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Social media

  1. 1. Submitted To : Submitted By : Dr. Richa Verma
  2. 2. SOCIAL MEDIA IS COMING OF AGE What is social media to us ? A market with huge potentials A medium to spread your thoughts A way of society A popular culture among grown ups
  3. 3. Why social media ? Most social media-savvy organizations in India use the medium to build communities. 95.7% of the surveyed social media-savvy organizations in India use the medium to build communities and advocate usage 76.1% use social media as a platform to highlight brand news. 16% of organizations, which use social media for both the above reasons also use it for –  customer service  lead generation, and  research indicating high social maturity  moving toward getting business meanings out of engagements Use of Social Media 95.70 % 76.10 % 16% To build communities Highlight brand News customer Service,etc
  4. 4. What is the objective of your social media engagement?
  5. 5. Which social media platform ? Facebook most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging. Almost half of the social media-savvy organizations are already using emerging platforms such as Pinterest, Google Plus, and Foursquare. Social media-savvy organizations regularly engage with bloggers or online influencers who have authority and strong following.
  6. 6. What’s driving the continued growth of social media? 1. MOBILE More people are using smartphones and tablets to access social media. Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spent using social media. Forty-six percent of social media users say they use their smartphone to access social media 16 percent say they connect to social media using a tablet. More connectivity, consumers have more freedom to use social media wherever and Time spent by consumers 63% 16% 46% Mobile Apps Smartphon es Tablets
  7. 7. What’s driving the continued growth of social media? o 2. PROLIFERATION New social media sites continue to emerge and catch on. The number of social media networks consumers can choose from has exploded, and too many sites to count are adding social features or integration. Facebook and Twitter continue to be among the most popular social networks Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web, and apps.
  8. 8. How is consumer usage of social media evolving? 1. THE GLOBAL LIVING ROOM Use of social media among consumers is transforming TV-watching into a more immediate and shared experience. As of June 2012, more than 33 percent of Twitter users had actively tweeted about TV-related content. Some 44 percent of U.S. tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media while watching television From global events like the Summer Olympics, to regional events like the Presidential debates in the U.S., consumers around the world used social media to engage with everyone
  9. 9. How is consumer usage of social media evolving? 2. SOCIAL CARE Social Care is transforming customer service. Nearly half of U.S. consumers reaching out directly to brands and service providers to - Voice their satisfaction or Complaints Simply to ask questions.
  10. 10. How is social media impacting marketing?  SOCIAL WORD-OF-MOUTH Social media enables consumers to generate and tap into the opinions of an exponentially larger universe. HYPER-INFORMED CONSUMERS Social media is transforming the way that consumers across the globe make purchase decisions. OPPORTUNITY FOR ENGAGEMENT Consumer attitudes toward advertising on social media are still evolving. Roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements
  11. 11. Bibliography Social Media Marketing , India Trends Study 2013, Ernst & Young THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012, Nielsen Holdings N.V.

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