1. JUST MY TYPE:
Masters of Poster Design

2. What is GRAPHIC DESIGN?
• The art or skill of combining text and
pictures in advertisements, magazines,
or books.
• Graphic design practitioners specialise
in the structuring and organizing of
visual information to aid
communication and orientation

3. What is GRAPHIC DESIGN?
• The graphic design process is a problem
solving process, one that requires
substantial creativity, innovation and
technical expertise
• An understanding of a client's product or
service and goals, their competitors and
the target audience is translated into a
visual solution created from the
manipulation, combination and utilisation
of shape, color, imagery, typography
and space.

4. Principles of Graphic Design
http://vimeo.com/32944253#

5. shape, colour, imagery,
typography and space

6. shape, colour, imagery,
typography and space

7. shape, colour, imagery,
typography and space

8. shape, colour, imagery,
typography and space

9. shape, colour, imagery,
typography and space

10. Posters….
Posters are often used for advertising and
promotional purposes. However, to prepare a
really effective poster, there are a number of
points worth considering. You want people to
take a good look at your poster because they
are attracted by its wording, the colors used
and the design. In order to achieve this it is best
to take the time to plan the poster’s layout
properly. This calls for a lot of dedication and
plenty of creativity.

11. Posters….
Poster design also involves choosing suitable
words, phrases or slogans that will leave an
imprint on one’s mind. Thus the message
printed on the poster needs to be simple yet
memorable. The fonts chosen need to be of a
suitable style and size

12. Posters….
Inevitably the colors also play a crucial part in
the effectiveness of the poster. There needs to
be a contrasting effect, such as a dark
background, but brightly colored words. If any
pictures are going to be included it is
imperative that they make an impact at first
glance.

13. DESIGN BRIEF
• Design a poster that explains what graphic
design is to a prospective student!
CHECKLIST:
 Shape
 colour
 Imagery
 Typography
 Space

14. Stuff to know!

15. Stuff to know!

16. Stuff to know!

17. Stuff to know!

18. DESIGN BRIEF
• Design a poster that explains what graphic
design is to a prospective student!
CHECKLIST:
 Shape
 colour
 Imagery
 Typography
 Space

19. DESIGN BRIEF
• Design a poster that explains
what graphic design is to a
prospective student!

20. Title