This document discusses citizen happiness and how governments and businesses can promote it. It outlines some key building blocks of happiness, including autonomy, competence, relatedness, and self-esteem. Barriers to happiness are also examined, such as fear, confusion, loneliness, and lack of control. The document suggests that in order to promote happiness, these barriers must be addressed or intervened on. It notes that how this relates to businesses and governments will be explored after lunch, and how web 2.0 technologies can be leveraged to create environments that foster happiness.
5. tara hunt
aka missrogue
• canadian living and working in
san francisco
• blogging for 5 years
• online/community marketing 8+
years
• author: how to be a social
capitalist, winning with the
currency of online communities.
due out in fall 2008 with crown
publishing/random house
6. chris messina
aka factoryjoe
• involved in several open source
communities for the past 4 yrs
(drupal/civic space,
spreadfirefox, flock, songbird)
• blogging for 4 years
• trained in interaction design
• community leader on open
standards projects such as
oauth, openid, microformats
and diso.
7. we run
citizen agency
• we work with companies to
help them build connections to
their customer communities
• we advise government services
organizations in the US and
New Zealand how to employ
web 2.0 technologies and
practices effectively
• we work with web
communities, open source
projects and standards groups
to make the web a nicer place
8. btw, when this dude appears,
it means that we have a discussion,
but you should feel free to ask
questions along the way...
exercise: and who are you?
35. people who, like everyone else, are pursuing their
own happiness...
36. exercise: write down the names of
5 people who you work with. List the
things that make them happy.
37. so, what is enabled through focusing on citizen
happiness?
38. happiness leads to
• work efficiency • more job satisfaction
• increased life expectancy • improved work ethic
• higher productivity • reduced stress and anxiety
• raised confidence • higher levels of trust
• more reproduction • more forgiveness
• deeper cooperation • increased openness
inspired by: Happiness Hypothesis by Jonathan Haidt
39. exercise: how do you think
happiness could benefit your
customers/consituents? do you think
this could benefit your business?
how?
41. exercise: what makes you happy?
what do you think are the things that
make people happy?
42. what makes people happy?
• autonomy (feeling that your activities are self-chosen and
self-endorsed)
• competence (feeling that you are effective in your
activities)
• relatedness (feeling a sense of closeness with others)
• self-esteem (set-point, or the person’s natural propensity
to happiness)
from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).
47. competence includes:
•confidence in one’s abilities/knowing one’s strength’s
•feedback from others on one’s performance
•learning and growing skills
•self-actualization
•doing meaningful work
•getting into flow
48. exercise: list 5 ways in which you
can help employees and/or
customers feel more competent.
50. relatedness includes:
•interacting with others
•connecting with people and connecting people
•giving to others/being generous
•feeling loved
•emotional security
•acknowledgement and support (mentorship)
51. exercise: list 5 things that you can
do to promote relatedness between
your customers/constituents.
53. self-esteem includes:
•your ‘set-point’ or natural (genetic) confidence level
•something you can work on through cognitive
behavioral therapy, meditation or medications
•not influenced from the outside world, but apparent
when triggered by events from the outside world
55. exercise: name the barriers to
happiness in today’s world. What are
your personal barriers and what are
general barriers?
56. barriers to happiness
• fear (anxiety of failure, ignorance, mistrust)
• confusion (noise, paradox of choice, lack of good
information)
• loneliness (isolation, disconnection from others)
• lack of control (feeling of loss of control over one’s life and
surroundings, secrecy, loss of agency)
• struggle for survival (basic needs not met)
65. what leads to lack of control
•loss of control over the circumstances of one’s life
•loss of agency
•withheld information
•secrecy
•uncontrollable circumstances
74. About those rockin’ images
• Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an
awesome Canadian company!)
• Except for:
• book covers, movie posters (from Amazon.com)
• And the Flickr photos used from:
• Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/
• Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/