A project for altMBA5 by 2-Tofu-F

1. Obesity is a BIG problem…

2. …so it needs a BIG solution.

3. We decided to start at the
source of the problem.
(it’s not you – it’s what you’re being sold)

4. So from here on out we’re
tackling obesity by talking to
the advertiser.

5. You are an advertiser.

6. This is you…

9. You have influence.

10. Sometimes you sell truthfully.

12. Sometimes you ignore the
truth in order to sell.

15. Your work has the power to
change how we think…

16. It’s just a pity you’re so inconsistent.

20. First it was about efficiency and family :

21. But now it’s all about speed and price:

22. We went from losing weight…

23. …to loving our body.

24. We’re so bloody confused!

25. We want look like this.

26. But you get
us to eat like
this.

27. Maybe it’s time we get you to
tell a different story.

28. Maybe it’s time for your advertising
to change our world for the better.

29. So if you guys say this…

31. We’re going to say this…

33. We’re going to build a
campaign that gets
you to advertise
responsibly.

34. When you open industry facing magazines
you’ll see a print campaign that
appropriates the same images and
language that advertisers frequently use,
highlighting their influence and hopefully
provoking them to consider their
responsibility.

36. 300 000 PEOPLE DIE EACH YEAR FROM OBESITY.
THAT’S A REAL HORROR MOVIE.

38. In closing, a great advertiser
once said…

40. ACT ACCORDINGLY.

41. PRESENTED WITH LOVE…
…BY 2-TOFU-F