The document discusses using blogs for business purposes. It provides tips on starting a business blog, including choosing a blogging platform like WordPress or Blogspot that is free and allows customization. It also emphasizes using blogs to share a company's message with a wider online audience, for customer service, and to centralize an online presence across multiple networks and social media platforms.
36. BLOGS FOR BUSINESS
Who
What What
Why Where
When When
Where Who
Why
•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
37. BLOGS FOR BUSINESS
Who
What What
Why Where
When When
Where Who
Why
•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
38. BLOGS FOR BUSINESS
Who
What What
Why Where
When When
Where Who
Why
•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com
39. BLOGS FOR BUSINESS
Who
What What
Why Where
When When
Where Who
Why
•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com
40. BLOGS FOR BUSINESS
Who
What What
Why Where
When When
Where Who
Why
•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com
WordPress.org
•80-90% of SEO is covered
•You control 100%
•Endless theme & design possibilities
•Plugins
•Advertising
41. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
It's easy to see the associated risks of a life-logging
device. From stalkers to identity theft, recording
such information (and to unlock its true value,
posting it online) makes us vulnerable to all
manner of bad actors.
But what about the cost of not sharing?
In the online realm, that might mean you
simply don't exist.
Pete Cashmore of Mashable
on CNN.com
42. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Google Search yourself, are you the top result?
43. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Google Search yourself, are you the top result?
Website
Wiki
Twitter
Outside Site
44. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Have an online presence to share your
company’s message with a wider audience
45. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Have an online presence to share your
company’s message with a wider audience
46. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Have an online presence to share your
company’s message with a wider audience
47. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Have an online presence to share your
company’s message with a wider audience
48. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Use your online presence for customer service
and support
49. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Your blog is your home base that can reach out
across multiple networks
Users: 300 million
50. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Your blog is your home base that can reach out
across multiple networks
Users: 10 million
51. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Your blog is your home base that can reach out
across multiple networks
Users: 100 million
52. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Your blog is your home base that can reach out
across multiple networks... and reel people
back in
Users: 300 million