/photos/104249543@N07/15299274597/
Tara @missrogue Hunt
STEP 3:
Deliver amazing experiences.
https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt
STEP 4:
Repeat.
https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt
and…what if
your ideal
community
lacks
density?
https://www.flickr.com/photos/danorth1/193729282/
Tara @missrogue Hunt
https://www.flickr.com/photos/autographedcat/14538292862/
“if you see a parade,
get in front of it!” Tim O’Reilly
Tara @mis...
Bring people together
create resources and platforms to gel the conversations
Tara @missrogue Hunt
Tara @missrogue Hunt
https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt
Encourage bonding
bring people physically together to deepen the relationships
https://www.flickr.com/photos/dellphotos/582...
Promote ownership
make the community members the leaders
https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogu...
community…
it never went
away…
https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt
…it’s just been buried beneath the bullsh%t that has
flooded the networks with with noise…
Tara @missrogue Hunt
…noise that does the opposite of building community.
It’s worse than annoying. It’s killing the networks where
people find ...
https://www.flickr.com/photos/mikemcsharry/5360225083/
Look for your community of interest. Find and/or create
density. Bui...
About Tara
"Before Timeline and tweets, before a blog was called a blog,
before anyone even knew what a web browser was, T...
Giveaways!
You got questions? I’ve
got cards!
amazing local artist:
Timothy Hoey,
O Canada Art Studio
http://
ocanadaart.w...
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
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https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue How to REALLY unlock word-of-mouth

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https://www.flickr.com/photos/127556345@N02/15881447631
shared passions
Tara @missrogue Hunt

Veröffentlicht in: Marketing
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