Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Crisis Communications 101: A Crash Course

9.460 Aufrufe

Veröffentlicht am

12 major principles that will help you take charge of the next corporate crisis. Effective communications during a crisis can make the difference between quickly resolving the situation and it becoming a nightmare. This presentation covers the bases from crisis leadership and planning to social media and the press.

Veröffentlicht in: Business, Technologie
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.WritePaper.info ⇐ and place your order
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Yes you are right. There are many research paper writing services available now. But almost services are fake and illegal. Only a genuine service will treat their customer with quality research papers. ⇒ www.WritePaper.info ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Check the source HelpWriting.net This site is really helped me out gave me relief from essay headaches. Good luck!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Unlock The Universe & Get Answers You Seek Today In Your FREE Tarot Reading. DO THIS FIRST... To get the most out of your tarot reading, I first need you to focus your intention - this concentrates the energy on the universe to answer the questions that you most desire the answers for. Take 10 seconds to think of your #1 single biggest CHALLENGE right now. (Yes, stop for 10 seconds, close your eyes, and focus your energy on ONE key problem) Ready? Okay, let's proceed. ➣➣➣ https://t.cn/A627c6mK
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Crisis Communications 101: A Crash Course

  1. 1. Crisis Communications 101
  2. 2. Effective communication during a crisis can make the different between quickly resolving the situation and it becoming a nightmare.
  3. 3. These 12 major principles will help you take charge of the next crisis.
  4. 4. 1. Designate a single point of contact for the press, but have a backup.
  5. 5. Set up both an email address and a phone number, both of which should be manned just about 24/7.
  6. 6. Be sure to have at least one backup point of contact.
  7. 7. 2. The CEO/President isn't usually the right person to be the spokesperson.
  8. 8. Reserve them for press contact when a critical message needs to be conveyed, a more authoritative presence is needed, or there is controversy.
  9. 9. The most serious of situations still call for the CEO to speak from the start.
  10. 10. 3. Appoint a crisis leader with a backup.
  11. 11. Your crisis leader needs to be versatile.
  12. 12. The crisis leader needs to be appointed ahead of time, not in the heat of the crisis.
  13. 13. 4. Have a crisis communication plan.
  14. 14. Cover all the bases, including media, social media, employees and stakeholders.
  15. 15. Jonathan Bernstein’s “Five Tenets of Crisis Communications”: prompt, compassionate, honest, informative and interactive.
  16. 16. 5. Practice your crisis communication plan.
  17. 17. Go over each person’s crisis role and work through various crisis simulations.
  18. 18. Using an online virtual command center (incident management software), you can create pre-defined scenarios that can be used during practice runs.
  19. 19. 6. Have tools in place to monitor the news media and social media.
  20. 20. TweetDeck and HootSuite are great tools—free and paid versions.
  21. 21. Enterprise tools include Radian6 and Sysomos.
  22. 22. 7. Have a central place where employees can go for the latest information.
  23. 23. This could be on your intranet or a hotline.
  24. 24. A confused and possibly frightened workforce isn’t capable of putting in the effort needed to rise above crisis.
  25. 25. 8. Be forthcoming. Don’t lie or spin the truth.
  26. 26. If there is blame, admit it and share what you will do to fix the problem and how you will make sure it doesn’t happen again.
  27. 27. Follow through and actually take the actions you promised.
  28. 28. 9. Have emergency boilerplate language for the early moments of the crisis.
  29. 29. Today’s public calls for near-immediate reporting on just about anything.
  30. 30. Prepare holding statements for the media, such as: “We are investing all available resources in uncovering what happened and will share more information with you as it becomes available.”
  31. 31. 10. Have countermeasures ready if you need to respond to wide-spread rumors.
  32. 32. It’s very likely that damaging rumors will start on social media.
  33. 33. Start before a crisis ever hits by getting involved in social media and building an audience.
  34. 34. Ask followers to help spread the truth and refer people to your organization’s webpage.
  35. 35. 11. Social media needs its own crisis communication plan.
  36. 36. You can’t apply the same rules to social media crisis communications as you can traditional media outlets and expect it to work.
  37. 37. Don’t forget to include in your crisis simulations hurdles like enraged fans or pages flooded with comments.
  38. 38. 12. Prepare for the unexpected.
  39. 39. Craft specific plans for foreseeable types of crises, as well as generic plans for broad categories of unpredictable crises.
  40. 40. Good emergency notification and incident management software allows you to create predefined templates for any type of scenario.
  41. 41. When an event occurs, select a template and your teams have the people, plans and tasks for that type of event from the start.
  42. 42. You can also use the software to test your plans under realworld conditions.
  43. 43. Situation Center Notification Center Streamlined, easy-to-use incident management software. Smarter emergency notification software that’s built for missioncritical enterprise use.  Messaging center  Event log  Task management  Emergency notification  Documents library  Forms, and much more EarShot Beyond notification. Rich, interactive mobile messaging that includes forms, photos and GPS location services. www.missionmode.com
  44. 44. Crisis Communications 101
  45. 45. Crisis Communications 101

×